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Blogs about: Arnell

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Arnell, that little rat

cokeify wrote 5 months ago: Hello all!  It’s time to coke-ify your life. You may or may not care about Mr. Arnell, but I d … more →

Tags: Chicago, Coke, Pepsi, Tropicana

Go Humans Go

Piotr J wrote 5 months ago: Quaker Oats has been an icon of American culture for more than a century, providing the American peo … more →

Tags: advertising, Marketing, Go humans go, Goodby, oats, PepsiCo, quaker, quaker oats, silverstein and partners

A new spin on the Pepsi logo.1 comment

johnfurgurson wrote 6 months ago: by John Furgurson  The new Pepsi logo is generating hives of buzz in branding and design circles. It … more →

Tags: Daily Posts, Pepsi, Pepsi Logo, new pepsi logo, Peter Arnell, Arnell Branding, Soda branding, cola wars, Pepsi packaging

Too much change is never a good thing!

Kristin Chapman wrote 6 months ago: Earlier this year Pepsi Co released new packaging and ad campaigns for their Tropicana Brand. In les … more →

Tags: advertising, Branding, change, Design, Packaging, Pepsi co, Rebranding, Tropicana

The Crazy Genius of Brand Guru Peter Arnell - Newsweek

Steve Kulp wrote 7 months ago: I’m not even going to try to give you a pithy synopsis of this Newsweek article about Peter Ar … more →

Tags: Brands, Branding, advertising, Tropicana

More Peapod News

mcesare wrote 7 months ago: A recent interview with Peapod designer Peter Arnell reveals some more information about the vehicle … more →

Tags: Nev, gem, Market entrants, Electric Vehicles, utility vehicles, Marketing, Market Trends, new vehicle, LSV

You Win Some, You Lose Some

iamjl wrote 7 months ago: 1000 Acres Vodka’s package design is done by design agency Arnell. I love the one on the right … more →

Tags: Everyday Ordinary, Work, 1000 acres vodka, Package Design, Pepsi

there was a kerfuffle. pepsi and tropicana.

m0ddie wrote 7 months ago: the arnell group rebranded both pepsi and tropicana recently, to very negative reviews. so much bad … more →

Tags: Kerfuffle, pepsi rebrand, tropicana rebrand, vodka packaging, competitive, Masterpiece, arnell gestalt, orange screw top lid, Metaphysical

How important is packaging?1 comment

parsonsay wrote 8 months ago: No matter you drink Vodka or not, they can catch your eyes. 1000 Acres Vodka designed by Arnell spec … more →

Tags: Design, 1000 acres vodka, Cork, Glass design, Packaging, Vodka

You've Got The Power1 comment

Piotr J wrote 9 months ago: Quite often consumers today feel that companies are pushing their products onto them incessantly. Th … more →

Tags: advertising, Marketing, Pepsi, Refresh Everything, Tropicana

Pepsi Co. & Arnell Screw It Up Again

Mark wrote 9 months ago: Anyone that gets  OJ with their “two eggs scrambled on an everything not toasted” Saturd … more →

Tags: News, Marketing, Pepsi, advertising, Tropicana, Orange Juice, OJ, Pepsi co

Chrysler Creates Separate Subsidiary for Peapod2 comments

mcesare wrote 9 months ago: Peapod From Newly Formed Peapod Mobility, LLC Chrysler recently created a separate subsidiary, Peapo … more →

Tags: Nev, gem, Market entrants, Electric Vehicles, Marketing, new vehicle, peapod, Chrysler

The Freedom of a Tight Brief

carolparish wrote 9 months ago: Less is more. Not to beat a dead horse, but writing about Arnell and the rationale for the new Pepsi … more →

Tags: Brand Strategy, Brand, nescafe, creative brief, Pepsi, Strategy, McCann, brief

Recently Released Document Shows Pepsi Branding in New Light

asthelogoworldturns wrote 9 months ago: A recent document shows the theoretical idea behind the new Pepsi identity package.  Check it out at … more →

Tags: Brands, Logo, Pepsi, Adage, identity, package, document, pdf, Theoretical

Iconography: Pepsi campaigns on Change3 comments

marcusnaramore wrote 9 months ago: Last fall, my daily perusal of adage.com led to an unbelievable story. Pepsi was unveiling a new log … more →

Tags: Case Study, BBDO, Design, Outdoor, Pepsi

Of Pepsi, Gravitational Fields, Logos and the Ultimate Deliverable1 comment

carolparish wrote 9 months ago: It was hard to ignore the recent furor over the newly public creative brief for the Pepsi logo. Like … more →

Tags: Identity Design, creative brief, Pepsi, Pepsi Logo, Peter Arnell, Package Design, gravitational field

Rational Thinking...1 comment

Amod Munga wrote 9 months ago: Advertising folk. On the scale of respectability we’re just below lawyers and used-car salespe … more →

Tags: Marketing, Something Else, advertising, Bad Marketing, Gravitational Fields, Pepsi, Theory of Relativity

Listen to Arnell

Kyle wrote 11 months ago: So Arnell has a show this winter, tentatively titled Amateur Cartography (which I named… ARNEL … more →

Tags: Uncategorized

debating the merits of the life water campaign4 comments

dailybiz wrote 1 year ago: Last week I expressed my disapproval of the concept-less Life Water spot created by Arnell…and a com … more →

Tags: bad advertising, life water agency of record, arnell advertising, Life Water, life water gecko commercial, coke vs pepsi image, what makes a good ad?


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