Now, more than ever, people have learned to “turn-off” traditional marketing. They skip commercials thanks to DVRS. They close ads on their iPad periodicals. Even if they “look” at an ad, unless it is unusual, engaging in some manner, or something that the viewer has a genuine passion for, they generally pass it over as though it were white noise. 1,133 more words
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If you’re paying attention to the gluten free market, you know that advertisers will call just about anything “gluten free” in order to sound trend-setting. Unlike the greeting cards (yes, I saw a “gluten free” greeting card ad… not sure if it was made of gluten free paper OR was intended to be received by a gluten free dieter!) this time, the gluten free claim makes some sense. 237 more words
Gluten Free Flours might seem as though they are a dime-a-dozen nowadays. However, as any good “gluten-free” baker knows, finding one that is flexible, can be used cup-for-cup in recipes that call for traditional flour, and also leaves a pleasant taste in your baked goods is well… not so dime-a-dozen. 310 more words
Mmm… Blueberry Almond Coffee Cake.
Mmm… Cinnamon Pecan Coffee Cake.
Mmm… Moondance Desserts.
Forgive me… I was “Moonstruck” there for a minute! I was swooning over my memories of the wonderful coffee cakes I sampled, delivered by the… 581 more words