Tags » Arts Entrepreneurship

Translation, Part 4: MVP by MVPs

The Udacity lectures featuring Steve Blank on new venture creation are serving as a kind of textbook for my “flipped” graduate arts entrepreneurship class. Blank’s entrepreneurial process, shared by others in the lean start-up movement, advocates for getting a minimum viable product (MVP) out to its customer/audience as soon as possible in order test hypotheses about the product and to minimize risk (if you fail early, you fail cheap). 195 more words

Arts Entrepreneurship

Student + Art + Market

Artists want – need – to make art. One of the hardest concepts to teach the young artists I teach is that when they send that art out into the world to meet its audience, they are doing so in a market environment. 175 more words

Arts Entrepreneurship

Translation, Part 3: Empathy

Our adventure in translating entrepreneurial tools for the arts domain continued today as I introduced my graduate seminar to the concept of  an “empathy map… 202 more words

Arts Entrepreneurship