Tags » Attention Economy

Fans Value Things You Can Get For Free

“Why would we ever pay for anything that we could get for free?” asks Kevin Kelly (2008) in his Better Than Free article, a question that is posing a threat to many of those working in creative industries in our network society. 516 more words


Week 2: Pasts and Futures of Publishing - A Tentative Analysis

I believe that the readings for this week can be divided quite neatly into rational certainties about the past, and irrational quandaries and guesses as to what the future holds. 380 more words

The attention economy: potato salad and the best books you’ve never read

What a week. At least for Zack Danger Brown, whose potato salad making project on crowfunding platform Kickstarter raised $40 000 and counting. In March, Noburu Bitoy asked for $8 to buy a burrito and received $1,050. 293 more words

Marketing Topics

Swift gets one thing right, many things wrong

Taylor Swift’s youthfully optimistic piece in The Wall Street Journal on July 7th  was, on its face, written well and had good intentions. However, beyond one insightful comment, the piece was more an exercise of naiveté than insight. 498 more words

Music Industry