Tags » Attribution

Digital Attribution Success at O2

Customers are increasingly using a combination of online and offline channels as well as multiple mobile devices to research and buy products. This makes it difficult to gain a single view of the customer and his/her touch points. 834 more words

Measurement

Ten Minutes of Connecting: Day 17 - Photo Sharing with Flickr

The internet makes it so easy for us to share and access beautiful images.  Today we explore the use of those shared images, and one way we can use social media to share our photographs. 790 more words

Share

Sharing (and attributing) what you love

Here’s how I see it. I’ve been Bobbin About the internet for a long old while now. Daily, hourly (every minute on Pinterest), I can come across something that I love. 118 more words

Communication

Draft ruling issued on development leases with government agencies

Yesterday the Commissioner issued draft GST Ruling GSTR 2014/D5 ‘Goods and Services tax: development lease arrangements with government entities’.

The draft ruling outlines the Commissioner’s views on the GST treatment of arrangements between government entities and private developers that typically have the following features: 314 more words

Taxable Supply

About Thought Leaders

We had a teachable moment back in May when thought leader Keith Halperin put forth his ideas about why some individuals should be discounted and not considered recruiting thought leaders. 1,282 more words

Ethics

When It Comes To Holiday Buying, Think Mobile

The Time Is Now For Marketers To Engage The Mobility Mindset

By Heidi Browning Pearson

Heidi Browning Pearson is SVP, Marketing at Pandora.

‘Tis the season for marketers to get serious about mobile marketing. 643 more words