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Blogs about: Audience Behaviour Measurement

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Quick Updates on the NASA Diwali Image Phenomenon : Socially Constructed Thruths and the Persistence of Popularity 6 comments

harsht wrote 7 months ago: October 26th ( 2:40 Pm Chicago Time Less than 48 hrs on) ;66, 248 Shares  ( three times over 22,000 … more →

Tags: Media Technology and Society, Social Media, shortform content, 140 char economy, ignorance, Social Media, India, User Generated content, Wisdom of Crowds

Social Media and The Problem with 'Socially Constructed Truths' : Why all Believed that the NASA Picture Was Clicked on Diwali18 comments

harsht wrote 7 months ago: India and her diaspora worldwide was excited about Divali, (the festival of lights), and for good re … more →

Tags: Media Technology and Society, Social Media, shortform content, 140 char economy, ignorance, Social Media, India, User Generated content, Wisdom of Crowds

Lets Abuse TAM Data: Indian TV Industry7 comments

harsht wrote 2 years ago: I read an ad in Mint about UTV-Bloomberg claiming that they have grown to no. 2 in the English Busin … more →

Tags: Indian Media Industry, Media Technology and Society, tam, audience behaviour, Television Viewership India, Interpreting TAM Data, media planning, TAM Data for Niche Channels, Media Research Education

Hail the web and the blogosphere: Finally my blog has had 'real impact'1 comment

harsht wrote 2 years ago: I have been updating this blog somewhat regularly now. I have often wondered whether I write this we … more →

Tags: Random Ruminations, Personal Accounts, Media Technology and Society, Memoirs from Chicagoland, Social Media, shortform content, Roommates, Blogging, Northwestern University

Tweets as Text Messages: Unresolved questions for low internet penetration markets

harsht wrote 2 years ago: I am sorry if the title of this post reads like a research paper, (yes you got it) I will blame it o … more →

Tags: Media Technology and Society, Social Media, shortform content, 140 char economy, twitter, profitability of social media, text messaging, internet penetration, India

Beyond counting audiences: A bold attempt in the Indian GEC space1 comment

harsht wrote 2 years ago: With all due respect to TAM, my often echoed grudge with the Indian media industry has been its inab … more →

Tags: Indian Media Industry, tam, audience behaviour, Television Viewership India, GEC


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