Blogs about: Audience Consumer
Featured Blog
People Watching
If you’re an entrepreneur and you’ve never been ‘people watching’, then start up blog strongly recommends a session. For a lot of reasons it’s a cool thing all entreprene… more →
Start Up Blog
Theatre & customization - Active feet
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Steve Sammartino wrote 11 months ago: I was recently enthralled by the in store theatre of local Melbourne sports shoe retailer Active Fee … more →
Brand Definition... kind of
Steve Sammartino wrote 12 months ago: An actual definition of brands here on startup blog would be both boring, and downright insulting to … more →
Opportunities
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Steve Sammartino wrote 1 year ago: It’s oft said that opportunities in business arrive once we start looking. And startup blog ag … more →
Asset Diversification
Steve Sammartino wrote 1 year ago: We diversify our asset portfolios to reduce risk. To reduce the risk of a particular asset losing va … more →
Nature or Nurture?
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Steve Sammartino wrote 1 year ago: I noticed this morning that a particular area of my box hedge isn’t growing as well as other a … more →
More on leadership
Steve Sammartino wrote 1 year ago: Leaders have to sell hope. That is their job. So when we lead our team, partners, tribe, customers, … more →
Your worst nightmare
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Steve Sammartino wrote 1 year ago: From a competitive viewpoint, imagine for a moment that our worst business nightmare came true. Mayb … more →
Radvertising - Harley Davidson
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Steve Sammartino wrote 1 year ago: While driving I saw a billboard advertisment for Harley Davidson. I didn’t get a photo… … more →
Business relationships & startups
Steve Sammartino wrote 1 year ago: Entrepreneurs must build all types of relationships. Relationships with our suppliers and the value … more →
Frequency vs Depth
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Steve Sammartino wrote 1 year ago: In advertising parlance we talk about depth and frequency. Depth being how many people we reach on e … more →
Brand Manners
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Steve Sammartino wrote 1 year ago: Brands are the personification of things and services. In fact they are the amalgamation of a group … more →
Brand hijack - chupa chups
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Steve Sammartino wrote 1 year ago: So we’ve all heard about UGC and the virtues of having your brand hijacked by passionate users … more →
Pre-empt reality - success requires it
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Steve Sammartino wrote 1 year ago: Entrepreneurship and startups are a lot like starting out in your career. People want you to have ex … more →
Dreams for sale
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Steve Sammartino wrote 1 year ago: Here’s a truth all entrpreneurs must know, embrace and accept. Our selling skills are more imp … more →
Testimonials
Steve Sammartino wrote 1 year ago: Testimonial pages are fairly predictable. Find a bunch of your best customers, get them to say somet … more →
Media diet – startup style
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Steve Sammartino wrote 1 year ago: As promoted in the 4 hour work week a media diet is a nice way save time. For entrepreneurs a differ … more →
Engage your customers
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Steve Sammartino wrote 1 year ago: Really the title should say “people” – we don’t do business with customers, … more →
The skills that matter
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Steve Sammartino wrote 1 year ago: Since we’ve been going through a massive growth spurt at rentoid – I’ve been think … more →
It's not me, it's you
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Steve Sammartino wrote 1 year ago: This brillaint piece of communication by bringtheloveback summerzies the biggest opportunity for sta … more →
