Tags » Audience Development

Thanksgiving: Success is in the Preparation

This month I have been inundated with ads, recipes, and media advice about the highly anticipated Thanksgiving meal. This past weekend I was busy myself shopping, cooking, and freezing food for our road tip to see family later this week. 343 more words


10 tips for gathering visitor emails

Originally posted on the AIM Blog :  Great advice – whether you are part of this scheme or not. Getting email addresses for newsletters, special offers … or number crunching,  is a key activity for running your museum well. 476 more words

A Resilient Sector

Audience Development Roles in Media Companies Today

Having worked in audience development in the publishing/media/information services world for most of my career, people still don’t know what I do every day. Frankly, it’s hard to me to categorize what I do it changes so often! 221 more words


Museums and Political Debate, Or: Why I Need You To Take A Stance

Over recent months, living as an immigrant in Britain [1], I have gone through a process that leaves me feeling increasingly alienated from museums and heritage sites in this country. 870 more words


Blog: Thinking outside the Box Office (Part Three: Wroclaw)

So onto Wroclaw…

25th October 2014

This is an audience development project for the European Capital of Culture 2016


There are a number of experts on panels and in workshops, all focused on Audience Development. 867 more words

Developing Natural Audience - A Correspondence with Dino Dogan

I recently launched my new Building Creative Community interview series with a conversation with creative development advisor, Marc Zegans. I thought it would be great to start things off by talking to someone who worked with a great many artists in various disciplines. 860 more words

Natural Audience

Marketing the Arts to Death?

“If you want to sell something to somebody, you have to tell them how it will satisfy their desires. It’s one of the oldest truths known to humankind. 204 more words