Blogs about: Author Tools

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Tracking Coffee House Commuter Culture - An Interview with Gregg Taylor and Lori Thiessen

We have often discussed the benefits of blogging for authors.  Blogs are a great platform for building an audience while you develop your work.  But blogs can also serve as an excellent vehicle for re… more →

Future Perfect Publishing

Tracking Coffee House Commuter Culture - An Interview with Gregg Taylor and Lori Thiessen — 2 comments

orionwell wrote 1 month ago: We have often discussed the benefits of blogging for authors.  Blogs are a great platform for buildi … more →

Tags: blog to book, Book Marketing, interviews, open publishing, Readership strategies

Settling In with Google Book Search

orionwell wrote 4 months ago: Search is the primary way most of us navigate the Web.  Google has continually looked for new ways t … more →

Tags: publishing technology, publishing strategy, open publishing, Book Marketing, google book search, Google Print for Publishers program, Google Print for Libraries program, fair use doctrine, Book Rights Registry

In-Transit Viewing of Book Trailers - A Potent New Book Marketing Venue — 4 comments

orionwell wrote 5 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Readership strategies, publishing strategy, Book Videos, Columns, Transit TV, Scarborough Research, expandedbooks, Circle of Seven Productions

The Sticky Goodness of Testing Book Titles with Google AdWords — 1 comment

orionwell wrote 5 months ago: Tim Ferris wrote his highly popular book, “The 4 Hour Workweek, about how to become one of th … more →

Tags: Book Marketing, open publishing, Readership strategies, Google Adwords, split testing, test book title, the 4-hour workweek, tim ferris

The Novel Always Rings Twice - Books on Mobile Phones — 1 comment

orionwell wrote 7 months ago: Mobile phones are now emerging as a viable distribution channel for publishers.  In this respect, th … more →

Tags: Book Marketing, open publishing, publishing strategy, Readership strategies

Beneath the Pale Surface of Book Marketing - An Interview with Author Janey Bennett

orionwell wrote 7 months ago: Janey Bennett Here’s a scary story for you.  Imagine laboring on your novel for seven long yea … more →

Tags: Book Marketing, interviews, open publishing, Readership strategies, Janey Bennett, The Pale Surface of Things, Crete, Paul Scott, The Raj Quaartet

On Being Visual - Author Video Blogs — 2 comments

orionwell wrote 7 months ago: Authors have one more tool they can use to build community around their work – the video blog. … more →

Tags: Readership strategies, open publishing, blogs & writers, Book Marketing, blog to book, Book Videos, Video Blog, Vlog, PubBuzz

Author Lofts and Pyramids of Value — 3 comments

orionwell wrote 7 months ago: Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have gener … more →

Tags: blog to book, blogs & writers, Book Marketing, open publishing, publishing analytics, publishing networks, publishing strategy, Readership strategies, author loft

DIY Book Widgets May Soon Be Sprouting Up All Over — 2 comments

orionwell wrote 8 months ago: Today, authors and publishers have a number of powerful online book marketing tools at their disposa … more →

Tags: Readership strategies, publishing technology, open publishing, Book Marketing, cut and paste web, Sprout, sproutbuilder.com, Widget

Booktour.com - A DIY Publicity Tool for Authors — 2 comments

orionwell wrote 8 months ago: Whether authors like it or not, more publishers now expect them to shoulder a significant portion of … more →

Tags: Readership strategies, open publishing, Book Marketing, Chris Anderson, BookTour.com, The Long Tail

Smart Tradeoffs in the Battle Against Book Trailer Trash

orionwell wrote 9 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Book Marketing, Book Videos, Columns, Readership strategies, Book trailer, book video, COS Productions, production trade-offs, Telly Award

Four Quadrant Zooming - An Interview with Max Quick Series Author Mark Jeffrey — 1 comment

orionwell wrote 10 months ago: Mark Jeffrey Most of us have enough on our hands just keeping up with our day jobs.  But Mark Jeffre … more →

Tags: Readership strategies, publishing strategy, open publishing, blogs & writers, Book Marketing, interviews, Podcasting, Evo Terra, Mark Jeffrey

Podcast Novelist Extraordinarie - An Interview with 7th Son's J.C. Hutchins

orionwell wrote 10 months ago: J.C. Hutchins J.C. Hutchins is a groundbreaking pioneer in the realm of building participative fan-b … more →

Tags: Readership strategies, publishing strategy, open publishing, Book Marketing, interviews, Podcasting, Podiobook, podcast novel, J.C. Hutchins

400 Ways to Move your Trailer - Book Video Distribution Takes Off

orionwell wrote 10 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Book Videos, Columns, open publishing, Readership strategies, Book trailer, book video, book video distribution, COS Productions, SEO

The e-book's Endless Summer — 2 comments

orionwell wrote 11 months ago: Has the day of the e-book finally arrived.  There are signs that the answer is a definitive yes.  Th … more →

Tags: Book Marketing, open publishing, publishing strategy, publishing technology, Readership strategies, Amazon, E-BOOK, EPUB standard, Internaitonal Digital Publishing Forum

Petabytes vs. Puny Books

orionwell wrote 1 year ago: petabyte-storage The July 2008 issue of Wired has a thought provoking article by Chris Anderson enti … more →

Tags: Book Videos, publishing analytics, publishing technology, Chris Anderson, many eyes, PetaByte, The Petabyte Age

Non-Fiction Blook Mechanics Part 2: Organizing Posts into Manuscripts — 2 comments

orionwell wrote 1 year ago: In an earlier post (”Non-fiction Blook Mechanics Part 1: Blook by Design“), we discussed … more →

Tags: publishing strategy, blogs & writers, blog to book, Blook, Blog, post sequencing, post outline

Non-fiction Blook Mechanics Part 1: Blook by Design

orionwell wrote 1 year ago: Blooks – books based on a blog – are becoming more and more popular.  Authors, especiall … more →

Tags: Readership strategies, open publishing, blog to book, Blook, author pitch cared, Blog Statistics

Why Every Author Should Blog

orionwell wrote 1 year ago: First consider the size and structure of the blogosphere.  The popularity of blogs has soared in the … more →

Tags: Readership strategies, open publishing, publishing analytics, blogs & writers, Book Marketing, blog to book, Blog, Blog Tour, Blog Marketing


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