Tags » Axe

GR Blog Series: Post #5 - Axe body commercials

The Axe commercials are notorious for being overtly sexist. Women can’t contain themselves when men use Axe, the likelihood of men who use it having sex increases exponentially when they use the product. 635 more words

Another Woodcutter Story


Once upon a time, a very strong woodcutter asked for a job in a timber merchant and he got it. The pay was really good and so was the work condition. 280 more words

Moral Reads

#014 Crouching Urdi Hidden Background

Yay, this semester is coming to a close and its been a mad rush for project submissions the past few weeks. Myself included. I must admit though, that I learnt quite alot this semester, the most important being acting for animation, as I was very lucky to have my Asst. 72 more words


The Ax actually has an Engineering Flaw to it

This is the Leveraxe (click the photo for a link to an article about it), and apparently its supposed to have addressed the problems of the previous ax. 214 more words

Vipukirves Leveraxe

If you have to chop wood for any reason, then you really really should get one of these. Its called a Vipukirves Leveraxe and it’s… 420 more words


Com AXE, você não precisa de depender da sorte!

A AXE, outrora criticada pelo caratér machista das suas publicidades, tem mudado a sua abordagem, fazendo-nos chegar o seu ultimo vídeo “Don’t rely on fate”. 230 more words

Women in the Media

A subject that has been brought up in my Media Ethics class quite a bit has been the portrayal of women in media (specifically advertisements). Women in ads are being portrayed more and more as sexual objects and they are seen as primarily thin figured with lean arms and legs. 203 more words