Social responsibility has become all but a requirement for companies and cause-related marketing has grown into a popular strategic marketing and public relations tool for corporations and charities alike. 513 more words
Tags » B Corporations
4 months ago I walked into B Lab, the home of the nonprofit that certifies B Corporations, a stranger with resume in hand. I had come to know of the B Corp certification through my involvement with the Fair Trade movement in college but it was through my daily post-Peace Corps job search that I came to learn their HQ happened to be in my new hometown, Wayne, PA.