Blogs about: B2b Advertising
Featured Blog
Content Marketing: when kibitzers strike!
When kibitzers strike, the challenge is content consensus By Robert Celaschi When it comes to content marketing, the worst kibitzers are people with imposing titles from other departments. When Robert… more →
B2B Communications Blog: Red On Marketing
Content Marketing: when kibitzers strike!
Rebekah Donaldson wrote 1 month ago: When kibitzers strike, the challenge is content consensus By Robert Celaschi When it comes to conten … more →
B2B Lead Generation Results, By Source
— 6 comments
Rebekah Donaldson wrote 1 month ago: Visits and conversions by source for www.b2bcommunications.com Sept 7 to Oct 6 2009 By Rebekah E. Do … more →
2010 Marketing Planning - Facts From MarketingSherpa
— 1 comment
Rebekah Donaldson wrote 2 months ago: By Rebekah E. Donaldson Everyone is supposed to be nailing down their plans for 2010 marketing effor … more →
Picking a Marketing Consultant: Get What You Pay For
— 2 comments
Rebekah Donaldson wrote 2 months ago: By Rebekah E. Donaldson We’ve all heard the phrase, “You get what you pay for.” The truth is, someti … more →
B2B Email: Your subject line can kill your pitch (or, Hi, I want to talk to you about ... uh, stuff)
— 7 comments
Robert Celaschi wrote 2 months ago: By Robert Celaschi Something strange happens to people when they send marketing email. They’ll take … more →
Corporate Logos -- examples of what does, doesn't work
— 7 comments
Rebekah Donaldson wrote 3 months ago: By Rebekah E. Donaldson One of the big laughs in the fake documentary film Spinal Tap came when the … more →
"Solution" is not the solution in B2B marketing communications
— 12 comments
Robert Celaschi wrote 3 months ago: By Robert Celaschi I won’t buy your product or service if you don’t tell me what it is. Fun and game … more →
Copywriting marketing materials? How to speak prospects' language
— 9 comments
Robert Celaschi wrote 4 months ago: By Robert Celaschi Copywriting marketing materials? The challenge is to ensure prospects are informe … more →
B2B marketing ROI of a blog - with traffic and leads chart
— 13 comments
Rebekah Donaldson wrote 5 months ago: By Rebekah E. Donaldson I talked with Sacramento Business Journal senior reporter Kathy Robertson th … more →
Six marketing gotchas CEOs can avoid
— 8 comments
Rebekah Donaldson wrote 5 months ago: By Rebekah E. Donaldson In a normal year, alot of missed opportunities can hurt sales. This year, th … more →
B2C versus B2B – do B2B buyers feel more risk?
— 1 comment
Rebekah Donaldson wrote 5 months ago: As featured in web marketing and e-commerce portal WebMarketCentral.com Whether you’re marketi … more →
To Be or Not B2B?
klymenko wrote 6 months ago: B2B (business-to-business) marketing is not an excuse for bad advertising. People shouldn’t pa … more →
B2B ecommerce: best practices in 2009-2010
— 1 comment
Cris Rominger wrote 6 months ago: If you’re looking for practical, best-practices marketing advice on what works and what doesn’ … more →
Someone always pays
— 5 comments
Robert Celaschi wrote 6 months ago: By Robert Celaschi By now almost everybody has heard the Internet mantra that “information wants to … more →
Ad networks: FT signs deal with Adify
— 2 comments
Jonathan wrote 7 months ago: According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The de … more →
B2B publishers need to make more traffic pay
— 3 comments
Jonathan wrote 7 months ago: A lot is being banded around at the moment about newspapers needing to charge for content. This is a … more →
From the Shocking Marketing No Nos Department
— 31 comments
Rebekah Donaldson wrote 8 months ago: A high profile marketing automation company assuming permission — in an email with subject lin … more →
What's wrong with this Google Adwords Ad?
— 7 comments
Rebekah Donaldson wrote 9 months ago: By Rebekah E. Donaldson If a prospect clicks your ad, does that mean “your advertising works … more →
Online acronyms
— 2 comments
Jonathan wrote 9 months ago: Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and pro … more →
