Blogs about: B2b Advertising

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Copywriting marketing materials? How to speak prospects' language9 comments

Rebekah Donaldson wrote 1 week ago: By Robert Celaschi Copywriting marketing materials? The challenge is to ensure prospects are informe … more →

Tags: B2b branding, b2b content, B2B copywriting, B2B lead generation, B2B Marketing, Robert Celaschi

B2B marketing ROI of a blog - with traffic and leads chart13 comments

Rebekah Donaldson wrote 4 weeks ago: I talked with Sacramento Business Journal senior reporter Kathy Robertson this week about the return … more →

Tags: b2b content, B2B Internet Marketing, B2B lead generation, B2B Marketing, b2b marketing plans, b2b news, studies, B2B Sales, B2B SEO, b2b social media

Six marketing gotchas CEOs can avoid5 comments

Rebekah Donaldson wrote 1 month ago: In a normal year, alot of missed opportunities can hurt sales. This year, they can kill a company. S … more →

Tags: B2b branding, B2B Marketing, b2b marketing plans, B2B Sales, Marketing Careers, rebekah donaldson

B2C versus B2B – do B2B buyers feel more risk?1 comment

Rebekah Donaldson wrote 1 month ago: As featured in web marketing and e-commerce portal WebMarketCentral.com Whether you’re marketi … more →

Tags: B2b branding, b2b content, B2B lead generation, B2B Marketing, b2b marketing plans, B2B Sales, Cris Rominger, rebekah donaldson

To Be or Not B2B?

klymenko wrote 1 month ago: B2B (business-to-business) marketing is not an excuse for bad advertising. People shouldn’t pa … more →

Tags: Marketing/Advertising, Think, IBM, Airport

B2B ecommerce: best practices in 2009-20101 comment

Cris Rominger wrote 1 month ago: If you’re looking for practical, best-practices marketing advice on what works and what doesn’ … more →

Tags: b2b ecommerce, B2B Internet Marketing, B2B lead generation, B2B Marketing, b2b marketing prices, b2b news, studies, b2b web marketing, Cris Rominger

Someone always pays4 comments

celaschi wrote 2 months ago: By Robert Celaschi By now almost everybody has heard the Internet mantra that “information wants to … more →

Tags: b2b content, b2b news, studies, b2b PR, Marketing Careers, Robert Celaschi

Ad networks: FT signs deal with Adify2 comments

Jonathan wrote 2 months ago: According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The de … more →

Tags: News, Online Advertising, Ad Networks, adify, advertising, advertising network, Business, Business Advertising, business media

B2B publishers need to make more traffic pay3 comments

Jonathan wrote 3 months ago: A lot is being banded around at the moment about newspapers needing to charge for content. This is … more →

Tags: Affiliate Marketing, News, B2B, B2B Marketing, business media, cost per action, CPA, Online publishing

From the Shocking Marketing No Nos Department31 comments

Rebekah Donaldson wrote 4 months ago: A high profile marketing automation company assuming permission — in an email with subject lin … more →

Tags: b2b content, b2b email marketing, B2B Internet Marketing, B2B lead generation, business ethics, Humor at Work, rebekah donaldson

What's wrong with this Google Adwords Ad? 6 comments

Rebekah Donaldson wrote 5 months ago: If a prospect clicks your ad, does that mean “your advertising works”? What's wrong … more →

Tags: B2B Internet Marketing, B2B lead generation, b2b marketing prices, B2B Sales, b2b web marketing, rebekah donaldson

Online acronyms2 comments

Jonathan wrote 5 months ago: Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers … more →

Tags: Online Advertising, Resources, Analysis, B2B Marketing, business marketing, Acronyms

B2B marketing consultant must-haves2 comments

Rebekah Donaldson wrote 5 months ago: To engage decision makers, B2B companies need to prove their value through a strong business case, b … more →

Tags: B2B Marketing, b2b marketing plans, b2b marketing prices, b2b web marketing, rebekah donaldson

Humor at work - 10 entertaining finds2 comments

Rebekah Donaldson wrote 6 months ago: Here’s a countdown of 10 toons, articles, and videos I can’t stop laughing over. Oh, bus … more →

Tags: b2b content, b2b social media, Business Blogging, business ethics, Humor at Work, rebekah donaldson, Twitter for Business

Study: B2B ad context matters1 comment

Rebekah Donaldson wrote 10 months ago: Enquiro recently wrapped up primary research, comissioned by Google, that shows business to business … more →

Tags: B2B lead generation, B2B Marketing, b2b marketing plans

Sampling is By Far the Best Marketing Technique3 comments

Scott Dunn wrote 11 months ago: Are you giving away the farm when you give away some of your product? Are you giving away your secr … more →

Tags: Marketing, advertising, Target Market, Town Planner Calendar, Scott Dunn, gnfcc, Small Business Marketing, scott t. dunn, townplanner

How To Take Your Brand Global, Virally!5 comments

Scott Dunn wrote 11 months ago: As most of you know who read my blog, I am not a huge fan of viral marketing.  It is not that I do n … more →

Tags: advertising, Marketing, Town Planner Calendar, Scott Dunn, ga, gnfcc, George Lemmond, Viral marketing, Small Business Marketing

Chart: top 6 reasons webinar attendees bail

Rebekah Donaldson wrote 1 year ago: Webinars are like seminars — a group convenes to learn from an expert — except that you … more →

Tags: b2b content, B2B lead generation, B2B Marketing, b2b marketing plans, b2b web marketing

To do: clean grill, write will1 comment

Rebekah Donaldson wrote 1 year ago: I received this email from LegalZoom this afternoon and can’t get over it the wry humor of the … more →

Tags: b2b content, b2b email marketing, Humor at Work


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