Blogs about: B2b Advertising
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Copywriting marketing materials? How to speak prospects' language
By Robert Celaschi Copywriting marketing materials? The challenge is to ensure prospects are informed, not befuddled. An expert marketing copywriter gives tips on speaking their language. Fans of St… more →
B2B Communications Blog: Red On Marketing
Copywriting marketing materials? How to speak prospects' language
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Rebekah Donaldson wrote 1 week ago: By Robert Celaschi Copywriting marketing materials? The challenge is to ensure prospects are informe … more →
B2B marketing ROI of a blog - with traffic and leads chart
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Rebekah Donaldson wrote 4 weeks ago: I talked with Sacramento Business Journal senior reporter Kathy Robertson this week about the return … more →
Six marketing gotchas CEOs can avoid
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Rebekah Donaldson wrote 1 month ago: In a normal year, alot of missed opportunities can hurt sales. This year, they can kill a company. S … more →
B2C versus B2B – do B2B buyers feel more risk?
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Rebekah Donaldson wrote 1 month ago: As featured in web marketing and e-commerce portal WebMarketCentral.com Whether you’re marketi … more →
To Be or Not B2B?
klymenko wrote 1 month ago: B2B (business-to-business) marketing is not an excuse for bad advertising. People shouldn’t pa … more →
B2B ecommerce: best practices in 2009-2010
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Cris Rominger wrote 1 month ago: If you’re looking for practical, best-practices marketing advice on what works and what doesn’ … more →
Someone always pays
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celaschi wrote 2 months ago: By Robert Celaschi By now almost everybody has heard the Internet mantra that “information wants to … more →
Ad networks: FT signs deal with Adify
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Jonathan wrote 2 months ago: According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The de … more →
B2B publishers need to make more traffic pay
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Jonathan wrote 3 months ago: A lot is being banded around at the moment about newspapers needing to charge for content. This is … more →
From the Shocking Marketing No Nos Department
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Rebekah Donaldson wrote 4 months ago: A high profile marketing automation company assuming permission — in an email with subject lin … more →
What's wrong with this Google Adwords Ad?
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Rebekah Donaldson wrote 5 months ago: If a prospect clicks your ad, does that mean “your advertising works”? What's wrong … more →
Online acronyms
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Jonathan wrote 5 months ago: Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers … more →
B2B marketing consultant must-haves
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Rebekah Donaldson wrote 5 months ago: To engage decision makers, B2B companies need to prove their value through a strong business case, b … more →
Humor at work - 10 entertaining finds
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Rebekah Donaldson wrote 6 months ago: Here’s a countdown of 10 toons, articles, and videos I can’t stop laughing over. Oh, bus … more →
Study: B2B ad context matters
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Rebekah Donaldson wrote 10 months ago: Enquiro recently wrapped up primary research, comissioned by Google, that shows business to business … more →
Sampling is By Far the Best Marketing Technique
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Scott Dunn wrote 11 months ago: Are you giving away the farm when you give away some of your product? Are you giving away your secr … more →
How To Take Your Brand Global, Virally!
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Scott Dunn wrote 11 months ago: As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do n … more →
Chart: top 6 reasons webinar attendees bail
Rebekah Donaldson wrote 1 year ago: Webinars are like seminars — a group convenes to learn from an expert — except that you … more →
To do: clean grill, write will
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Rebekah Donaldson wrote 1 year ago: I received this email from LegalZoom this afternoon and can’t get over it the wry humor of the … more →
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