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Blogs about: B2b Advertising

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Content Marketing: when kibitzers strike!

Rebekah Donaldson wrote 1 month ago: When kibitzers strike, the challenge is content consensus By Robert Celaschi When it comes to conten … more →

Tags: Business Blogging, B2B Marketing, b2b content, b2b web marketing, B2B lead generation, B2B Sales, Marketing Careers, Robert Celaschi, B2B copywriting

B2B Lead Generation Results, By Source6 comments

Rebekah Donaldson wrote 1 month ago: Visits and conversions by source for www.b2bcommunications.com Sept 7 to Oct 6 2009 By Rebekah E. Do … more →

Tags: Business Blogging, B2B Marketing, b2b news, studies, b2b marketing plans, B2B SEO, b2b web marketing, B2B lead generation, b2b PR, b2b social media

2010 Marketing Planning - Facts From MarketingSherpa1 comment

Rebekah Donaldson wrote 2 months ago: By Rebekah E. Donaldson Everyone is supposed to be nailing down their plans for 2010 marketing effor … more →

Tags: B2B Marketing, b2b news, studies, b2b marketing plans, B2B SEO, B2B lead generation, b2b PR, b2b social media, Twitter for Business, B2B Internet Marketing

Picking a Marketing Consultant: Get What You Pay For2 comments

Rebekah Donaldson wrote 2 months ago: By Rebekah E. Donaldson We’ve all heard the phrase, “You get what you pay for.” The truth is, someti … more →

Tags: B2B Marketing, b2b marketing plans, b2b content, b2b web marketing, B2B lead generation, b2b social media, B2B Sales, rebekah donaldson

B2B Email: Your subject line can kill your pitch (or, Hi, I want to talk to you about ... uh, stuff)7 comments

Robert Celaschi wrote 2 months ago: By Robert Celaschi Something strange happens to people when they send marketing email. They’ll take … more →

Tags: b2b email marketing, b2b content, b2b web marketing, B2B lead generation, b2b PR, B2B Sales, Humor at Work, Robert Celaschi, B2B copywriting

Corporate Logos -- examples of what does, doesn't work7 comments

Rebekah Donaldson wrote 3 months ago: By Rebekah E. Donaldson One of the big laughs in the fake documentary film Spinal Tap came when the … more →

Tags: b2b web marketing, B2B Internet Marketing, rebekah donaldson, B2b branding, Small Business Marketing, corporate logo design

"Solution" is not the solution in B2B marketing communications 12 comments

Robert Celaschi wrote 3 months ago: By Robert Celaschi I won’t buy your product or service if you don’t tell me what it is. Fun and game … more →

Tags: Business Blogging, b2b tech marketing, b2b content, B2B lead generation, B2B Sales, Humor at Work, B2B Internet Marketing, Robert Celaschi, B2B copywriting

Copywriting marketing materials? How to speak prospects' language9 comments

Robert Celaschi wrote 4 months ago: By Robert Celaschi Copywriting marketing materials? The challenge is to ensure prospects are informe … more →

Tags: B2B Marketing, b2b content, B2B lead generation, Robert Celaschi, B2B copywriting, B2b branding

B2B marketing ROI of a blog - with traffic and leads chart13 comments

Rebekah Donaldson wrote 5 months ago: By Rebekah E. Donaldson I talked with Sacramento Business Journal senior reporter Kathy Robertson th … more →

Tags: Business Blogging, B2B Marketing, b2b news, studies, b2b marketing plans, B2B SEO, b2b content, b2b web marketing, B2B lead generation, b2b social media

Six marketing gotchas CEOs can avoid8 comments

Rebekah Donaldson wrote 5 months ago: By Rebekah E. Donaldson In a normal year, alot of missed opportunities can hurt sales. This year, th … more →

Tags: B2B Marketing, b2b marketing plans, B2B Sales, Marketing Careers, rebekah donaldson, B2b branding

B2C versus B2B – do B2B buyers feel more risk?1 comment

Rebekah Donaldson wrote 5 months ago: As featured in web marketing and e-commerce portal WebMarketCentral.com Whether you’re marketi … more →

Tags: B2B Marketing, b2b marketing plans, b2b content, B2B lead generation, B2B Sales, rebekah donaldson, Cris Rominger, B2b branding

To Be or Not B2B?

klymenko wrote 6 months ago: B2B (business-to-business) marketing is not an excuse for bad advertising. People shouldn’t pa … more →

Tags: Marketing/Advertising, Think, IBM, Airport

B2B ecommerce: best practices in 2009-20101 comment

Cris Rominger wrote 6 months ago: If you’re looking for practical, best-practices marketing advice on what works and what doesn’ … more →

Tags: B2B Marketing, b2b news, studies, b2b web marketing, B2B lead generation, B2B Internet Marketing, b2b marketing prices, Cris Rominger, b2b ecommerce

Someone always pays5 comments

Robert Celaschi wrote 6 months ago: By Robert Celaschi By now almost everybody has heard the Internet mantra that “information wants to … more →

Tags: b2b news, studies, b2b content, b2b PR, Marketing Careers, Robert Celaschi

Ad networks: FT signs deal with Adify2 comments

Jonathan wrote 7 months ago: According to Paid Content, the FT has signed an agreement with Adify, an advertising network. The de … more →

Tags: News, Online Advertising, Ad Networks, adify, advertising, advertising network, Business, Business Advertising, business media

B2B publishers need to make more traffic pay3 comments

Jonathan wrote 7 months ago: A lot is being banded around at the moment about newspapers needing to charge for content. This is a … more →

Tags: News, Affiliate Marketing, business media, Online publishing, B2B Marketing, B2B, cost per action, CPA

From the Shocking Marketing No Nos Department31 comments

Rebekah Donaldson wrote 8 months ago: A high profile marketing automation company assuming permission — in an email with subject lin … more →

Tags: business ethics, b2b email marketing, b2b content, B2B lead generation, Humor at Work, B2B Internet Marketing, rebekah donaldson

What's wrong with this Google Adwords Ad? 7 comments

Rebekah Donaldson wrote 9 months ago: By Rebekah E. Donaldson If a prospect clicks your ad, does that mean “your advertising works … more →

Tags: b2b web marketing, B2B lead generation, B2B Sales, B2B Internet Marketing, b2b marketing prices, rebekah donaldson

Online acronyms2 comments

Jonathan wrote 9 months ago: Image via Wikipedia In our everyday roles, we spend a lot of time listening to our customers and pro … more →

Tags: Online Advertising, Resources, Analysis, B2B Marketing, business marketing, Acronyms


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