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Blogs about: B2b Buyer Behavior

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Social Media Use Soars Among B2B Marketers: Really?

On July 20, BtoB Magazine, in conjunction with the Association of National Advertisers (ANA) published findings from the June 2009 online survey of 172 client-side marketers, 77 self-identified as pri… more →

B2B Marketing POSTs by Laura Ramos

Social Media Use Soars Among B2B Marketers: Really? — 4 comments

Laura Ramos wrote 5 months ago: On July 20, BtoB Magazine, in conjunction with the Association of National Advertisers (ANA) publish … more →

Tags: groundswell, marketing effectiveness, Social Media, Social Technologies

Tapping Social Networking Sites To Energize B2B Buyers — 2 comments

Laura Ramos wrote 6 months ago: On June 17, Forrester published my latest research on how business buyers use social networking site … more →

Tags: social behavior, social Community, Social Media

New: Social Buyer Profiles and Groundswell Nomiations for B2B — 2 comments

Laura Ramos wrote 7 months ago: Social media continues to be a hot topic in 2009. If you have been following my posts on this subjec … more →

Tags: B2B buyer profiling, Forrester Groundswell Awards, groundswell, social behavior, Social Media

B2B buying behaviors, more irrational than we thought

trainingtime wrote 8 months ago: If you’ve ever been searching for research on business-to-business buying behaviors, it can seem lik … more →

Tags: B2B Marketing, Internet Marketing, Business to Business Marketing, Web Marketing, tips for small business marketing, business to business marketing tips, business to business email marketing, Marketing, b2b buyers

'Hope' is not a digital marketing strategy!

b2bcmo wrote 8 months ago: Think for a moment of the contrast in the choice of wording in the U.S. Apollo 13 Mission from the M … more →

Tags: Digital Marketing / Social Media, B2B blogging B2B budgets B2B buyer behavior B2B marketi, B2B Marketing, Blogging Demand management, Laura Ramos, MarketingProfs, twitter b2b

Do your customers REALLY use Twitter?

b2bcmo wrote 9 months ago: Adage recently published an article that challenged whether the majority of customers were paying at … more →

Tags: Digital Marketing / Social Media, b2b blogging, B2B blogging B2B budgets B2B buyer behavior B2B marketi, B2B budgets, B2B Marketing, Blogging Demand management, career tools, Future of B2B Marketing, Lead managment automation vendors

Should B2B CEOs and CMOs care about Social Media? — 2 comments

b2bcmo wrote 9 months ago: Why social media is relevant to B2B CEOs and CMOs What an interesting week.  I met with a CEO of an … more →

Tags: Digital Marketing / Social Media, b2b blogging, B2B budgets, B2B Marketing, Best Practices, Future of B2B Marketing, Lead managment automation vendors, Marketing, Scott Monty

Digital Body Language: Steve Wood's On B2B Marketing

Laura Ramos wrote 9 months ago: Steven Woods is one of the first people I met as the new B2B analyst for Forrester.  I say “ne … more →

Tags: digital body language, lead management, Lead managment automation vendors

Using B2B Social Technographics To Set Marketing Strategy — 1 comment

Laura Ramos wrote 10 months ago: Earlier this week Jeremiah Owyang and I presented our recommendations on social media strategy to a … more →

Tags: social behavior, Social Media

The Social Technographics Of B2B Buyers — 10 comments

Laura Ramos wrote 10 months ago: Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about … more →

Tags: Marketing Mix, social behavior, Social Media

How Do Business Buyers Engage Socially? — 4 comments

Laura Ramos wrote 10 months ago: Forrester analysts Josh Bernoff and Charlene Li published our business best seller, Groundswell, las … more →

Tags: B2B Marketing, marketing strategy, social behavior, Social Media


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