Blogs about: B2b Copywriting
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Lively Writing Can Improve Response
In the January edition of The Levison Letter, direct-response copywriter Ivan Levison offers five tips for writing it right in 2009. All solid tips, one, in particular, caught my eye: #3. Keep it liv… more →
HEADLINES FROM FLOYD
Why Acronyms are FUBAR, part I
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Justin Rubner wrote 3 weeks ago: Pop quiz! Guess what these business acronyms stand for: MAC. SMR. DSS. TEM. BI. DMS. VMS. I’ … more →
B2B content: search and destroy
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celaschi wrote 3 weeks ago: You want your marketing materials to carry a wallop, right? So don’t waste words. Here are three wor … more →
Robert Celaschi joins Red On Marketing Blog contributors roster
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Rebekah Donaldson wrote 1 month ago: I’m pleased to introduce Robert Celaschi as a contributor to this blog. Robert has been repor … more →
Lively Writing Can Improve Response
Neil Sagebiel wrote 5 months ago: In the January edition of The Levison Letter, direct-response copywriter Ivan Levison offers five ti … more →
Facing the White Bull
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Neil Sagebiel wrote 6 months ago: Does the blank screen or page ever paralyze you? Would you rather edit a piece than write a first dr … more →
'Relanguage' and Other Dumb Buzzwords
Neil Sagebiel wrote 6 months ago: Have you heard of BuzzWhack? It’s a site “dedicated to de-mystifying buzzwords.” Y … more →
20 Good Information Sources
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Neil Sagebiel wrote 6 months ago: Creating an effective marketing piece is impossible without good information and input. Following ar … more →
5 Tips for Writing Good Ad Headlines
Neil Sagebiel wrote 6 months ago: Advertising legend David Ogilvy once said, “On the average, five times as many people read the … more →
Think One
Neil Sagebiel wrote 6 months ago: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” - … more →
Favor Simple Words
Neil Sagebiel wrote 7 months ago: In my free report, “66 Proven Tips for Writing Copy That Sells,” this tip is among my favorites: 28. … more →
Avoid One-Size-Fits-All Messaging
Neil Sagebiel wrote 7 months ago: “All-purpose ads serve all purposes poorly,” columnist Bob Donath once wrote in Marketing News. The … more →
Too Many Ideas Syndrome
Neil Sagebiel wrote 7 months ago: I read about Too Many Ideas Syndrome (TMIS) in a special creativity issue of Writer’s Digest. … more →
Write with Abandon
Neil Sagebiel wrote 7 months ago: A friend of mine leads seminars that help journalists write better stories. In one exercise, he has … more →
Everyone Has 'Proven Track Record'
Neil Sagebiel wrote 7 months ago: Everyone has a “proven track record.” Or so it seems. I do, and I’m not an Olympic sprinter or a NAS … more →
10 Tips for Good Creative in Bad Times
Neil Sagebiel wrote 7 months ago: Jim Castanzo of Godfrey’s B2B Insights Blog offered 10 solid tips for producing effective crea … more →
The Job of the First Sentence
Neil Sagebiel wrote 7 months ago: If the job of the headline is to get readers to read the copy, then you might say the job of the fir … more →
It's the Offer, Stupid
Neil Sagebiel wrote 8 months ago: Sell the offer. Sell the offer. Sell the offer. I am reminded of this on direct mail and other proje … more →
Talk to Sales, Write Winning Copy
Neil Sagebiel wrote 8 months ago: I once read that famed direct marketer Dan Kennedy used a simple strategy for writing a new sales le … more →
'Talk Human'
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Neil Sagebiel wrote 8 months ago: About two years ago B2B ad agency Eric Mower and Associates (EMA) launched a smart trade ad campaign … more →
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An 
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