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Blogs about: B2b Demand Generation

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Tempted to Do Away With Registration Forms? Think Again.

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who … more →

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Tempted to Do Away With Registration Forms? Think Again. — 2 comments

Howard Sewell wrote 1 week ago: A client asks: “Now that we have our marketing automation system in place, is it really necessary to … more →

Tags: Campaign Measurement, Content Marketing, 'database marketing', Direct Marketing, eMail Marketing, Landing pages, lead management, lead nurturing, Marketing Automation

Live Webinar: Top 10 B2B Demand Gen Success Strategies for 2010

Howard Sewell wrote 3 weeks ago: Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation … more →

Tags: 1, B2B Marketing, demand generation, B2B Lead Generation, Demand Gen, Demandbase, howard sewell, jason stewart

Citrix Email Campaign Crashes on Takeoff — 1 comment

Howard Sewell wrote 3 weeks ago: Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citr … more →

Tags: B2B Marketing, demand generation, Direct Marketing, E-mail, email design, eMail Marketing, b2b direct marketing, B2B Lead Generation

Are Social Links the Answer to Lagging Email Response?

Howard Sewell wrote 1 month ago: Email marketing and marketing automation provider Silverpop just released a timely white paper (regi … more →

Tags: 1, B2B Marketing, demand generation, E-mail, eMail Marketing, Landing pages, lead generation, lead nurturing, Social Media

How to Choose the Right Offer for your PPC Landing Page

Howard Sewell wrote 1 month ago: Do search campaigns demand a different approach to offer strategy compared to other demand generatio … more →

Tags: B2B Marketing, demand generation, Landing pages, Offer Strategy, Search Marketing, SEM, B2B Lead Generation, Paid Search, PPC

Is Social Media Wasted on PR Agencies? — 7 comments

Howard Sewell wrote 1 month ago: First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my … more →

Tags: B2B Marketing, Blog Marketing, blogs, lead generation, lead management, lead nurturing, Social Media, B2B Lead Generation, PR

6 Easy Steps to Increase Leads from Your Corporate Blog — 1 comment

Howard Sewell wrote 2 months ago: 1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google l … more →

Tags: B2B Marketing, Blog Marketing, blogs, lead generation, Social Media, B2B Lead Generation, demand generation

New Ebook – 65 Tips on B2B Demand Generation

Howard Sewell wrote 2 months ago: Newly updated, revised, and now available for the first time in convenient ebook format: The High Te … more →

Tags: B2B Marketing, Direct Marketing, B2B Lead Generation, demand generation

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix? — 5 comments

Howard Sewell wrote 3 months ago: With inbound marketing all the rage, where does that leave old-school lead generation techniques suc … more →

Tags: lead nurturing, B2B Marketing, lead generation, lead management, demand generation, Telemarketing, B2B Lead Generation, appointment setting, cold calling

Marketo’s Ebook: A Lesson In Content Marketing — 3 comments

Howard Sewell wrote 3 months ago: When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last we … more →

Tags: SEM, Content Syndication, lead nurturing, White Papers, B2B Marketing, lead generation, White Paper Syndication, demand generation, Content Marketing

Why Free Trial Offers Aren’t Always the Best Choice

Howard Sewell wrote 4 months ago: There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report de … more →

Tags: B2B Marketing, Landing pages, lead management, lead nurturing, Marketing Automation, Offer Strategy, SEM, B2B Lead Generation, Marketing Offers

Novell Webinar Invitation Needs a New Approach — 1 comment

Howard Sewell wrote 4 months ago: As I have often lectured in this space, much of what makes for an effective email has less to do wit … more →

Tags: E-mail, B2B Marketing, lead generation, Direct Marketing, demand generation, Webinar Invitations, eMail Marketing, email design, Webinars

Demandbase: Converting More Web Visitors into Leads — 1 comment

Howard Sewell wrote 5 months ago: An average conversion rate for a B2B landing page, if you believe the people who claim to measure su … more →

Tags: lead nurturing, Landing pages, B2B Marketing, lead generation, Marketing Automation, Direct Marketing, lead management, demand generation, Marketo

Is Direct Marketing Relevant Anymore? — 3 comments

Howard Sewell wrote 7 months ago: DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back … more →

Tags: B2B Marketing, demand generation, Direct Marketing, Direct Marketing Agencies, lead generation, lead nurturing, White Paper Syndication, dm news

Using Surveys for Fun & Profit — 1 comment

Howard Sewell wrote 9 months ago: Many years ago, I wrote an article for the CDI e-newsletter on the merits of using surveys as a lead … more →

Tags: B2B Marketing, demand generation, Installed Base Marketing, lead management, lead nurturing, Marketing Automation, lead generation

eMarketingPapers: New Option for Reaching B2B Marketers — 1 comment

Howard Sewell wrote 9 months ago: I’ve written often in this space about content syndication and how the vendor landscape has splinter … more →

Tags: Content Syndication, White Papers, B2B Marketing, lead generation, Direct Marketing, White Paper Syndication, demand generation, B2B Lead Generation, TechTarget

7 Ways to Change Your Demand Gen Strategy in 2009 — 1 comment

Howard Sewell wrote 11 months ago: Check out another great article from DemandGen Report (and not just because I’m quoted) on how B2B m … more →

Tags: B2B Marketing, demand generation, Direct Marketing, lead generation, lead management, lead nurturing, Marketing Automation, Offer Strategy, direct marketing best practices

CDI Named to 2008 Top of the Funnel List — 2 comments

Howard Sewell wrote 1 year ago: Craig Rosenberg of Tippit and Funnelholic (a very insightful and original B2B marketing blog) just c … more →

Tags: B2B Marketing, demand generation, CDI, Craig Rosenberg, funnelholic, Tippit

Social Media & B2B Demand Generation — 2 comments

Howard Sewell wrote 1 year ago: At CDI, a question we get asked often these days is: What are you doing in social media? Perhaps a b … more →

Tags: blogs, lead nurturing, B2B Marketing, RSS, lead management, demand generation, Social Media, lead generation, facebook

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