Blogs about: B2b Lead Generation
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Tempted to Do Away With Registration Forms? Think Again.
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who … more →
Direct Connections
Tempted to Do Away With Registration Forms? Think Again.
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Howard Sewell wrote 1 week ago: A client asks: “Now that we have our marketing automation system in place, is it really necessary to … more →
Live Webinar: Top 10 B2B Demand Gen Success Strategies for 2010
Howard Sewell wrote 3 weeks ago: Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation … more →
Citrix Email Campaign Crashes on Takeoff
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Howard Sewell wrote 3 weeks ago: Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citr … more →
Are Social Links the Answer to Lagging Email Response?
Howard Sewell wrote 1 month ago: Email marketing and marketing automation provider Silverpop just released a timely white paper (regi … more →
How to Choose the Right Offer for your PPC Landing Page
Howard Sewell wrote 1 month ago: Do search campaigns demand a different approach to offer strategy compared to other demand generatio … more →
Is Social Media Wasted on PR Agencies?
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Howard Sewell wrote 1 month ago: First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my … more →
Our real job is to be Connectors
missmarketing wrote 1 month ago: I can’t remember where I read that the main goal of marketing is to remove objections to sales, but … more →
6 Easy Steps to Increase Leads from Your Corporate Blog
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Howard Sewell wrote 2 months ago: 1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google l … more →
New Ebook – 65 Tips on B2B Demand Generation
Howard Sewell wrote 2 months ago: Newly updated, revised, and now available for the first time in convenient ebook format: The High Te … more →
Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?
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Howard Sewell wrote 3 months ago: With inbound marketing all the rage, where does that leave old-school lead generation techniques suc … more →
Marketo’s Ebook: A Lesson In Content Marketing
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Howard Sewell wrote 3 months ago: When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last we … more →
Why Free Trial Offers Aren’t Always the Best Choice
Howard Sewell wrote 4 months ago: There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report de … more →
Novell Webinar Invitation Needs a New Approach
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Howard Sewell wrote 4 months ago: As I have often lectured in this space, much of what makes for an effective email has less to do wit … more →
LinkedIn: Why you should be using it for “Expert Positioning”
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jbenanto wrote 6 months ago: The professional networking site LinkedIn has over 40 million users in more than 200 countries. If y … more →
The eHouseHunting.com Project
ezweb2print wrote 6 months ago: eHousHunting.com is an intelligent form of of B2B lead generation that inlcudes technology for searc … more →
7 Lead Gen Techniques I Learned From My Junk Mail
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Howard Sewell wrote 7 months ago: Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I r … more →
ConnectAndSell: Novel Solution for Increasing Sales Efficiency
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Howard Sewell wrote 7 months ago: If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you a … more →
eMarketingPapers: New Option for Reaching B2B Marketers
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Howard Sewell wrote 10 months ago: I’ve written often in this space about content syndication and how the vendor landscape has splinter … more →
B2B portals for beginners
Vansh wrote 10 months ago: B2B is short for business to business. A B2B portal is an opening for both small and large scale sup … more →
