Blogs about: B2b Marketing Communications
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The Dark Side of So-Called Customer Relationships
Jonathan Kranz is the principal of Kranz Communications and author of Writing Copy for Dummies (recommended by yours truly, whether you’re a novice or pro). Last week Jonathan wrote an excellent piece… more →
HEADLINES FROM FLOYD
The Dark Side of So-Called Customer Relationships
Neil Sagebiel wrote 5 months ago: Jonathan Kranz is the principal of Kranz Communications and author of Writing Copy for Dummies (reco … more →
4 Tips for Creating Email Subject Lines That Get Opened
Neil Sagebiel wrote 5 months ago: Direct marketing agency Epsilon has released a new white paper on “creating subject lines that pack … more →
Sneaky Big Marketing
Neil Sagebiel wrote 5 months ago: The choices in marketing communications are overwhelming. What audiences do you need to reach? With … more →
FedEx Spots Focus on Small Business Issues
Neil Sagebiel wrote 6 months ago: “Dad, football games have the best commercials.” My daughter isn’t a big football fan, but she knows … more →
Avoid Panic Marketing
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Neil Sagebiel wrote 6 months ago: “Panic marketing” is a term I read in The 10 Commandments of B-to-B Direct Marketing, a white … more →
20 Good Information Sources
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Neil Sagebiel wrote 6 months ago: Creating an effective marketing piece is impossible without good information and input. Following ar … more →
Think One
Neil Sagebiel wrote 6 months ago: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” - … more →
The Joy of White Space
Neil Sagebiel wrote 7 months ago: While leafing through an issue of BtoB, I once found a Chasers column entitled, “Give me some … more →
Avoid One-Size-Fits-All Messaging
Neil Sagebiel wrote 7 months ago: “All-purpose ads serve all purposes poorly,” columnist Bob Donath once wrote in Marketing News. The … more →
Too Many Ideas Syndrome
Neil Sagebiel wrote 7 months ago: I read about Too Many Ideas Syndrome (TMIS) in a special creativity issue of Writer’s Digest. … more →
The Soul of Advertising
Neil Sagebiel wrote 7 months ago: “Whatever is common is despised. Advertisements are now so numerous that they are very negligently … more →
Pump Up Your Marketing Communications
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Neil Sagebiel wrote 7 months ago: Imagine a fitness guru who designed a workout program for you that requires just one repetition per … more →
10 Tips for Good Creative in Bad Times
Neil Sagebiel wrote 7 months ago: Jim Castanzo of Godfrey’s B2B Insights Blog offered 10 solid tips for producing effective crea … more →
It's the Offer, Stupid
Neil Sagebiel wrote 8 months ago: Sell the offer. Sell the offer. Sell the offer. I am reminded of this on direct mail and other proje … more →
Direct Mail, Made in China?
Neil Sagebiel wrote 8 months ago: I saw this daily news alert at btobonline.com: The Direct Marketing Association is linking up with t … more →
Talk to Sales, Write Winning Copy
Neil Sagebiel wrote 8 months ago: I once read that famed direct marketer Dan Kennedy used a simple strategy for writing a new sales le … more →
'Talk Human'
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Neil Sagebiel wrote 8 months ago: About two years ago B2B ad agency Eric Mower and Associates (EMA) launched a smart trade ad campaign … more →
'Use Their Language'
Neil Sagebiel wrote 8 months ago: “If you’re trying to persuade people to do something, or buy something, it seems to me you sho … more →
The Pink Spoon
Neil Sagebiel wrote 8 months ago: I was surprised to learn that Baskin-Robbins has been in business for more than 60 years. The ice-cr … more →
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