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	<title>b2b-marketing-communications &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://en.wordpress.com/tag/b2b-marketing-communications/</link>
	<description>Feed of posts on WordPress.com tagged "b2b-marketing-communications"</description>
	<pubDate>Thu, 24 Dec 2009 22:58:15 +0000</pubDate>

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<item>
<title><![CDATA[FUD in B2B Marketing Communications]]></title>
<link>http://headlinesfromfloyd.com/2009/11/04/fud-in-b2b-marketing-communications/</link>
<pubDate>Wed, 04 Nov 2009 16:26:30 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2009/11/04/fud-in-b2b-marketing-communications/</guid>
<description><![CDATA[I was reminded of my old friend, FUD, this past summer on a direct-mail project. FUD stands for Fear]]></description>
<content:encoded><![CDATA[I was reminded of my old friend, FUD, this past summer on a direct-mail project. FUD stands for Fear]]></content:encoded>
</item>
<item>
<title><![CDATA[The Dark Side of So-Called Customer Relationships]]></title>
<link>http://headlinesfromfloyd.com/2009/02/04/the-dark-side-of-so-called-customer-relationships/</link>
<pubDate>Wed, 04 Feb 2009 19:44:09 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2009/02/04/the-dark-side-of-so-called-customer-relationships/</guid>
<description><![CDATA[Jonathan Kranz is the principal of Kranz Communications and author of Writing Copy for Dummies (reco]]></description>
<content:encoded><![CDATA[Jonathan Kranz is the principal of Kranz Communications and author of Writing Copy for Dummies (reco]]></content:encoded>
</item>
<item>
<title><![CDATA[4 Tips for Creating Email Subject Lines That Get Opened]]></title>
<link>http://headlinesfromfloyd.com/2009/01/15/4-tips-for-creating-email-subject-lines-that-get-opened/</link>
<pubDate>Thu, 15 Jan 2009 22:42:53 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2009/01/15/4-tips-for-creating-email-subject-lines-that-get-opened/</guid>
<description><![CDATA[Direct marketing agency Epsilon has released a new white paper on “creating subject lines that pack ]]></description>
<content:encoded><![CDATA[Direct marketing agency Epsilon has released a new white paper on “creating subject lines that pack ]]></content:encoded>
</item>
<item>
<title><![CDATA[Sneaky Big Marketing]]></title>
<link>http://headlinesfromfloyd.com/2009/01/14/sneaky-big-marketing/</link>
<pubDate>Wed, 14 Jan 2009 23:34:51 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2009/01/14/sneaky-big-marketing/</guid>
<description><![CDATA[The choices in marketing communications are overwhelming. What audiences do you need to reach? With ]]></description>
<content:encoded><![CDATA[The choices in marketing communications are overwhelming. What audiences do you need to reach? With ]]></content:encoded>
</item>
<item>
<title><![CDATA[FedEx Spots Focus on Small Business Issues]]></title>
<link>http://headlinesfromfloyd.com/2009/01/02/fedex-spots-focus-on-small-business-issues/</link>
<pubDate>Fri, 02 Jan 2009 21:51:31 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2009/01/02/fedex-spots-focus-on-small-business-issues/</guid>
<description><![CDATA[“Dad, football games have the best commercials.” My daughter isn’t a big football fan, but she knows]]></description>
<content:encoded><![CDATA[“Dad, football games have the best commercials.” My daughter isn’t a big football fan, but she knows]]></content:encoded>
</item>
<item>
<title><![CDATA[Avoid Panic Marketing]]></title>
<link>http://headlinesfromfloyd.com/2008/12/31/avoid-panic-marketing/</link>
<pubDate>Wed, 31 Dec 2008 20:36:31 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/12/31/avoid-panic-marketing/</guid>
<description><![CDATA[“Panic marketing&#8221; is a term I read in The 10 Commandments of B-to-B Direct Marketing, a white ]]></description>
<content:encoded><![CDATA[“Panic marketing&#8221; is a term I read in The 10 Commandments of B-to-B Direct Marketing, a white ]]></content:encoded>
</item>
<item>
<title><![CDATA[20 Good Information Sources]]></title>
<link>http://headlinesfromfloyd.com/2008/12/22/20-good-information-sources/</link>
<pubDate>Mon, 22 Dec 2008 19:50:49 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/12/22/20-good-information-sources/</guid>
<description><![CDATA[Creating an effective marketing piece is impossible without good information and input. Following ar]]></description>
<content:encoded><![CDATA[Creating an effective marketing piece is impossible without good information and input. Following ar]]></content:encoded>
</item>
<item>
<title><![CDATA[Think One]]></title>
<link>http://headlinesfromfloyd.com/2008/12/08/think-one/</link>
<pubDate>Mon, 08 Dec 2008 16:22:13 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/12/08/think-one/</guid>
<description><![CDATA[&#8220;Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.&#8221; -]]></description>
<content:encoded><![CDATA[&#8220;Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.&#8221; -]]></content:encoded>
</item>
<item>
<title><![CDATA[The Joy of White Space]]></title>
<link>http://headlinesfromfloyd.com/2008/12/04/the-joy-of-white-space/</link>
<pubDate>Thu, 04 Dec 2008 21:42:08 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/12/04/the-joy-of-white-space/</guid>
<description><![CDATA[While leafing through an issue of BtoB, I once found a Chasers column entitled, &#8220;Give me some ]]></description>
<content:encoded><![CDATA[While leafing through an issue of BtoB, I once found a Chasers column entitled, &#8220;Give me some ]]></content:encoded>
</item>
<item>
<title><![CDATA[Avoid One-Size-Fits-All Messaging]]></title>
<link>http://headlinesfromfloyd.com/2008/12/01/avoid-one-size-fits-all-messaging/</link>
<pubDate>Mon, 01 Dec 2008 18:35:54 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/12/01/avoid-one-size-fits-all-messaging/</guid>
<description><![CDATA[“All-purpose ads serve all purposes poorly,” columnist Bob Donath once wrote in Marketing News. The ]]></description>
<content:encoded><![CDATA[“All-purpose ads serve all purposes poorly,” columnist Bob Donath once wrote in Marketing News. The ]]></content:encoded>
</item>
<item>
<title><![CDATA[Too Many Ideas Syndrome]]></title>
<link>http://headlinesfromfloyd.com/2008/11/24/too-many-ideas-syndrome/</link>
<pubDate>Mon, 24 Nov 2008 19:50:03 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/11/24/too-many-ideas-syndrome/</guid>
<description><![CDATA[I read about Too Many Ideas Syndrome (TMIS) in a special creativity issue of Writer&#8217;s Digest. ]]></description>
<content:encoded><![CDATA[I read about Too Many Ideas Syndrome (TMIS) in a special creativity issue of Writer&#8217;s Digest. ]]></content:encoded>
</item>
<item>
<title><![CDATA[The Soul of Advertising]]></title>
<link>http://headlinesfromfloyd.com/2008/11/20/the-soul-of-advertising/</link>
<pubDate>Thu, 20 Nov 2008 20:25:00 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/11/20/the-soul-of-advertising/</guid>
<description><![CDATA[“Whatever is common is despised. Advertisements are now so numerous that they are very negligently p]]></description>
<content:encoded><![CDATA[“Whatever is common is despised. Advertisements are now so numerous that they are very negligently p]]></content:encoded>
</item>
<item>
<title><![CDATA[Pump Up Your Marketing Communications]]></title>
<link>http://headlinesfromfloyd.com/2008/11/12/pump-up-your-marketing-communications/</link>
<pubDate>Wed, 12 Nov 2008 19:24:52 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/11/12/pump-up-your-marketing-communications/</guid>
<description><![CDATA[Imagine a fitness guru who designed a workout program for you that requires just one repetition per ]]></description>
<content:encoded><![CDATA[Imagine a fitness guru who designed a workout program for you that requires just one repetition per ]]></content:encoded>
</item>
<item>
<title><![CDATA[10 Tips for Good Creative in Bad Times]]></title>
<link>http://headlinesfromfloyd.com/2008/11/11/10-tips-for-good-creative-in-bad-times/</link>
<pubDate>Tue, 11 Nov 2008 20:22:15 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/11/11/10-tips-for-good-creative-in-bad-times/</guid>
<description><![CDATA[Jim Castanzo of Godfrey&#8217;s B2B Insights Blog offered 10 solid tips for producing effective crea]]></description>
<content:encoded><![CDATA[Jim Castanzo of Godfrey&#8217;s B2B Insights Blog offered 10 solid tips for producing effective crea]]></content:encoded>
</item>
<item>
<title><![CDATA[It's the Offer, Stupid]]></title>
<link>http://headlinesfromfloyd.com/2008/11/03/its-the-offer-stupid/</link>
<pubDate>Mon, 03 Nov 2008 19:26:17 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/11/03/its-the-offer-stupid/</guid>
<description><![CDATA[Sell the offer. Sell the offer. Sell the offer. I am reminded of this on direct mail and other proje]]></description>
<content:encoded><![CDATA[Sell the offer. Sell the offer. Sell the offer. I am reminded of this on direct mail and other proje]]></content:encoded>
</item>
<item>
<title><![CDATA[Direct Mail, Made in China?]]></title>
<link>http://headlinesfromfloyd.com/2008/10/31/direct-mail-made-in-china/</link>
<pubDate>Fri, 31 Oct 2008 16:24:30 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/31/direct-mail-made-in-china/</guid>
<description><![CDATA[I saw this daily news alert at btobonline.com: The Direct Marketing Association is linking up with t]]></description>
<content:encoded><![CDATA[I saw this daily news alert at btobonline.com: The Direct Marketing Association is linking up with t]]></content:encoded>
</item>
<item>
<title><![CDATA[Talk to Sales, Write Winning Copy]]></title>
<link>http://headlinesfromfloyd.com/2008/10/30/talk-to-sales-write-winning-copy/</link>
<pubDate>Thu, 30 Oct 2008 15:48:29 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/30/talk-to-sales-write-winning-copy/</guid>
<description><![CDATA[I once read that famed direct marketer Dan Kennedy used a simple strategy for writing a new sales le]]></description>
<content:encoded><![CDATA[I once read that famed direct marketer Dan Kennedy used a simple strategy for writing a new sales le]]></content:encoded>
</item>
<item>
<title><![CDATA['Talk Human']]></title>
<link>http://headlinesfromfloyd.com/2008/10/27/talk-human/</link>
<pubDate>Mon, 27 Oct 2008 15:13:30 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/27/talk-human/</guid>
<description><![CDATA[About two years ago B2B ad agency Eric Mower and Associates (EMA) launched a smart trade ad campaign]]></description>
<content:encoded><![CDATA[About two years ago B2B ad agency Eric Mower and Associates (EMA) launched a smart trade ad campaign]]></content:encoded>
</item>
<item>
<title><![CDATA['Use Their Language']]></title>
<link>http://headlinesfromfloyd.com/2008/10/15/use-their-language/</link>
<pubDate>Wed, 15 Oct 2008 18:32:55 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/15/use-their-language/</guid>
<description><![CDATA[“If you&#8217;re trying to persuade people to do something, or buy something, it seems to me you sho]]></description>
<content:encoded><![CDATA[“If you&#8217;re trying to persuade people to do something, or buy something, it seems to me you sho]]></content:encoded>
</item>
<item>
<title><![CDATA[The Pink Spoon]]></title>
<link>http://headlinesfromfloyd.com/2008/10/13/the-pink-spoon/</link>
<pubDate>Mon, 13 Oct 2008 16:03:58 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/13/the-pink-spoon/</guid>
<description><![CDATA[I was surprised to learn that Baskin-Robbins has been in business for more than 60 years. The ice-cr]]></description>
<content:encoded><![CDATA[I was surprised to learn that Baskin-Robbins has been in business for more than 60 years. The ice-cr]]></content:encoded>
</item>
<item>
<title><![CDATA[10 Ways to Build Your Marketing Cred]]></title>
<link>http://headlinesfromfloyd.com/2008/10/08/10-ways-to-build-your-marketing-cred/</link>
<pubDate>Wed, 08 Oct 2008 15:39:59 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/08/10-ways-to-build-your-marketing-cred/</guid>
<description><![CDATA[As we enter an economic slowdown, credibility and trust are even more critical to the success of mar]]></description>
<content:encoded><![CDATA[As we enter an economic slowdown, credibility and trust are even more critical to the success of mar]]></content:encoded>
</item>
<item>
<title><![CDATA[Fear Sells]]></title>
<link>http://headlinesfromfloyd.com/2008/10/06/fear-sells/</link>
<pubDate>Mon, 06 Oct 2008 19:21:58 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/06/fear-sells/</guid>
<description><![CDATA[Nothing motivates behavior – including buying behavior, whether B2C or B2B – quite like fear. Being ]]></description>
<content:encoded><![CDATA[Nothing motivates behavior – including buying behavior, whether B2C or B2B – quite like fear. Being ]]></content:encoded>
</item>
<item>
<title><![CDATA[In B2B, Shamelessly Market the Fulfillment]]></title>
<link>http://headlinesfromfloyd.com/2008/10/01/in-b2b-shamelessly-market-the-fulfillment/</link>
<pubDate>Wed, 01 Oct 2008 16:52:35 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/10/01/in-b2b-shamelessly-market-the-fulfillment/</guid>
<description><![CDATA[To market B2B products or services that are high ticket, complex, or simply take several steps to se]]></description>
<content:encoded><![CDATA[To market B2B products or services that are high ticket, complex, or simply take several steps to se]]></content:encoded>
</item>
<item>
<title><![CDATA[Be Provocative]]></title>
<link>http://headlinesfromfloyd.com/2008/09/23/be-provocative/</link>
<pubDate>Tue, 23 Sep 2008 16:57:05 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/09/23/be-provocative/</guid>
<description><![CDATA[Be provocative and cut through the massive clutter and “me too” marketing. Get people thinking, feel]]></description>
<content:encoded><![CDATA[Be provocative and cut through the massive clutter and “me too” marketing. Get people thinking, feel]]></content:encoded>
</item>
<item>
<title><![CDATA[Just Say No to Business Jargon]]></title>
<link>http://headlinesfromfloyd.com/2008/09/02/just-say-no-to-business-jargon/</link>
<pubDate>Tue, 02 Sep 2008 16:08:29 +0000</pubDate>
<dc:creator>Neil Sagebiel</dc:creator>
<guid>http://headlinesfromfloyd.com/2008/09/02/just-say-no-to-business-jargon/</guid>
<description><![CDATA[If you’re a copywriter or marketing communications pro, then you know it’s a no-no to use business j]]></description>
<content:encoded><![CDATA[If you’re a copywriter or marketing communications pro, then you know it’s a no-no to use business j]]></content:encoded>
</item>

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