Tags » B2b Marketing Strategy

Top Trends for B2B Marketing

Here’s what I believe will be the top trends affecting B2B marketers in the upcoming years:

  1. Consolidation of Disparate Marketing Solutions

    If you haven’t noticed, big software vendors like IBM, Adobe, Oracle and Saleforce.com are buying smaller, point-solution marketing vendors with the goal of a consolidate marketing solution.

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Buying Cycle

GES at International Confex 2014 – Supplier turns Exhibitor

International Confex at Olympia London is an annual gathering that brings the entire event industry together under one roof, essentially turning the industry on its head for two days a year. 1,647 more words


Marketing B2B Mobile Apps

Given that virtually everyone is using apps on their mobile devices today, I’m shocked at how few B2B firms have figured out how to use apps to support the buying cycle, particularly for existing customers. 456 more words

Buying Cycle

How LinkedIn Works for B2B Day and Night - Part 2

B2B marketing can be very effective when businesses understand how different parts of the LinkedIn website work. If you are trying to start a successful B2B marketing plan on LinkedIn, you also need to see how each aspect of the website is used in the day time and at night. 356 more words

Social Media

Come Fly With Me

By Pia Froese

A recent brainstorm with some of my colleagues got me thinking about creativity, and more specifically the creative process. Here at ABI, particularly when we are putting together a proposal for a new client or developing a campaign for existing clients, we’ll get a team together to generate initial ideas and begin to build a strategy that meets their needs – the final result or idea we present may be very different to the concepts or thoughts we come up with in that first discussion, but I firmly believe that you would never have one without the other. 510 more words

How LinkedIn Works for B2B Day and Night - Part 1

LinkedIn is the premier social media platform when it comes to social networking for business. Recently it is becoming more known for its B2B potential by increasing lead generation and qualification. 260 more words

Social Media

Back to Basics

By John Kulp

A couple of recent projects have got me thinking about the process of creating marketing collateral. Often, when producing sales and marketing material, companies can get so caught up in the detail that they lose sight of the fundamental aim of their marketing, missing out on valuable sales leads as a result. 453 more words

B2B Public Relations