Tags » B2b Marketing Strategy

Experiential Marketing Is More Than Just Another Buzzword

For this blog post I hand over to our SVP of Marketing here at GES, Gina McDuffie, to talk about the potential impact experiential marketing can have on a brand: 664 more words

Live Events

The exhibition industry: One for all and all for one

For this blog post I’m going to hand over to our Managing Director, Andy Gibb, to talk about how if the events industry can work together we can all achieve bigger and better things. 299 more words

Live Events

Notice me vs. I see you

I have to be careful not to show my age here, but when I first studied marketing I spent many hours reading about the 4 P’s (Product, Price, Place and Promotion). 407 more words

Marketing