Tags » B2B Marketing

Human or machine? What First Direct can teach Lloyds

I am mid-way through refurbishing my home and paying lots of bills for all the services and materials I need. For this I rely on two banks to help me, First Direct and Lloyds. 441 more words


7 Content Marketing Best Practices for Accounting firms

We all know Accounting is a serious business. Chartered accounting firms can make a huge impact in anyone’s business not just by managing their books efficiently but also by offering brilliant tax & finance related advice to the business owners & decision makers. 724 more words

Digital Marketing

More about engagement

Last week I had a bit of a rant about the buzzword of the moment, ‘content marketing’, which I believe distracts us from our real purpose as marketers. 484 more words

B2B Marketing

Company Culture: Marketing Mailing Lists of Companies With Non-UK Parent Company

For 30 years the UK Government has pursued a policy of attracting inward investment. From the Nissan factory in Sunderland to the new owners of Land Rover (Indian car maker Tata Motors) and owners of Ribena and Lucozade (Japanese Suntory), overseas companies have invested heavily in UK manufacturing. 315 more words

Mailing Lists

There Are No Emergencies in Marketing

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank.  There are a lot of urgent things in social media. 723 more words

B2B Marketing

Technology aids behavioural change in monitoring and reducing energy usage (B2B Marketing Article)

Technology, love it or loathe it its here to stay and progressing rapidly. It has altered the way in which every aspect of life is carried out. 464 more words