Tags » B2B Marketing

Smart phones create dumb exhibitors ...

I attended a small marketing industry trade show in Sydney today. The exhibition stands were mostly back walls with flat screens and people sitting on stools or lounge chairs. 373 more words


Benefits Of B2B Marketplace

B2B is business-to-business operation wherein a company sells all its goods and services to other companies. Thus, B2B is a term which records market transactions between different companies. 370 more words

Business Growth

Turning off in an always-on world

I have just one more week in the office before I take 3 weeks holiday during the month of August. And I’ve really been wrestling with how much social media activity I should engage in during my holidays, or if I should do any at all. 356 more words

B2B Marketing

Are Your Prospects In Trouble?

Are Your Prospects In Trouble?

While it’s natural to think that everyone needs what we sell, a prospect’s reaction to your offerings is largely determined by two factors: 278 more words

Does Your B2b Company Pass the Key Message Test?

Dear B2B CEO,

I have a challenge for you. Take out a blank piece of paper and a pen. Are you ready? Now write your company’s key message. 309 more words


Should Brands Abandon Facebook?

My answer to this rhetorical question is yes – unless you are willing to rethink your Facebook strategy and spend money to sponsor your company page posts. 619 more words

Your Customers Want to Talk to You

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. 827 more words

B2B Marketing