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	<title>b2c-social-media &amp;laquo; WordPress.com Tag Feed</title>
	<link>http://en.wordpress.com/tag/b2c-social-media/</link>
	<description>Feed of posts on WordPress.com tagged "b2c-social-media"</description>
	<pubDate>Sat, 18 May 2013 13:23:42 +0000</pubDate>

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<item>
<title><![CDATA[Social Media Increasingly Important for Customer Service ]]></title>
<link>http://socialmediapaige.wordpress.com/2012/01/31/social-media-increasingly-important-for-customer-service/</link>
<pubDate>Tue, 31 Jan 2012 17:57:39 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2012/01/31/social-media-increasingly-important-for-customer-service/</guid>
<description><![CDATA[Although social platforms are still a long way from replacing traditional call centers, a new study]]></description>
<content:encoded><![CDATA[Although social platforms are still a long way from replacing traditional call centers, a new study]]></content:encoded>
</item>
<item>
<title><![CDATA[Teens and Social Media: Coming of Age Together]]></title>
<link>http://socialmediapaige.wordpress.com/2012/01/26/teens-and-social-media-coming-of-age-together/</link>
<pubDate>Thu, 26 Jan 2012 22:04:18 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2012/01/26/teens-and-social-media-coming-of-age-together/</guid>
<description><![CDATA[Today’s adolescents can neither recall nor relate to a pre-internet world, much less a world devoid]]></description>
<content:encoded><![CDATA[Today’s adolescents can neither recall nor relate to a pre-internet world, much less a world devoid]]></content:encoded>
</item>
<item>
<title><![CDATA[Is It Easier to Lie By Text Than By Video?]]></title>
<link>http://socialmediapaige.wordpress.com/2012/01/12/is-it-easier-to-lie-by-text-than-by-video/</link>
<pubDate>Thu, 12 Jan 2012 16:56:34 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2012/01/12/is-it-easier-to-lie-by-text-than-by-video/</guid>
<description><![CDATA[Here’s a question for you: Let’s say you wanted to take a sick day from work, but you’re not really]]></description>
<content:encoded><![CDATA[Here’s a question for you: Let’s say you wanted to take a sick day from work, but you’re not really]]></content:encoded>
</item>
<item>
<title><![CDATA[Forrester: Social Media Use in US and EU Maturing, More Passive Than Emerging Markets]]></title>
<link>http://socialmediapaige.wordpress.com/2012/01/05/forrester-social-media-use-in-us-and-eu-maturing-more-passive-than-emerging-markets/</link>
<pubDate>Thu, 05 Jan 2012 17:31:10 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2012/01/05/forrester-social-media-use-in-us-and-eu-maturing-more-passive-than-emerging-markets/</guid>
<description><![CDATA[Over the past six years, Forrester has used its Social Technographics® global classification system]]></description>
<content:encoded><![CDATA[Over the past six years, Forrester has used its Social Technographics® global classification system]]></content:encoded>
</item>
<item>
<title><![CDATA[The Top Five Countries to Target When Advertising on Facebook]]></title>
<link>http://socialmediapaige.wordpress.com/2012/01/03/the-top-five-countries-to-target-when-advertising-on-facebook/</link>
<pubDate>Tue, 03 Jan 2012 22:41:24 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2012/01/03/the-top-five-countries-to-target-when-advertising-on-facebook/</guid>
<description><![CDATA[Social media platforms offer a wide range of targeting opportunities, but marketers remain uncertain]]></description>
<content:encoded><![CDATA[Social media platforms offer a wide range of targeting opportunities, but marketers remain uncertain]]></content:encoded>
</item>
<item>
<title><![CDATA[Social Login Gaining Traction Among Online Consumers]]></title>
<link>http://socialmediapaige.wordpress.com/2011/12/27/social-login-gaining-traction-among-online-consumers/</link>
<pubDate>Tue, 27 Dec 2011 22:49:46 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/12/27/social-login-gaining-traction-among-online-consumers/</guid>
<description><![CDATA[Even though social media networks continue to gain in popularity and reach, marketers remain confoun]]></description>
<content:encoded><![CDATA[Even though social media networks continue to gain in popularity and reach, marketers remain confoun]]></content:encoded>
</item>
<item>
<title><![CDATA[Will Social Media Marketing Go Mainstream in 2012?]]></title>
<link>http://socialmediapaige.wordpress.com/2011/12/22/will-social-media-marketing-go-mainstream-in-2012/</link>
<pubDate>Thu, 22 Dec 2011 22:50:52 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/12/22/will-social-media-marketing-go-mainstream-in-2012/</guid>
<description><![CDATA[Despite the proliferation of studies on the topic—or, perhaps, because of it?—social media professio]]></description>
<content:encoded><![CDATA[Despite the proliferation of studies on the topic—or, perhaps, because of it?—social media professio]]></content:encoded>
</item>
<item>
<title><![CDATA[Compliance, Governance Not Keeping Pace with Social Media Growth]]></title>
<link>http://socialmediapaige.wordpress.com/2011/12/20/compliance-governance-law-not-keeping-pace-with-social-media-growth/</link>
<pubDate>Tue, 20 Dec 2011 20:28:01 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/12/20/compliance-governance-law-not-keeping-pace-with-social-media-growth/</guid>
<description><![CDATA[The legal system always has struggled to keep pace with technology.  Traffic laws followed the inven]]></description>
<content:encoded><![CDATA[The legal system always has struggled to keep pace with technology.  Traffic laws followed the inven]]></content:encoded>
</item>
<item>
<title><![CDATA[(More) Internet Users Just Want to Have Fun]]></title>
<link>http://socialmediapaige.wordpress.com/2011/12/13/more-internet-users-just-want-to-have-fun/</link>
<pubDate>Tue, 13 Dec 2011 16:20:53 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/12/13/more-internet-users-just-want-to-have-fun/</guid>
<description><![CDATA[A decade ago, when researchers asked internet users over age 18 if they ever went online just for fu]]></description>
<content:encoded><![CDATA[A decade ago, when researchers asked internet users over age 18 if they ever went online just for fu]]></content:encoded>
</item>
<item>
<title><![CDATA[Study: Women Are Best at Being Social on Social Media]]></title>
<link>http://socialmediapaige.wordpress.com/2011/12/08/study-women-are-best-at-being-social-on-social-media/</link>
<pubDate>Thu, 08 Dec 2011 16:10:06 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/12/08/study-women-are-best-at-being-social-on-social-media/</guid>
<description><![CDATA[New research has verified what many know anecdotally to be true: There is difference in how women an]]></description>
<content:encoded><![CDATA[New research has verified what many know anecdotally to be true: There is difference in how women an]]></content:encoded>
</item>
<item>
<title><![CDATA[Mobile Social Media Use Increasing in Europe, Most Engage with Brands]]></title>
<link>http://socialmediapaige.wordpress.com/2011/11/29/mobile-social-media-use-increasing-in-europe-most-engage-with-brands/</link>
<pubDate>Tue, 29 Nov 2011 15:54:49 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/11/29/mobile-social-media-use-increasing-in-europe-most-engage-with-brands/</guid>
<description><![CDATA[Consumers want to access social networking sites while they’re on-the-go. Researchers at comScore, I]]></description>
<content:encoded><![CDATA[Consumers want to access social networking sites while they’re on-the-go. Researchers at comScore, I]]></content:encoded>
</item>
<item>
<title><![CDATA[Social Media Key Driver for Black Friday and Holiday Buying ]]></title>
<link>http://socialmediapaige.wordpress.com/2011/11/22/social-media-key-driver-for-black-friday-and-holiday-buying/</link>
<pubDate>Tue, 22 Nov 2011 16:06:07 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/11/22/social-media-key-driver-for-black-friday-and-holiday-buying/</guid>
<description><![CDATA[Merchants may have good reason to feel jolly this holiday season. A preliminary Black Friday shoppin]]></description>
<content:encoded><![CDATA[Merchants may have good reason to feel jolly this holiday season. A preliminary Black Friday shoppin]]></content:encoded>
</item>
<item>
<title><![CDATA[How Do Top Retailers Use Facebook?]]></title>
<link>http://socialmediapaige.wordpress.com/2011/11/15/how-do-top-retailers-use-facebook/</link>
<pubDate>Tue, 15 Nov 2011 17:42:54 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/11/15/how-do-top-retailers-use-facebook/</guid>
<description><![CDATA[Analysts predict shopping on the social web will become a $10B industry by 2015, and so it’s no surp]]></description>
<content:encoded><![CDATA[Analysts predict shopping on the social web will become a $10B industry by 2015, and so it’s no surp]]></content:encoded>
</item>
<item>
<title><![CDATA[Most Business Owners Believe Social Media Drives Sales Growth   ]]></title>
<link>http://socialmediapaige.wordpress.com/2011/11/03/most-business-owners-believe-social-media-drives-sales-growth/</link>
<pubDate>Thu, 03 Nov 2011 15:24:01 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/11/03/most-business-owners-believe-social-media-drives-sales-growth/</guid>
<description><![CDATA[Independent business owners are beginning to recognize social media’s potential to drive revenue. Ne]]></description>
<content:encoded><![CDATA[Independent business owners are beginning to recognize social media’s potential to drive revenue. Ne]]></content:encoded>
</item>
<item>
<title><![CDATA[Social Media Use Doubles Among Top Asian Companies]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/27/social-media-use-doubles-among-top-asian-companies/</link>
<pubDate>Thu, 27 Oct 2011 13:00:49 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/27/social-media-use-doubles-among-top-asian-companies/</guid>
<description><![CDATA[Social media use among Asian multinationals has more than doubled over the past year. Results from B]]></description>
<content:encoded><![CDATA[Social media use among Asian multinationals has more than doubled over the past year. Results from B]]></content:encoded>
</item>
<item>
<title><![CDATA[Integrated Social Media Exposure Directly Linked to Increases in Sales ]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/25/integrated-social-media-exposure-directly-linked-to-increases-in-sales-1084/</link>
<pubDate>Tue, 25 Oct 2011 19:40:54 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/25/integrated-social-media-exposure-directly-linked-to-increases-in-sales-1084/</guid>
<description><![CDATA[The marketing industry is undergoing a revolution, and marketers now face a variety of challenges as]]></description>
<content:encoded><![CDATA[The marketing industry is undergoing a revolution, and marketers now face a variety of challenges as]]></content:encoded>
</item>
<item>
<title><![CDATA[Companies Continue to Ignore Customer Complaints on Social Media Sites]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/18/companies-continue-to-ignore-customer-complaints-on-social-media-sites/</link>
<pubDate>Tue, 18 Oct 2011 21:17:57 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/18/companies-continue-to-ignore-customer-complaints-on-social-media-sites/</guid>
<description><![CDATA[Research has shown that if retailers listen and proactively respond to complaints on social media si]]></description>
<content:encoded><![CDATA[Research has shown that if retailers listen and proactively respond to complaints on social media si]]></content:encoded>
</item>
<item>
<title><![CDATA[Survey: SMBs Using Social Media to Market to Customers, Most Use Facebook]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/13/survey-smbs-using-social-media-to-market-to-new-customers-most-use-facebook/</link>
<pubDate>Thu, 13 Oct 2011 15:40:32 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/13/survey-smbs-using-social-media-to-market-to-new-customers-most-use-facebook/</guid>
<description><![CDATA[Social media opens the door for marketers to connect with customers in new ways, and these days, Fac]]></description>
<content:encoded><![CDATA[Social media opens the door for marketers to connect with customers in new ways, and these days, Fac]]></content:encoded>
</item>
<item>
<title><![CDATA[Consumers Turning to Social Media for Info Before Buying Cars]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/11/consumers-turning-to-social-media-for-info-before-buying-cars/</link>
<pubDate>Tue, 11 Oct 2011 17:02:48 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/11/consumers-turning-to-social-media-for-info-before-buying-cars/</guid>
<description><![CDATA[Most people apply a fair amount of rigor to car shopping. A car is a big ticket item, and it makes s]]></description>
<content:encoded><![CDATA[Most people apply a fair amount of rigor to car shopping. A car is a big ticket item, and it makes s]]></content:encoded>
</item>
<item>
<title><![CDATA[Study: Consumers Spend At Least One Hour Per Week on Facebook]]></title>
<link>http://socialmediapaige.wordpress.com/2011/10/04/study-consumers-spend-at-least-one-hour-per-week-on-facebook/</link>
<pubDate>Tue, 04 Oct 2011 15:23:15 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/10/04/study-consumers-spend-at-least-one-hour-per-week-on-facebook/</guid>
<description><![CDATA[Social media offers marketers tremendous opportunities to reach new consumers and build relationship]]></description>
<content:encoded><![CDATA[Social media offers marketers tremendous opportunities to reach new consumers and build relationship]]></content:encoded>
</item>
<item>
<title><![CDATA[Study: Consumers in Baltimore and Washington, DC Use Social Media for Deals]]></title>
<link>http://socialmediapaige.wordpress.com/2011/09/29/study-consumers-in-baltimore-and-washington-dc-use-social-media-for-deals/</link>
<pubDate>Thu, 29 Sep 2011 14:29:27 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/09/29/study-consumers-in-baltimore-and-washington-dc-use-social-media-for-deals/</guid>
<description><![CDATA[Social media is having a growing impact on consumer purchasing decisions. A study of 836 households]]></description>
<content:encoded><![CDATA[Social media is having a growing impact on consumer purchasing decisions. A study of 836 households]]></content:encoded>
</item>
<item>
<title><![CDATA[Consumers Follow Brands on Social Media Because They Expect Extra Promotions]]></title>
<link>http://socialmediapaige.wordpress.com/2011/09/27/consumers-follow-brands-on-social-media-because-they-expect-extra-promotions/</link>
<pubDate>Tue, 27 Sep 2011 17:43:57 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/09/27/consumers-follow-brands-on-social-media-because-they-expect-extra-promotions/</guid>
<description><![CDATA[Facebook is the most popular social media site among US adults, but how, exactly are consumers using]]></description>
<content:encoded><![CDATA[Facebook is the most popular social media site among US adults, but how, exactly are consumers using]]></content:encoded>
</item>
<item>
<title><![CDATA[Latest CMO Survey Finds Social Media Spending is On the Rise]]></title>
<link>http://socialmediapaige.wordpress.com/2011/09/22/latest-cmo-survey-finds-social-media-spending-is-on-the-rise/</link>
<pubDate>Thu, 22 Sep 2011 13:59:19 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/09/22/latest-cmo-survey-finds-social-media-spending-is-on-the-rise/</guid>
<description><![CDATA[In recent posts, I’ve explored how social media is becoming increasingly important to IT decision ma]]></description>
<content:encoded><![CDATA[In recent posts, I’ve explored how social media is becoming increasingly important to IT decision ma]]></content:encoded>
</item>
<item>
<title><![CDATA[Is Social Media Growing Up?]]></title>
<link>http://socialmediapaige.wordpress.com/2011/09/15/is-social-media-growing-up/</link>
<pubDate>Thu, 15 Sep 2011 14:25:31 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/09/15/is-social-media-growing-up/</guid>
<description><![CDATA[Social media platforms are maturing, and marketers need to stay on their toes. A new study from Gart]]></description>
<content:encoded><![CDATA[Social media platforms are maturing, and marketers need to stay on their toes. A new study from Gart]]></content:encoded>
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<item>
<title><![CDATA[Study: Larger Networks Don’t Necessarily Equate With More Social Media Influence]]></title>
<link>http://socialmediapaige.wordpress.com/2011/09/13/study-larger-networks-don%e2%80%99t-necessarily-equate-with-more-social-media-influence/</link>
<pubDate>Tue, 13 Sep 2011 16:33:53 +0000</pubDate>
<dc:creator>Paige</dc:creator>
<guid>http://socialmediapaige.wordpress.com/2011/09/13/study-larger-networks-don%e2%80%99t-necessarily-equate-with-more-social-media-influence/</guid>
<description><![CDATA[At first glance, it may seem obvious that marketers should target social media users who boast large]]></description>
<content:encoded><![CDATA[At first glance, it may seem obvious that marketers should target social media users who boast large]]></content:encoded>
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