Blogs about: Bad Data Bad Decisions
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The Art/Science of Tracking
Ad Age is reporting that the average lifespan of a CMO is 26 months, reading on, Ad Age attributes the shortening lifespan to reporting metrics. They begin to insinnuate that the art of advertising is… more →
21st Century Marketing
The Art/Science of Tracking
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Chad wrote 2 years ago: Ad Age is reporting that the average lifespan of a CMO is 26 months, reading on, Ad Age attributes t … more →
What is the value of the CPM?
Chad wrote 2 years ago: Today I read an article about CPM on the mobile phone industry at Ad Age. If you don’t know wh … more →
Week in Review
Chad wrote 2 years ago: Wow, what a week! All sorts of news: Claire Atkinson of AdvertisingAge reports that AC Nielsen is en … more →
Upfront Season
Chad wrote 2 years ago: We are in the final weeks of what could be called the 9th Upfront Season. How broken is this system, … more →
Calling all CMO's
Chad wrote 2 years ago: The CMO Council just released a new report which is making waves in the ad world. “When you ta … more →
This Doesn't Have to Happen...as frequently.
Chad wrote 2 years ago: The Wall St. Journal Reports - So this month’s decision by Nike, Wieden’s longtime star … more →
