Blogs about: Bank Marketing
Featured Blog
How to create WOM with interest rates
Most banks and credit unions strive to have competitive–if not superior–rates on products and services. The belief is that offering 2.50% APR on an auto loan leads to far more success than… more →
PSST! Word of Mouth Marketing for Banks and Credit Unions
Fetch Your Straying Accountholders!
wrote 2 weeks ago: Introducing SmartTrack – Your Very Own Market Watchdog When it comes to keeping an eye on your accou … more →
1st Bank Advertising Free Kindle HD
wrote 1 month ago: How interesting is this one? Not sure if I should be thinking it’s too good to be true but it … more →
Why Your Business Bankers Need to Optimize Their LinkedIn Profiles (how's that for a sexy title?)
wrote 2 months ago: I’ve been active on LinkedIn since sometime in 2008. When I received my first invite for their … more →
Walmart in the Mortgage Race?
wrote 5 months ago: I blogged here not too long ago about Walmart’s Bluebird. The response from one banker when I shared … more →
wrote 5 months ago: So what does this indicate for the banking sector? Are the exact same men and women who are getting … more →
More Power to the Consumer
wrote 6 months ago: Do you know how your customer base wants to interact with your bank? Yesterday I attended the Banker … more →
Mobile Can't Stand Alone
— 2 comments
wrote 6 months ago: Earlier this month I interviewed the team at Reliant Bank, for an article that will post Monday on B … more →
Bluebird of (Un)Happiness?
wrote 7 months ago: So, the big news last week: after years of attempts, Walmart finally got into the banking business. … more →
Think “Brand” New
wrote 7 months ago: Who are the great brand builders in banking? Really, I want to know. I’ve been asking that que … more →
2012 ABA Bank Marketing Conference Twitter List
— 2 comments
wrote 8 months ago: So the conference hashtag for the American Bankers Association Bank Marketing Conference is official … more →
Wanna Reach the Unbanked?
— 1 comment
wrote 8 months ago: Last week two very interesting items crossed my eye: this look at content marketing for financial se … more →
Half-Baked Marketing = Missed Opportunities
wrote 8 months ago: Late last week I came across a contest run by a (not local to me) community bank. “What a fantastic … more →
Community Banking PR Can't End with Free Gas
— 1 comment
wrote 9 months ago: Made me grin last Friday: this article from Chattanooga, TN, detailing a popular “free gas” effort s … more →
Everyone Likes Over-the-Top Customer Service…and Soup!
wrote 9 months ago: In the last two days I’ve encountered two stories that couldn’t be more different. The first was ab … more →
Standing Out via Mobile
wrote 9 months ago: I love seeing banks differentiate themselves via technology. Here’s a couple of recent developments … more →
CU Growth Tactics for Community Bankers
wrote 9 months ago: On July 30, SNL Financial released numbers showing that credit unions have enjoyed a growth in depos … more →
Making Fees Palatable
wrote 10 months ago: Years ago, my Dad went to the local car dealer ready to buy a pickup truck. He knew exactly what he … more →
Finding Social Media ROI is like Hunting a Unicorn
— 5 comments
wrote 1 year ago: I’ve been intentionally not posting on my blog for a good reason – O.K., that’s not entirely true bu … more →
Banks know why we hate them (or should). Here's one that responded.
— 3 comments
wrote 1 year ago: You wouldn’t think it’d be that hard to respond meaningfully to those myriad of little t … more →
