Tags » Banner Advertising

10 tips for creating successful online advertisements

What does it take to create a good online advertisement?  How do you successfully fill an empty space of say 300 x 250 pixels with engaging and informative content that culminates in a successful click-through to your landing page? 1,026 more words

Ecommerce

Punching the Monkey

I recently tried to explain what I do for a living to my 14-year-old son. I found myself telling him about ad tech.

“Basically, we make technology that helps marketers buy different kinds of banner ads,” I told him. 778 more words

Real Time Bidding (RTB)