Blogs about: Banner Blindness

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Do you click on banners?

Valentijn Destoop aka Quidante informed me about interesting research of Jakob Nielsen’s on his “Old and New findings for Banner Blindness“. Summary: Users rarely look at display adv… more →

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Avoid banner blindness

Paul Derham wrote 2 weeks ago: Why do the best books seem to be so original, fresh and compelling? Why are the highest ranking blog … more →

Tags: Influence, banner ad, culturally relevant communication

What If You Ran an Ad, and Nobody Saw It? — 61 comments

Alistair Croll wrote 9 months ago: Jacob Jakob Nielsen knows web users. The Nielsen/Norman Group, which he co-founded, has tested thous … more →

Tags: business,finance, CNN Search, media, NYT Internet, Web, Paid Search, Usability, advertising, Jakob Nielsen

Why buy the milk when you can get the site for free? — 8 comments

Melanie Seasons wrote 12 months ago: Do you think it’s fair to charge for services online? According to this editorial by Steven Hodson … more →

Tags: advertising, facebook, flickr, startups, Online Services, online apps

Banner ads don't work — 6 comments

Matt Hames wrote 1 year ago: From MediaPost: The study found that while an ad placed above the fold is visible to 100% of site vi … more →

Tags: Marketing, Interactive, Banner Ads, Media Post

Do you click on banners?

Johan de Keulenaer wrote 1 year ago: Valentijn Destoop aka Quidante informed me about interesting research of Jakob Nielsen’s on hi … more →

Tags: Digital Marketing, Research, Campaigns, Jakob Nielsen,


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