Peli para  NZ Book Council Produced de Colenso BBDO y animado por Andersen M Studio

Beyond the low-hanging fruit…

As we approach Thanksgiving, I’m compelled to say a little something about gratitude. After all, gratitude is the very definition of giving thanks. Many of us (myself included) often experience a lapse in gratitude. We get caught up in the business of work and the mostly silly dramas that govern our lives.

I once heard a parable that I’d like to paraphrase here:

Every day a group of men set out to forage in the savannah by their village. They ventured far in order to get to the forest and its abundance of resources. Half way existed a lone, large tree in which they took a break to rest and eat lunch. “A shame this tree,” one man said. “It has no fruit for eating.” The others agreed. “And its wood isn’t suitable for building either.”

The men failed to realize the great benefit the tree provided. In fact, the old tree was a refuge. Though dead and barren, it provided shelter from the noonday sun without which their journey would have been infinitely more treacherous. This critical benefit was lost on the men.

I recall a company meeting at my previous agency. We’d had a tough year. Morale was low. The employees were skeptical about their agency’s future. Many used the setting as a forum to voice their complaints: Management was inept, they cried. Our clients are bound to mediocrity. Woe is us!

During my turn to speak I told the story about the old tree. Though our agency was, in fact, beleaguered I wanted us to appreciate all that we had: jobs, community and a place to voice our grievances freely and without fear of reparations.

In some respects I was talking to myself. I shared many of my fellow’s misgivings but I wanted healing words. Not apathetic ones. We’d had plenty of those already. Change was needed. And change would come. But on that day I needed gratitude. I worked for one of the greatest advertising agencies in the world. It had been hobbled but it was still there. Despite our weakened position, so were we.

That first winter for the pilgrims was a brutal one. Many did not make it. Yet, a precious few did. With help from the Indians, they not only survived the second winter; they thrived. Despite their many hardships the frail community held a great feast. The rest is history.

Steff\’s Twitter

The Happy Soul Industry on Amazon

Die Promo für The New Zealand Book Council ist ein atemberaubender Stop-Motion-Clip. In knappen 2 Minuten werden Bücher im wahrsten Sinne des Wortes zum Leben erweckt. Einfach großartig!

Werbeagentur: Colenso BBDO
Animation: Andersen M Studio

via Nerdcore

Ancora non c’era finito, ma ce l’ha fatta!

Rolling Stones sceglie il Silvio Berlusconi per la sua campagna, lo mette in copertina e, parafrasando  il messaggio del nostro Primo Ministro, la elegge a Miglior Copertina degli ultimi 150 anni.
La creatività è di D’Adda, Lorenzini, Vigorelli, BBDO e anche questa è una di quelle campagne che parlano da sole!

So goooood!

Rock’on guys!

Sunglasses@night

Coochie, coochie, coochie, coo!

Cute article in the December issue of Vanity Fair, by Jim Windolf entitled Addicted to Cute. In it, the author discusses the “tsunami of cute” rolling over modern America. “We’re drowning in puppies and kittens and bunnies and cupcakes.”

Try living with three little girls, Jim.

But seriously (if serious is possible in a story like this), the author is on to something. Cuteness has become more than just the providence of young girls and their grandmothers. All one has to do is look at how many immensely popular websites are devoted to cuteness or what the keeper of YouCan’tMakeItUp called “bittersweet sadness and heart-splosioning adorablosity.” She’s talking about a collection of photos featuring small animals in casts. Kittens with leg braces!

Windolf’s essay opens with a discussion about a YouTube video called “Hahaha.” Perhaps you’ve seen it. It’s about a laughing baby. It has over 100 million views. Apparently YouTube officials showed it to Queen Elizabeth when she visited their headquarters in London. She said it was “lovely.” 100 million views? Queen Effen Elizabeth? It’s a laughing baby, folks.

Where all this gets interesting is where you least expect it. Take the phenomena of the Mini Cooper and the Smart Car. These adorable vehicles come off the assembly line smiling and America can’t get enough of them. Low gas milage? Sure. But it’s their unabashedly cute aesthetic that is driving sales.

And speaking of cars, Wildoff points to the GEICKO Gecko as a commercial manifestation of the cuteness pandemic. Over the years the popular spokes-creature has evolved from skanky reptile to adorable critter. His color has been warmed, his scales diminished and his eyes widened. Bigger eyes are a surefire marker of cuteness. Just ask the Japanese. Hello Kitty!

Finally, consider our President, Barak Obama. That smile. That gleam in his eye. All that hope! Could the guy be any cuter? Yes he could. By adding the perfect American family, right down to a dog named “Bo.” Let’s face it: the edgiest thing about our President is his skin color. Obama is the Commander in Chief of Cuteness.

So, what is up? Is cuteness backlash to the crippling financial crisis? Lord knows that’s been depressing. Is cute the antidote? Can puppies and cupcakes take our frazzled minds off staggering unemployment and underwater mortgages? Do laughing babies and big-eyed lizards placate the unemployed? Obama’s been in the Oval Office a full year. If nothing else, Cash for Clunkers was a cute idea. Public Health Care not so much.

Whether cuteness is spoiling our country or merely distracting it, we can hardly avoid its presence. Or can we? I recommend a good zombie movie. Try Dawn of the Dead, the original or remake. Of course zombies are my answer for everything.

follow Steff on Twitter

The Happy Soul Industry

“You said it not me.”

Recently, I came across a list of “annoying phrases we’d like to see gone.” Unfortunately, I can’t recall who the “we” is. My apologies. Lists are ubiquitous in popular culture. Top ten. Bottom ten. And everything in between. We love our lists!

On this list I recall one phrase in particular. It happens to be a phrase I like and use and, honestly, would be sad to see go away. The phrase: “perfect storm.” For the record, a “perfect storm” is when circumstances collude forming an ideal environment for a particular event or phenomenon. The phrase is based, of course, on the best selling story of an ill-fated fishing expedition caught unawares by a terrifying storm.

I like this phrase. Adore it even. So I was saddened to discover it on a list of things we can do without. To me the perfect storm is an edgy, poetic and timely way to make a certain point. Or at least it was!

Funny, I can’t recall any other phrase or expression that was on this list. But there is one I wish was: the hackneyed summation clause, “at the end of the day.”

I once had a boss (who shall remain nameless) that used this expression every time she spoke. It drove me bonkers. I became obsessed. In meetings, I would wait apprehensively for her to utter those words. I did not have to wait long. At the end of every comment she said it: at the end of the day. She was like a parrot: Bawk! At the end of the day! Bawk! At the end of the day!

Granted, part of my problem was with the messenger. But to coin another hackneyed phrase, What are you going to do?

I bring all this up because advertising copy often employs, and sometimes even introduces, such phrases into the lexicon. I was part of the team who launched “Not your father’s Oldsmobile.” A week doesn’t go by where I don’t see a variation of this line. Has it worn out it’s welcome too?

I make it a point to avoid such catch phrases. I once thought they implied ignorance in the user. I’m not so sure anymore. I know plenty of very smart people who are stuck on certain statements. We all know people who overuse words like “like” and “you know.” Just as pervasive are the adverbs “basically” and “frankly.” I tend to think we use these banal terms to buy time when we’re speaking, like, you know, to get our thoughts in order. I also notice people applying them when they’re speaking to an audience, when such quirks are least desirable. Unfortunately, nervousness tends to breed the use of clichés. We get anxious. We want to say just the right thing. And we can’t. The perfect storm.

follow Steff on Twitter

The Happy Soul Industry on Amazon

A Vh1 (89 na NET, 84 na SKY e 59 na TVA, entre outras operadoras), canal de música, entretenimento e cultura pop da Viacom lança sua nova campanha publicitária no Brasil. Criada pela AlmapBBDO, a iniciativa é o primeiro trabalho conjunto desde que as empresas firmaram parceria em maio desse ano, e incluirá anúncios, filme, spot de rádio e Internet.

O objetivo da campanha é usar a linguagem irreverente da Vh1 e referências da cultura pop para reforçar o posicionamento do canal junto a seus espectadores, além de atrair novos clientes. A estratégia prevê dois picos de ações, um agora no final do ano e um logo após o Carnaval. A campanha impressa, que já começou a sair nas revistas Trip, Rolling Stone Brasil, Caras, Veja, Veja SP e nos jornais Meio & Mensagem, Propaganda e Marketing e Folha de S. Paulo, e ações na Internet.

Nas peças impressas, os anúncios se utilizam de pequenos cubos, parecidos com os de jogos de palavras cruzadas que unidos mostram o título e criam imagens que se relacionam a um tema sobre música ou celebridades. A peça “Woodstock”, por exemplo, traz ícones do movimento hippie, que é diretamente ligado ao histórico festival de música americano realizado em 1969. Haverá ainda duas outras propostas: “Guitar Hero” e “Paternidade”, que seguem a mesma linha, brincando sobre a vida dos astros da música. A logomarca do canal, também em formato de cubos, revela que a Vh1 está 100% “encaixada” com esse conteúdo de música.

Mídias eletrônicas
Na internet, em breve um hotsite disponibilizará 12 players relacionados a ícones da cultura pop. Com esse conteúdo, o usuário poderá customizar seus blogs, incrementando a forma de ver vídeos na internet: em vez de usar a estrutura dos sites de hospedagem de vídeos, a barra de comandos que mostra o andamento do filme será substituída por uma figura relacionada a ícones da música. Há players com Gene Simons, Elvis Presley, Madonna, Amy Winehouse, entre outras celebridades.

Além disso, cada versão do anúncio impresso ganhará banners de web que usará o mesmo conceito de pequenos cubos formando frases. Os banners serão veiculados em vários canais e home page do UOL, MSN e Yahoo e em sites como Showlivre, Fliperama, Guia da Semana, Território da Música e na Rede Viacom (rede de sites internacionais do grupo Viacom em que há boa visitação de brasileiros, como comedycentral.com, jackass.com, mtv.com, vh1.com, shockwave.com e addictinggames.com).

A campanha prevê ainda um comercial e um spot de rádio, que entrarão ainda em novembro em canais de TV por assinatura e nas rádios Oi, Kiss e Alpha FM.

AdNews

After 10 years using the campaign slogan “Good Things Come to Those Who Wait”, Guinness has broken from tradition to introduce their new campaign, “Bring It To Life”.

The ad here debuted in the UK on Sky Sports 2, not sure yet if we’ll see this in the US. Regardless the video is shot beautifully, with quite a cool concept. It was created by AMV BBDO , here’s what Paul Blazier, executive creative director had to say,

“It was important that the film looked real, so we shot as much as possible in camera, in a number of locations – New Zealand, Fiji and Canada. The director was Johnny Green and the directors of photography were Wally Pfister  (Batman Begins, The Dark Knight) in the Southern hemisphere and Joost Van Gelder in the Northern.”

Have a watch below.

Il vecchio detto “Gli uomini si prendono per la gola!” funziona anche per i prospect?

Così sembra pensare La Cucina Italiana che invita a promuovere i prodotti sul proprio sito.

Con il claim “Your product will look more tempinting in La Cucina Italiana” torna l’accostamento di cibo con beni di consumo.

Ecco così la nuova e colorata campagna  firmata BBDO, di Cucina Italiana (di cui già in precedenza qui) e stavolta tocca alle torte.

La Cucina Italian non è fatta solo di ottimi piatti salati, ma anche di squisiti dolci che fanno parte della nostra tradizione e allora perchè non incuriosire potenziali prospect prendoli per la gola?

Un made in Italy tutto da gustare.

E la dieta?!!!

Sunlgasses@night

Para a campanha americana do lindíssimo Smart For two, a BBDO New york criou três campanhas impressas que são totalmente diretas no ponto: “Smart. Tougher than it looks”. Com simples imagens eles conseguiram passar exatamente este conceito sem deixar de lado a leveza/delicadeza do carro.
Se você ainda não conhece o Smart, está atrasado. Essa belezinha de dois lugares foi lançada em 98 em Paris e, desde então, conquistou o mundo todo. Entre outras vantagens, o carro é pouquíssimo poluente (isso sem contar suas versões hibridas) e para estacionar é uma moleza, devido a suas dimensões pode ser parado de frente em vagas de rua: baliza nunca mais!
Infelizmente, chegou ao Brasil em abril custando R$ 60.000, tornando sua recepção muito tímida. Aqui no Rio quase não se vê, por exemplo.

A campanha:

Right on!

Chega ao fim o El Ojo 2009. Em sua décima segunda edição, o maior festival de publicidade da América Latina, promovido pela revista LatinSpots, reuniu centenas de pessoas em Buenos Aires, Argentina. O hotel Hilton foi  palco para os três dias do evento, de 2 a 4, onde o Brasil foi aclamado por 86 vezes.

A principal agência do Festival foi a Leo Burnett Portugal, seguida pela brasileira AlmapBBDO. A lista é vasta. As brasileiras conquistaram 5 Grand Ojo, considerada a premiação mais valiosa em cada categoria. Também foram entregues 23 ouros, 23 pratas, 28 Bronzes e outros dois prêmios sem distinção de cor. São eles: “Melhor uso de Recursos Audiovisuais” e “O Terceiro olho”, que premia as melhores idéias.

O destaque se volta para a disputa entre AlmapBBDO e DM9DDB. Na briga direta, o resultado final é 9 ouros para a agência de Sérgio Valente, enquanto a Almap obteve 7 da mesma coloração.

Entre os Grand Ojo, a diferença também é pequena: 3 para DM9,  nas áreas de Internet, Gráfica e Outdoor com Take your Time, para Tok Stock, “Rotina”, para o Terra e Outdoor com “Cidade e País”. A Almap levou 2 GPs, na área de Cine/TV, com o filme Cachorro-Peixe, criado para a Volkswagen e Rádio, e Rádio, com “Copa de Champagne” para Escola Panamericana de Arte.

Além disso, o Brasil recebeu premiações locais. O país garantiu as cinco estatuetas que faltavam constar na lista. A Almap sagrou-se como a “Melhor Agência do Ano” no Brasil e Marcello Serpa, sócio e diretor de Criação da agencia, ganhou como melhor Diretor Criativo. A Melhor produtora brasileira foi a Vetor Zero/Lobo. Nando Cohen foi eleito o melhor Produtor e a Alpargatas Brasil venceu como “Melhor Anunciante do país”.

Brasil na fala

Diversas palestras também compuseram o El Ojo 2009. Além da entrega dos prêmios, a Organização apostou nos brasileiros. Convidou Aloísio Pinto, VP de planejamento da McCann, Fernando Campos, sócio-diretor da SantaClaraNitro, Ruy Lindenberg, VP de Criação da Leo Burnett e Sérgio Valente, presidente da DM9DDB. Outros nomes internacionais marcaram presença. David Jones, CEO da Euro RSCG Havas, Howard Draft, CEO da DraftFCB, entre outros.

Por Marcelo Gripa, de Buenos Aires

Chi l’ha detto che una mini car compatta, di design e leggera debba per forza essere unsafe.

Smart fa setire la sua voce attraverso BBDO NY che ne trae una suggestiva campagna.

Anche un palloncino, un cubo di polistirolo o un uovo possono nascondere un’anima d’acciaio!
E al grido di “Tougher than it looks” ecco il riscatto della mini car più cool in assoluto.

Dear Smart con me sfondi una porta aperta …i luoghi comuni non mi sono mai piaciuti
Sunglasses@night

Once upon a time, and not that long ago, say a couple of years, the entertainment industry considered “drive to sample” – movie trailers, TV promos and movie posters with the catchy, punny line, the standard website with free wallpapers and games, and lots of publicity and PR – enough marketing necessary to drive audiences to create a hit. Of course we all know it takes a bit more than that – a good script for starters – but in entertainment marketing departments, those tried and true staples of the communications & marketing plan were enough. Today, savvy studios are becoming hip to the notion of using social marketing as a new platform, a new way to engage audiences in an effort to have them do the heavy lifting – using word of mouth to spread the word.

A few years ago it would have been unheard of to have a feature film director, such as Rob Luketic, the director of “Legally Blonde”, tweeting from the set of his latest production, not to mention the tweets and pics from actor Ashton Kutcher with well over 2 million followers on Twitter. Now we have the massive social marketing success behind Paramount Picture’s “Paranormal Activity”, a super low budget film that wasn’t going to get a mass release – and had virtually no money behind it to get the word out. So Paramount (with very little to risk financially) went the social media route, rather than the traditional advertising route – and came up with a great idea – let people tell Paramount where the film should open. They created a place to vote online, and created a grassroots movement, all through word-of-mouth, using crowdsourcing to help sell the film. By the time the smoke had cleared, the film was going into a much wider-than-anticipted release, and the buzz on the film was so hot that Paramount ended up getting a huge campaign for next to nothing.

“Paranormal Activity” is a great example of a studio creating something new and innovative in the social marketing arena. But I wondered to myself (with great disappointment), why their movie trailers and posters were so darned traditional and expected? Why did they breakthough in one area, and yet fall back on the safe and secure in the other? Weren’t the same smart, passionate and savvy marketers working on the whole marketing plan?
What is good work is debatable. But you’ve gotta admit, the entertainment industry, for such a creative-driven industry, likes to fall back on the formulaic, the tried and true. How many truly memorable movie or television ad campaigns can you remember?

Clients, and studio heads, and division heads all want brilliant marketing. But they want their brilliant marketing to look familiar. To look like what the suits over at ABC are doing. Or what the studio heads over at Paramount are doing and so on. If it’s what everyone else is doing then it must be good. Or, are we as creative people, not fighting the good fight, not finding ways around this group-think? Not finding the right ways to sell our outlandish ideas. Our radical campaigns? Some days it really feels like we’re engaged in a no win situation. Creative teams in marketing departments around the world are judged by their creativity, by their marketing innovation, and yet, very few are buying into it. To prove my point click here to see what is considered to be the worst movie poster headline in recent history.
That’s why I say hats off to BBDONYC. BBDO works on HBO. While HBO’s creative brilliance is debatable execution to execution, they are pushing the rock up the hill. They find the cracks and sell through work that’s never been bought by the entertainment industry before. Forget the excuses the rest of us in the industry can come up with – the money, the level of creative talent – production, research, and the account teams working on their stuff. They’re coming up with it. And they’re selling it. Are they there yet? Have they yet to come up with an out of the box hit in social media? A movie poster that could compete with the best the world has to offer in the ad industry? > (YES). But success in digital should yield results in traditional. But it seems the two areas are still siloed in most marketing departments. Digital desperately needs to be embraced by the entertainment industry – treated like a new platform for marketing and not just as a here today gone tomorrow trend. And traditional needs the creative infusion that digital marketing offers – the opportunities to create concepts that are innovative, never done before, to keep traditional media viable and fresh. Until these two creative disciplines work together as one unit, we’ll continue to scratch our heads and wonder why the two halves of the marketing department seem to be operating in their own worlds.

It’s more about creating an industry culture. And a lot less about the individual pieces.

Pero al mismo tiempo, son la generación que comienza a liderar el planeta, a acceder a los puestos de mayor responsabilidad, la generación en edad de tener y cuidar a sus hijos, y, sobre todo, el grupo social que quizá no tenga los mayores ingresos, pero sí las mayores necesidades de consumo.

CP Proximity presenta “La Generación del Cambio”, el mayor estudio realizado sobre los que ahora tienen treinta y tantos años, el público objetivo más recurrente en los planes de marketing y publicidad de infinidad de anunciantes. Un estudio basado en entrevistas a 5.000 consumidores y que ha filmado más de 350 horas de etnografías, realizado en 17 países en colaboración con la red internacional de CP Proximity, Proximity Worldwide.

Los “Cruisers” o vividores: se trata de personas con cierto complejo de Peter Pan, viviendo al límite de lo establecido y tratando sencillamente de buscar la diversión en sus vidas. Tienen grandes círculos de amigos, disfrutan de la fiesta y de las relaciones sin compromiso y sólo conciben su hogar como un lugar para dormir. Es el grupo menos estresado porque básicamente hace lo que quiere, pero eso les genera también una especie de insatisfacción crónica que les convierte en los más infelices. Aunque son sistemáticamente críticos con las marcas, pueden tener comportamientos muy consumistas con todo aquéllo que les pueda proporcionar una experiencia nueva y diferente. Comparten una actitud, no un interés concreto así que lo más fácil con este grupo es tratar de posicionarse como fuera de la mayoría o mostrar un estilo de vida deshinibido y que no parezca forzado.

Los “Nesters” o hedonistas urbanos: son individuos que se ciñen a un grupo de amigos más pequeño, al bienestar del hogar o de un barrio que sienten como propio. Es el tipo de gente que organiza cenas en casa y habla de la mejor frutería ecológica del barrio. Pero también son personas que están esperando a que ocurra el siguiente gran acontecimiento en sus vidas y eso les genera cierta ansiedad. Mientras tanto, están dispuestos a consumir las mejores marcas y los mejores productos, todo aquéllo que les proporcione una experiencia a la altura de sus vidas de diseño. Les gusta tener una casa bonita e invierten en piezas de diseño o en moda, aunque también saben ser prácticos Para las marcas este grupo es el que ofrece mayores oportunidades.

Los “Super-breeders” o superpapás: son padres que consideran a sus hijos el centro de sus vidas. Sin más. Quieren lo mejor para sus hijos y quieren que sus hijos sean los mejores. Son muy protectores, competitivos, puritanos, y les encanta todo lo que suena a fresco, orgánico, natural o sostenible. Por tanto, las marcas asociadas con lo natural, lo sano o la protección de los niños son las que tendrán mayor éxito con este grupo. Quieren que sus marcas les ayuden a conseguir su mundo perfecto. Aunque a veces la comodidad les hace traicionar sus principios y llevan a los niños a McDonald’s (porque tampoco quieren ser malos padres). Si la calidad les resulta convincente, el precio no será un problema si sienten que lo están dando todo por los niños.

En Vaiba, no perdemos detalle de las últimas tendencias y estudios de mercado, gracias a nuestros Coolhunters. Ofreciendo así a nuestros clientes un servicio “Cool Intelligent”.

fuente: CPproximity

Alex Bogusky said that to be a creative director, you must be crazy – insane-like crazy. I agree. Why on earth would you want to take on the pressures, paranoia and sociopathy of an entire team of creatives? And yet we do. We embrace them. Encourage them. Occasionally heckle, provoke and hopefully inspire them. And we never give up. Ever. Not for a coupon ad. Not for a retail price point ad. Not for a service, packaged good or TV listing ad. Then why is it we creative directors find ourselves in the very uncreative position of managing the middle? On the one side you have your corporate masters … and on the other, those fresh young faces, looking to you – that’s right, YOU mate, to lead, inspire and guide them. I really do believe that a great creative idea is the tennis ball we dogs chase. It’s a part of our DNA. It’s what we do. It’s what gets ME out of bed in the mornings. I believe with all my heart that great creative breaks through. It gets noticed. It sells. And … it makes careers in any industry that relies on great work to spread the word. And yet, as a creative director, I’m surrounded by people who don’t care. People who just want to make deadline. People who think a literal approach IS great creative. Don’t get me wrong – these are nice, well-meaning people. But they are too busy counting the support points and worrying about what the client is going to say. Or which concept provides an easy route towards a fast approval to really care about a big idea. As far as they’re concerned, all that creative rubbish is getting in the way of their next promotion. And that’s too bad. But it’s my job to manage the middle. That nasty place between the creative solution and the sold ad. It’s a place that can best be described as Soul Destroying, population: 1. Every day, as a creative director you have to fight the good fight. You stick up for those innocent, unformed ideas that one day just might grow up to be something great. You do battle against the ignorant. Cross swords with the idea killers. But you know that you’re not going to win every battle, and you can’t possibly fall on your sword over every idea. And those ideas that you lose … are painful. And sad. And soul destroying. And like Bogusky said – you have to be insane to do this job. To fight the good fight every day. To continue to believe in great ideas – to believe in the very goodness and rightness of them. And to never give up. No matter what. Because great creative directors are great because they’re stubborn. They don’t give an inch. They say that even a coupon ad has to be great – it has to be like no other coupon on the world has ever seen. Or maybe they’re just great politicians. Or great salespeople. And they tell us what we want to hear. Maybe there is no secret ingredient … just like Po finds out at the end of Kung Fu Panda. Maybe there’s just you, doing the best you can … avoiding the landmines, celebrating the ones that get past the goalie.

Here’s the article at BrandRepublic:

NEW YORK – Chrysler and its long-term US agency BBDO are to part company when their contract expires at the end of January, according to reports.

BBDO has held the account since 1994. However according to a report in Advertising Age, based on an executive “close to the matter”, there was a “contentious meeting” 10 days ago between senior executives of the agency and Chrysler, which included Sergio Marchinonne, the CEO of the carmaker’s new owner Fiat.

Subsequently Chrysler, which spent around $1.1bn in the US last year, told BBDO it was putting all of its Q4 projects up for review.

This has seen Publicis & Hal Riney and Richards Group each given two new projects with the latter handed responsibility for the Dodge brand.

Although BBDO has created a regional TV campaigns for the Chrysler 300 and the Town & Country minivan there is speculation this may be in order to fulfill contractual obligations to the agency.

A separate report in AdWeek described problems arising from Chrysler’s decision to put all Q4 projects for review. Sources described the process as “chaotic” and “dysfunctional”.

This has also been a period of upheaval at Chrysler. Earlier this month the head of Fiat’s Lancia brand Oliver Francois was appointed as marketing chief for Chrysler. He replaced Michael Accavitti who himself had only been in the job for four months.

Fiat took control of 80% of Chrysler in June, taking the car giant out of administration.

:: :: :: :: :: :: :: :: :: :: ::

For the past 5 weeks we’ve been working on 144 portraits for VIP telecoms in Croatia, shot by Mitch Jenkins for BBDO in Zagreb:

(Click on the image to jump to the main site )

SUPERSTAR MANAGEMENT

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Thanks,

We are offerring two pair of FREE Tickets each to see Queen Latifah November 3, 2009 and Ice Cube December 10, 2009 at The Regency Ballroom in San Francisco, CA for the 8:00 pm shows. The tickets will be awarded via our Twitter or Blog, so if you haven’t already, you should join us on:

Twitter at: http://twitter.com/xzwhy , http://twitter.com/ajalil or go to the
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Persona Tour
Queen Latifah

Date: Tue, Nov 3, 2009
Showtime: 8:00 PM
Days until show: 11
Doors open: 7:00 PM

www.queenlatifah.com

Queen Latifah: musician; television and film actress; a label president; an author and entrepreneur. Blessed with style and substance, Queen Latifah has blossomed into a one-woman entertainment conglomerate. Heralded by the press and the industry as a force to be reckoned with, Latifah has quite simply done it all and shows no sign of slowing down. Latifah has had amazing success in Hollywood in recent years, and became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame on January 4, 2006. She received rave reviews, an Oscar nomination for Best Supporting Actress, a Golden Globe nomination and a SAG Award nomination for her portrayal as Mama Morton in Miramax’s Chicago. Following Chicago, Latifah starred in Disney’s box office hit Bringing Down the House, on which she also acted as executive producer. In addition to music, film and television, Queen Latifah has also written a book on self-esteem entitled Ladies First: Revelations of a Strong Woman. Queen Latifah is diligent in her pursuit of excellence, as is evident by the awards she has received for her work in film and music. Her sincere concern for others is revealed by the generous amount of time and money that she donates to worthwhile charitable organizations. Every year, Queen Latifah serves as co-chairman for the Lancelot H. Owens Scholarship Foundation, Inc. Established by her mother, Rita Owens, to perpetuate the memory of a loving son and brother, the foundations provides scholarships to students who excel scholastically, but are limited in financial resources.

Ice Cube

Date: Thu, Dec 10, 2009
Showtime: 8:00 PM
Days until show: 48
Doors open: 7:00 PM
www.icecube.com

When rap exploded creatively and commercially in the late 1980s, Ice Cube was at the forefront of the expansion. As the lyrical brains behind N.W.A, the Los Angeles-based rapper instantly became a major player in the music game by leading a musical revolution with brutal, profane, politically-infused music that, for the first time in the genres history, sold millions of albums with N.W.As Straight Outta Compton. As a solo artist, Ice Cube became raps premier act with the release of the searing masterpieces AmeriKKKas Most Wanted and Death Certificate.

Now, after becoming Hollywoods most bankable actor thanks to his Barbershop and Friday franchises, Ice Cube returns to his first artistic love, rapping. Laugh Now, Cry Later, the multi-platinum, award-winning music icons first solo album in six years, simmers with celebration, as well as the rage, reflection and introspection that are the hallmarks of timeless music. I feel Laugh Now, Cry Later is the state of the world, of America, of urban America, of hip-hop, Ice Cube explains of his seventh solo album. It seems like everybody is playing and nobody’s worried about anything.

On the explosive Scott Storch (50 Cent, Dr. Dre, Beyonce) produced Why We Thugs, Ice Cube blasts an oppressive system that cripples Americas ghettos and fosters the perpetual ruin of such areas as South Central, Compton and Long Beach, Los Angeles metropolitan areas that have been war zones for decades.

Now, with the impending release of Laugh Now, Cry Later, his first solo album released on his own Lench Mob Records, Ice Cube is on top of his creative game and relishing in his ability to make his latest album at his own pace and on his own terms.

I’m putting my money where my mouth is because theres nothing a major label can do for me that I cant do for myself, he says. Not being signed to a particular label, putting it out myself, not having to worry about what a company or anyone else has to think about the record, being able to just go in and do it how I feel it with no timelines or deadlines, it made me comfortable. I was able to recommitment myself to rhyming and rapping. That all molded the way that this record sounds, which is important because I want my records to last the rest of the year when they come out.

Truth be told, Laugh Now, Cry Later will last well into the next decade.

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Peace

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Parece que la marca americana New Balance se está poniendo las pilas. Deja libertad a BBDO NY para que hagan esta frikada, y además lo dirije el CCO (Chief Creative Officer) de la propia agencia, Bill Bruce… ¿será una de las consecuencias de la crisis?

FEET ON HEAD-BILL BRUCE

by nachoduerme