Tags » Beer Advertising

Anatomy of An Insight: Bud Jukebox

Marketing alcohol brands in bar setting is a delightful task, because generally your audience is quite willing to hear your proposition.

One of the smartest gimmicks I have encountered was in… 255 more words

Planning

Are you a hipster or a hater? Check out the latest alcohol advertising to find out.

“Wake me up when we’re cool.”

What is it about spirit’s that leads to advertising that makes fun of people? Well, I’ll tell you. Since advertisers are not really allowed to talk about the intoxicating effect alcohol has on folks copywriters are left with two options: 1) taste and 2) badge value. 481 more words

Alcoholism