Blogs about: Behavioral Advertising

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Privacy Tip: Notice who is tracking you online

nicolibrarian wrote 2 weeks ago: This post is part of Kirkwood Libraries’ celebration of Choose Privacy Week. To find out about … more →

Tags: Tips, Privacy, Do Not Track, EFF

Meet the Stalkers

Admin wrote 2 weeks ago:   Meet the Stalkers. … more →

Tags: "big data"

How to Install Remarketing on Google AdWords2 comments

patagoniainteractive wrote 2 months ago: A remarketing strategy is one of the smartest digital marketing strategy available today. In the PPC … more →

Tags: adwords tutorial, Adwords, PPC, Search Engine Marketing, Google, Google Adwords, Remarketing, Pay-per-click, retargeting

Special Report: Entering the Ramirez Era

Admin wrote 2 months ago: OBAMA LOOKS WEST FOR NEW FTC CHAIR On Monday, FTC Commissioner Edith Ramirez takes over as FTC Chair … more →

Tags: FTC, Google, Online Privacy, Do Not Track, "big data", Privacy, Federal Trade Commission, Edith Ramirez

Facebook ad partner AdRoll boasts 700 clients on FB exchange, says revenue tripled

Jeff John Roberts wrote 3 months ago: AdRoll, a firm that serves ads based on websites you’ve visited in the past, says it’s p … more →

Tags: Adroll, advertising, facebook, Facebook Exchange, retargeting

Facebook ad partner AdRoll boasts 700 clients on FB exchange, says revenue tripled2 comments

Jeff John Roberts wrote 3 months ago: AdRoll, a firm that serves ads based on websites you’ve visited in the past, says it’s p … more →

Tags: Adroll, advertising, facebook, Facebook Exchange, retargeting

Because of the Web, Advertisers Follow You – Wherever You Go

AAF Illinois Ad Buzz wrote 5 months ago: By: Jonathan Schultz It is in the mind of a lot of consumers these days that if you’re not reading a … more →

Tags: technology, facebook, University of Illinois, Mad Men, Privacy, Google, commercials, Robert McChesney, Free Press

The Evidon Weekly Digest – 11/28/12

Adam DeMartino wrote 5 months ago: Facebook made headlines last week when it confirmed that it would use the data it collects from its … more →

Tags: facebook, Digest, Ad Age, GigaOm, oft

Segment 2: Congress Tackles Big Data With Informatica's Bill Sullivan

Admin wrote 5 months ago: BILL SULLIVAN, Vice President and General Manager for Public Sector for Informatica, will call in fr … more →

Tags: Online Privacy, Cyber Law and Business Report, "big data", FTC, Bennet Kelley, technology, william sullivan, Informática, Congress

Announcing the First Commercial Solution for BVDW AdPlayer Platform

Adam DeMartino wrote 6 months ago: We’re very excited to announce our integration with AdPlayer, an open-source technology that d … more →

Tags: AdChoices, Edaa, adplayer, Germany

Rubicon Project Featured in NYT Piece on Privacy

Admin wrote 6 months ago: CONGRATULATIONS YOU FOR SALE Your Online Attention, Bought in an Instant . . . One big player in thi … more →

Tags: technology, Rubicon Project, New York Times, frank addante, internet users, Analytics

Session 10: Behavioral or Targeted Advertising

hkdigitalmarketingclass wrote 6 months ago: Some of the ads you receive on Web pages are customized based on predictions about your interests ge … more →

Tags: Digital Marketing, Digital marketing, Online Privacy

The Evidon Weekly Digest – 11/14/12

Adam DeMartino wrote 6 months ago: Last week’s presidential election results had many people in our industry speculating on how Preside … more →

Tags: Google, MediaPost, EFF, Digiday, Ad Age, huffington post

News Sites and Targeting

Gerrit Eicker wrote 6 months ago: Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eick … more →

Tags: WSO, EN, advertising, Contextual advertising, .NET, Nethnology, News, News Sites, Targeting

Facebook Advert Relevancy still a ways off

billonbusiness wrote 7 months ago: Facebook Advert Relevancy still a ways off….one man’s story. I know some people in Los A … more →

Tags: Behavioral Targeting, Online Behavioral Advertising, advertising, facebook, Social Media, Facebook ads

CLBR Segment 2: News Update and Debates

Admin wrote 7 months ago: NEWS UPDATE & FOLLOW UP Google to Block YouTube Video in Brazil Google Brazil to Take Down Contr … more →

Tags: FTC Disclosure Guidelines, Global Online Freedom, Google, deceptive advertising, Social Media, Workplace, California, FTC, eric goldman

Survey: Percentage of users saying they opt out of targeted ads has nearly doubled

Ki Mae Heussner wrote 10 months ago: Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from priv … more →

Tags: Mobile Advertising, Targeted Advertising, Online Privacy, b, mobile ad targeting product, online tracking, online tracking techniques, search engine tracking

Survey: Percentage of users saying they opt out of targeted ads has nearly doubled3 comments

Ki Mae Heussner wrote 10 months ago: Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from priv … more →

Tags: b, mobile ad targeting product, Mobile Advertising, Online Privacy, online tracking, online tracking techniques, search engine tracking, Targeted Advertising

We are the first approved technology provider for EU Self-Regulatory Program

Adam DeMartino wrote 10 months ago: We are proud to announce that Evidon is, as of today, the first Provisionally Approved Icon Provider … more →

Tags: DAA, AdChoices, ePrivacy directive, Edaa, IAB EU


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