Blogs about: Behavioral Targeting
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Relevancy Matters in Email Marketing
Let’s begin with a profile of a customer who received an email from a large retailer. Name: John S Gender: Male Age Range: 40 -50 Relationship: Married Location: Seattle, WA Profession: Executi… more →
Behavioral Targeting
The Fate of Newspapers... from the CEO of Digg
bbroveleit wrote 2 weeks ago: Yesterday, I wrote about the possible demise of YouTube. Today, I thought I might share a video of … more →
Behavioral Targeting - Where's the Fine Line?
paulbarsch wrote 3 weeks ago: Behavioral targeting has caught the attention of the US congressional leaders, as privacy advocates … more →
The Digital Social Contract
Anne Mai Bertelsen wrote 3 weeks ago: At yesterday’s packed Digiday: Target conference at the W Hotel in NYC, the closing panelists … more →
Exit the middlemen: ad agencies are looking to reassert control over media planning and buying
Jarvis Coffin wrote 1 month ago: The move by advertising agencies to reclaim media planning and buying authority in the marketplace i … more →
Defending data from regulation
Jarvis Coffin wrote 1 month ago: As reported in Media Post today, there was good news for a sensible approach to the issue of online … more →
Targeting Consumers: Data for Relevance
Anne Mai Bertelsen wrote 1 month ago: Advertisers and publishers gathered at DPAC III Conference in New York this week all seemed to agree … more →
Happy Birthday, Lunch Pail!
Josh Gordon wrote 1 month ago: Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, … more →
Swine Flu and the Case of the Contextual Ad
Josh Gordon wrote 1 month ago: We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, dist … more →
The In-Store Displays Are Watching You
JF Belisle wrote 1 month ago: The famous expression “Big Brother is watching you”, directly taken from George Orwell’s visionary … more →
Big Spenders Like Relevant Digital Content
Josh Gordon wrote 2 months ago: As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital … more →
The Truth About Online Tracking
Patrick Ambron wrote 2 months ago: It seems like everyone is suddenly very concerned about how internet companies use their personal in … more →
Performance Marketing - Spot200 Platform Review
perfspot wrote 2 months ago: Spot200 stands for more than 200 marketing tactics we’ve spotted then perfected. The Spot200 o … more →
What's Included in the Online Marketing Suite?
Josh Gordon wrote 2 months ago: I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. Fro … more →
Behavioral Targeting: $4.4 Billion of Ad Messages Just for YOU
Barbara wrote 2 months ago: Two or three years from now, experts say that US firms will be spending around $4.4 billion on beha … more →
Relevance Plays A Big Role in Future Marketing
Josh Gordon wrote 2 months ago: Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the pane … more →
For newspapers to survive there needs to be more of them, not less. That's called living in a new media world.
Jarvis Coffin wrote 2 months ago: Jason Klein, CEO of the Newspaper National Network, was in Ad Age yesterday with a thoughtful piece … more →
Understanding Behavioral Targeting
Dennis Carpenter wrote 2 months ago: Behavioral targeting is an advertising delivery technique used by online publishers and advertisers … more →
Online spending set to decrease
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miketalbot wrote 2 months ago: Brian Quinton comments in his blog on the state of the US web spend, identifying decreases in spendi … more →
EU wants cookie approval but is it a generation X problem?
miketalbot wrote 2 months ago: EU wants cookie approval | Blog | Econsultancy. Further woes for the behavioural targeters. It … more →
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