Blogs about: Behaviorial Targeting

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Big data politics: Why you can't outrun campaigns by avoiding the TV1 comment

Derrick Harris wrote 7 months ago: If you think you can avoid the ceaseless barrage of political ads by merely avoiding the television … more →

Tags: Analytics, "big data", Campaigns, Politics, predictive modeling, targeted ads

Netflix analyzes a lot of data about your viewing habits

Derrick Harris wrote 11 months ago: Netflix’s (s nflx) algorithms for recommending movies to customers might not be perfect, but i … more →

Tags: "big data", Hadoop, Machine learning, Netflix

'Can I help you?': How LivePerson decides who's worth the personal touch1 comment

Derrick Harris wrote 12 months ago: Even if you haven’t heard of LivePerson (s lpsn), chances are you’ve encountered one of … more →

Tags: Analytics, "big data", LivePerson, Machine learning, Natural Language Processing, Predictive Analytics, Sentiment Analysis

Behavioral Targeting Now Cost Per Lead Advertising?

Tim Cohn wrote 3 years ago: eMarketer has posted some interesting data from a study by Pontiflex called the “Cost-per-Lead … more →

Tags: cost per lead advertising, Average Cost Per Lead Per Industry, Pontiflex, Behavioral Targeting

Microsoft Researchers Increase CTR 670% Using Behavioral Targeting2 comments

predictabuy wrote 4 years ago: Behavioral targeting has been around for a while in various commercial products.  But now, for the f … more →

Tags: Predictabuy, Search, advertising, Microsoft

NY State Law the End of Behavioral Advertising?

continuousbeta wrote 5 years ago: The New York State Legislature is considering a bill that would require permission before an adverti … more →

Tags: Online Advertising, Legislated Cookies


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