Blogs about: Behavioural Targeting

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Do Not Track is way off track

tunnelvisionary wrote 1 week ago: Since about May 2012, anyone who has accessed a website owned or hosted in an EU country will very l … more →

Tags: Privacy, Online Advertising, Do Not Track

Key Digital Trends for 2013 – Conversion Optimization

moniagalardi wrote 1 month ago: Second TOP priority for marketers this year is: Conversion rates Optimization There are many excelle … more →

Tags: Trends, Social Networking News, Strategy & Planning, Conversion Rate Optimization, Forrester, facebook, Adobe, WebTrends, Conversion rates Optimization

FBX - Facebook Ad Exchange

moniagalardi wrote 1 month ago: Starting from today, Facebook is adding ads purchased through its ad exchange, FBX, in the newsfeeds … more →

Tags: advertising, Social Networking News, facebook, retargeting, fbx, Adroll, ad exchange

Dataium - Looking for a car online? We know all about you!

Will Scully-Power wrote 5 months ago: Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom nea … more →

Tags: Analytics, Web Analytics

Webinar - The Science of E-mail Marketing

deannag84 wrote 6 months ago: http://www.hubspot.com/the-science-of-email-marketing/view This webinar touches on a number of topic … more →

Tags: e-mail marketing, e mail marketing campaign, Integrated Marketing, Webinar

Webinar - Top 10 Checklist for Hotel E-mail Marketing

deannag84 wrote 6 months ago: http://www.slideshare.net/toddle/top-10-checklist-for-hotel-email-marketing-success This slideshow a … more →

Tags: E-Mail Marketing, e-mail marketing, Hotels, Webinar

Article - Hoteliers rake in returns through retargeting

deannag84 wrote 6 months ago: http://www.hotelnewsnow.com/articles.aspx/7710/hoteliers-rake-in-returns-through-retargeting This ar … more →

Tags: Online Advertising, Online hotel advertising, retargeting, Digital Marketing, Marriott

Enhance your sales with behavioural merchandising

André Brown wrote 6 months ago: The only way, as an industry, we can continue to develop, grow and enhance our online merchandising  … more →

Tags: eCommerce and Retail, Business and the Economy, technology, Internet Retailing, online sales, electronic commerce, Locayta, Freestyle Merchandising, Conversion Rate

LSTS goes to Amsterdam Privacy Conference

vublsts wrote 7 months ago: picture by kalexanderson (@flickr) From 7 to 10 October 2012 will take place in Amsterdam the Amster … more →

Tags: activities, Surveillance, Privacy

PODCAST: Marketing Automation interview with Simon Van Wyk, CEO of Hothouse

Will Scully-Power wrote 9 months ago: Listen Here: http://www.hothouse.com.au/blog/2012/07/25/hothouse-podcast-simon-van-wyk-talks-to-will … more →

Tags: #mktgcloud, Marketing Automation, Marketing Cloud, Revenue Performance Management (RPM)

Behavioural Targeting with Locayta

André Brown wrote 11 months ago: It’s an acknowledged fact that on average, 98% of visitors will come to your retail site without mak … more →

Tags: eCommerce and Retail, technology, Internet Retailing, online sales, electronic commerce, Locayta, Conversion Rate, www.locayta.com, customer

Smart cookie Microsoft fails to keep track with advertisers

stuartsmithsblog wrote 11 months ago: Microsoft stirred up a hornet’s nest among US advertisers a couple of weeks ago when it introd … more →

Tags: advertising, issues, Brands, Legal, technology, Microsoft, Isba, IAB, Behavioural analytics

VIDEO ON DEMAND - BEHAVIOURAL TARGETING3 comments

joanna scarratt wrote 1 year ago: I ready yesterday that Videology has released data which reveals that fewer video campaigns are usin … more →

Tags: United Agents, Joanna Scarratt, Videology, Behavioral Targeting, vod, video on demand

Five up and Seven along

Marzipan and Marmite wrote 1 year ago: This blog is very much attuned to the adverts that appeal to me, and therefore unsurprisingly social … more →

Tags: Ogilvy, Department stores, advertising 2, Crosswords, Brazil, Older People, Retirees, Ad Space, Sneaky

Segmenting Demographics: Is Anybody Out There?1 comment

laurenstoodley wrote 1 year ago: Segmenting is a huge part of planning any PR activity, even when a brand has a set desired public th … more →

Tags: Demographics, Psychographics, GEOGRAPHICS, Behiographics, facebook, Brian Solis, Chandler, # Quantcast, Wolfram

Online GRPs - is this the way to go?2 comments

jwestera wrote 1 year ago: At the last IAB joint agency/publisher council session; Brent Bernie took us through comScore’ … more →

Tags: media measurement, comScore Media Metrix, Brent Bernie, targeted rating points, gross rating points

EC chief will sanction eavesdropping online if admen agree to behave themselves

stuartsmithsblog wrote 1 year ago: Ever heard of Robert Madelin? The chances are you have not. Don’t worry, it won’t hold y … more →

Tags: advertising, issues, Legal, Marketing services, media, Research, technology, Advertising Standards Authority, Andrew Walmsley

Websites!! What should or shouldn’t they do???!!3 comments

Dhikka wrote 1 year ago: Recently I learned that websites need to have fulfilled certain criteria to fit into today’s competi … more →

Tags: Emarketing, Website Development

Gen-Y hits Like Button - the silver surfers are klicking Facebook Ads1 comment

Martin Graeser wrote 1 year ago: A newly survey can tell, that Gen-Y are hitting Like Buttons on Facebook and others sits more often … more →

Tags: facebook, Samfund, Online/Web, Martin Graeser, analyse, CRM, social kapital, Behavioral Targeting, Bannermarkedsføring


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