Blogs about: Berelson

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Content analysis: what and how

In the early 70s, two biographies of the most powerful woman of the land hit the book shops in Manila. One was a commissioned coffee-table type book written by an award-winning writer while the other … more →

So what does PR actually do for society? — 1 comment

cb3blog wrote 4 months ago: In its widest sociological sense, public relations (PR) can be seen as a mechanism for the promotion … more →

Tags: Public Relations, Soft Power, Supporting democracy, Bernays, Citizens, Consumers, Nye, Political Economy, Publics

Content analysis: what and how — 8 comments

monina escalada wrote 1 year ago: In the early 70s, two biographies of the most powerful woman of the land hit the book shops in Manil … more →

Tags: evaluation of communication materials, Content analysis, content analysis procedure, content analysis: what and how, how to do content analysis


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