Blogs about: Best Practices Insight
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BT's Official Self-Regulation Proposal
After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, co… more →
The Lunch Pail
BT's Official Self-Regulation Proposal
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Josh Gordon wrote 1 week ago: After much speculation, the proposed standards of self-regulation for behavioral targeting have … more →
Data Is the Heart of Direct Digital Marketing
Josh Gordon wrote 2 weeks ago: Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece o … more →
Mobile Marketing and Direct Digital Marketing Trends
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Josh Gordon wrote 3 weeks ago: I hope regular readers know that we diligently cover all things direct digital marketing here at the … more →
Real-World Assessment: Mobile Boarding Passes
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Brian Deagan wrote 4 weeks ago: I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was conv … more →
A New Era of Coupon Clippers
Amy Chubbuck wrote 1 month ago: Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner marke … more →
Relevance Plays A Big Role in Future Marketing
Josh Gordon wrote 2 months ago: Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the pane … more →
Purchasing Technology In A Risky Climate
Josh Gordon wrote 2 months ago: I'll just clear something up right away - this is a self-serving post because it discusses s … more →
Marketers: Innovate Now Despite Risk
Josh Gordon wrote 2 months ago: The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk st … more →
Forrester Marketing Forum - Kicking It Off
Josh Gordon wrote 2 months ago: Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Market … more →
Spam Is In The Eye of the Beholder(s)
Bryce Marshall wrote 3 months ago: I came across an article the other day in the New York Times Bits, reporting that global spam traffi … more →
A Real World Road Map For Email Success, Part 1
Bryce Marshall wrote 4 months ago: Forrester Research recently released "Your Email Marketing Road Map For 2009," which promise … more →
Role Playing With Email Marketing
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Amy Chubbuck wrote 5 months ago: You're an educated digital marketer. You've done all the research and read all the insights. … more →
Better, Efficient Online Tactics in a Tough Economy
Amy Chubbuck wrote 5 months ago: So, you're the marketing manager and we're in a recession. It's time to review your budg … more →
Moms, Email, and the Importance of Segmentation
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Amy Chubbuck wrote 7 months ago: After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the con … more →
On Email: A Dispatch from the Email Insider Summit
Amy Chubbuck wrote 7 months ago: At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote abo … more →
How To Build a Good Mobile Marketing Campaign
Bill Landers wrote 7 months ago: The mobile marketing reality is that most marketers aren't allocating large swaths of their budg … more →
Black-Cyber Shopping Weekend
Dutch Hollis wrote 7 months ago: Did you do it? Did you spend ("Black") Friday fighting crowds in parking lots an … more →
Obama's Online Retention Marketing Dilemma
Bryce Marshall wrote 8 months ago: Barack Obama's presidential campaign broke new marketing ground in its use of online channels to … more →
Forecasting Online Shopping for the Holidays
Dutch Hollis wrote 8 months ago: It's going to be a tough season for retail. I'm no industry expert, but I think I can say th … more →
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An 
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