Blogs about: Best Practices Insight
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Behavioral Targeting Update, Battlefield Media
Back in the middle of the summer I highlighted one of the rounds in the fight over behavioral targeting, specifically the well-organized effort by a consortium of companies to impose enough self… more →
The Lunch Pail
Behavioral Targeting Update, Battlefield Media
Josh Gordon wrote 1 day ago: Back in the middle of the summer I highlighted one of the rounds in the fight over behavioral target … more →
Mobile Website Project Considerations
Scott Cooper wrote 2 weeks ago: Mobile optimization of websites is becoming expected by a growing percentage of mobile device users. … more →
Marketers: Listen to Consumer Preferences
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Josh Gordon wrote 2 months ago: What a great age we live in as marketers! More than ever before it is easy to collect informatio … more →
Marketing Impact in a Multi-Screen World
Josh Gordon wrote 3 months ago: A recently published research brief from the Center For Media Research, introduced several fascinati … more →
More Insight into the Mobile User, Mobile Mergers
Josh Gordon wrote 3 months ago: According to a recent report from Forrester Research, four in five households have a mobile phone. T … more →
Consumers Demand Communications Preferences
Josh Gordon wrote 3 months ago: Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Mar … more →
Shopping Cart Portage: An Optimization Proposal
Bryce Marshall wrote 5 months ago: In the eCommerce universe few metrics are as deeply scrutinized as shopping cart abandonment. There … more →
BT's Official Self-Regulation Proposal
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Josh Gordon wrote 5 months ago: After much speculation, the proposed standards of self-regulation for behavioral targeting have … more →
Data Is the Heart of Direct Digital Marketing
Josh Gordon wrote 5 months ago: Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece o … more →
Mobile Marketing and Direct Digital Marketing Trends
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Josh Gordon wrote 6 months ago: I hope regular readers know that we diligently cover all things direct digital marketing here at the … more →
Real-World Assessment: Mobile Boarding Passes
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Brian Deagan wrote 6 months ago: I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was conv … more →
A New Era of Coupon Clippers
Amy Chubbuck wrote 6 months ago: Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner marke … more →
Relevance Plays A Big Role in Future Marketing
Josh Gordon wrote 8 months ago: Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the pane … more →
Purchasing Technology In A Risky Climate
Josh Gordon wrote 8 months ago: I'll just clear something up right away - this is a self-serving post because it discusses s … more →
Marketers: Innovate Now Despite Risk
Josh Gordon wrote 8 months ago: The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk st … more →
Forrester Marketing Forum - Kicking It Off
Josh Gordon wrote 8 months ago: Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Market … more →
Spam Is In The Eye of the Beholder(s)
Bryce Marshall wrote 8 months ago: I came across an article the other day in the New York Times Bits, reporting that global spam traffi … more →
A Real World Road Map For Email Success, Part 1
Bryce Marshall wrote 9 months ago: Forrester Research recently released "Your Email Marketing Road Map For 2009," which promise … more →
Role Playing With Email Marketing
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Amy Chubbuck wrote 10 months ago: You're an educated digital marketer. You've done all the research and read all the insights. … more →
