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Blogs about: Big Publishers

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#FollowReader: Recap from 12/11 TwitChat with Open Road's Jane Friedman

Kat Meyer wrote 2 weeks ago: Last Friday’s #FollowReader chat was a real treat. Our guest was Open Road Integrated Media … more →

Tags: As Seen On Twitter (#followreader), FollowReader, E-Books, Jane Friedman, Marketing, new models, Open Road Integrated Media

It's Welcome Harlequin Week at NetGalley!1 comment

lindseyrudnickas wrote 3 weeks ago: We interrupt this public service blog to bring you an update about its sponsor: NetGalley. As you ma … more →

Tags: As Seen On Twitter (#followreader), Events, NetGalley, Bloggers, Book Reviewers, e-galleys, galleys, Harlequin, reader communities

Book Ads Go Vertical: A Conversation with Verso Advertising - Part Two3 comments

Charlotte Abbott wrote 4 weeks ago: When it comes to book advertising, what are the do’s and don’ts for authors and publishe … more →

Tags: Good Ideas Dept., FollowReader, advertising, Authors, book consumers, buying habits, Marketing, new models, reader communities

Making Book Ads Work: A Conversation with Verso Advertising - Part One4 comments

Charlotte Abbott wrote 1 month ago: As publishers and authors strive to connect with their audiences through more channels than ever, wh … more →

Tags: Good Ideas Dept., Profiles in Convergence, FollowReader, Authors, Book Ads, book consumers, buying habits, Curation, reader communities

When Will Hardcovers Be Retired?7 comments

Susan Ruszala wrote 1 month ago: Two of my non-professional book interests collided last week sort of unexpectedly. #1: I had the opp … more →

Tags: Good Ideas Dept., Rants and Raves, buying habits, E-Books, new models

Book Reviewing in a Digital World: #FollowReader Recap3 comments

Charlotte Abbott wrote 1 month ago: How do major book reviewers select books, and how much has social media and other technology changed … more →

Tags: As Seen On Twitter (#followreader), Good Ideas Dept., Bloggers, Book Reviewers, Curation, e-galleys, Marketing, new models, Social Media

Giving Readers What They Want: Susan Danziger1 comment

Charlotte Abbott wrote 1 month ago: Delivering books to readers in new, more accessible ways is the book industry’s new challenge. … more →

Tags: Events, Good Ideas Dept., Publishing Insurgents Unite, Curation, E-Books, e-commerce, Marketing, new models, Social Media

The Day It All Changed26 comments

ftoolan wrote 2 months ago: OK, sounds dramatic, but trust me, mark down October 19, 2009 as a day to remember. Rarely, in my ca … more →

Tags: Good Ideas Dept., Profiles in Convergence, book consumers, bookserver, Brewster Kahle, E-Books, Internet Archive, iPhone, kindle

Kingman and Kindness on Reaching the New Book Consumer (#FollowReader Recap)3 comments

Charlotte Abbott wrote 4 months ago: OK, it’s now officially #followreader catch up week, with the third of three recaps from our w … more →

Tags: As Seen On Twitter (#followreader), Good Ideas Dept., Publishing Insurgents Unite, Bloggers, book consumers, booksellers, Curation, Indie bookstores, Marketing

Why Laura Dawson? Because Books Aren't Just Books Anymore!2 comments

Kat Meyer wrote 4 months ago: We’ve noticed that people seem to really enjoy our profiles of bookish types. (Yes, we actuall … more →

Tags: Profiles in Convergence, Publishing Insurgents Unite, Bloggers, Libraries, new models

The Future is Now: Ann Kingman and Michael Kindness2 comments

Charlotte Abbott wrote 5 months ago: Random House sales reps by day, Ann Kingman and Michael Kindness are also bloggers by night–an … more →

Tags: Profiles in Convergence, Publishing Insurgents Unite, Bloggers, booksellers, buying habits, Marketing, Social Media

Unadventurous Reading Gets You Nowhere5 comments

Charlotte Abbott wrote 5 months ago: Here at Follow the Reader, we tend to think readers are smart, with fascinating habits. But dare we … more →

Tags: Publishing Insurgents Unite, Rants and Raves, Bloggers, buying habits, promiscuity, reader communities, Social Media

I'm Not Bonding with My Sony Reader7 comments

Susan Ruszala wrote 6 months ago: A few weeks ago I was lucky enough to receive a Sony Reader and thought, “Why not?” After all, as th … more →

Tags: Rants and Raves, E-Books, Marketing

My Book Expo Hangover - and Wish9 comments

Charlotte Abbott wrote 6 months ago: My Book Expo hangover has lasted longer than usual this year, maybe because I crammed four days of m … more →

Tags: Good Ideas Dept., Rants and Raves, book expo, Carolyn Reidy, Marketing, Mike Shatzkin, PR

Edelweiss: The Ultimate Digital Book Catalog?7 comments

Charlotte Abbott wrote 7 months ago: Long a dream of cost-cutting publishers and readers who fantasize about the perfect electronic searc … more →

Tags: Good Ideas Dept., Publishing Insurgents Unite, Bloggers, Book Reviewers, booksellers, digital catalogs, Edelweiss, Marketing, PR

Raw Intelligence on Reading Decisions7 comments

Charlotte Abbott wrote 7 months ago: Word of mouth – always an important influence on booksellers and other early reviewers when it … more →

Tags: As Seen On Twitter (#followreader), Reader Market Research, Bloggers, booksellers, e-galleys, galleys, Good Reads, Libraries, library thing

'I Want to Be the Online Charlie Rose': A Chat with Bethanne Patrick14 comments

Charlotte Abbott wrote 8 months ago: An important part of our mission at Follow the Reader is to connect book reviewers, book bloggers, m … more →

Tags: Most Popular Posts, Profiles in Convergence, Publishing Insurgents Unite, Bethanne Patrick, Bloggers, Book Reviewers, Marketing, PR, reader communities

Publisher Outreach to Bloggers: New Models12 comments

Charlotte Abbott wrote 8 months ago: Although many corporate book publishing imprints uphold a separation of church and state when it com … more →

Tags: Good Ideas Dept., Most Popular Posts, Bloggers, Book Reviewers, Marketing, new models, Penguin Group, PR, reader communities

Free Sony Readers for Book Reviewers23 comments

Charlotte Abbott wrote 8 months ago: Chasing down the gossip that a consortium of big publishers are brewing a new strategy for distribut … more →

Tags: Enter To Win, Good Ideas Dept., Publishing Insurgents Unite, Book Reviewers, booksellers, e-galleys, Indie Publishers, kindle, Sony Reader


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