Homme Facial Exfoliator
(40ml x 3pcs = 120ml)

 
ONLY RM75

 
NOMINATED! FHM Magazine 2006 Grooming Awards for Best New Exfoliator.

 
This foaming cleansing gel deeply cleans to prepare the face for a closer shave. Round particles gently scrub away dead skin cells and help prevent ingrown hairs.

Today’s Featured Cause:
World Mission Outreach – World Mission Outreach is designed to spread the Gospel of Jesus Christ around the world by preaching, teaching and training others to do the same.

Save yourself some money with coupon codes and and support World Mission Outreach by shopping with Donation Street. Today’s top money saving offers:

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Hittade en rolig skönhets-enkät på den här bloggen. Så här ser det ut i mitt badrumsskåp (jag håller dock successivt på att byta ut mina produkter mot ekologiska, ej djurtestade produkter):

Jag som svarar är:
20+

Som rengöring använder jag:
-Body Shops Aloe Vera-serie för känslig hy
Dagkräm/nattkräm/ögonkräm:
-Dagkräm:None
-Nattkräm: Just nu testar jag Estelle & Thilds nattkräm
-Ögonkräm: Apoliva

Concealer/foundation/puder:
-Concealer: Cover All Mix eller YSL Touche Eclat
-Foundation: ID eller Mac
-Puder: ID

Andra produkter jag använder i ansiktet är:
-Peeling 1-2 ggr i veckan
-Ansiktsmask från Biotherm med jämna mellanrum
-Eight hour cream på läpparna
-Diverse smink
Mina bästa knep för att se pigg och fräsch ut är:
-Undvika att stressa
-SOVA
-Träna
-Vara noggrann med rengöring
-Vatten

(Merci à la merveilleuse Ariane Gagnon pour cet article utile! Suivez ses conseils les filles!)

L’hiver au Québec est difficile, et cela n’est un secret pour personne.
Nous devons non seulement nous adapter aux journées qui raccourcissent et donc au manque de soleil, mais aussi à la neige et au froid. Notre peau doit elle aussi s’adapter à ce choc saisonnier : avec le chauffage qui assèche la peau et l’alternance du chaud et du froid, l’état de notre peau peut rapidement empirer si nous ne savons pas comment en prendre soin.

Il est d’abord important de bien connaître son type de peau pour pouvoir lui appliquer les bons soins. Pour cela, je vous suggère fortement de passer à votre pharmacie la plus proche pour demander une analyse de peau. Une fois fixée, vous pourrez ajuster vos soins en conséquences.

Une erreur courante est de penser que notre peau s’assèche pendant l’hiver, alors qu’en fait, elle se déshydrate. Les peaux normalement sèches deviennent peut-être très sèches, mais les peaux mixtes ou grasses ne deviendront jamais sèches, et ce, même l’hiver : elles deviennent plutôt déshydratées.

Les peaux sèches sont caractérisées par leurs pores de peau invisibles et par des plaques de petites peaux qui se décollent de l’épiderme : elles manquent de lipides. Elles nécessitent des crèmes à texture riche qui viendront nourrir leur peau. Pour l’hiver, une crème agissant comme une barrière protectrice leur est nécessaire, comme la crème Hydra S.O.S de Lise Watier, conçue et testée spécialement pour les températures extrêmes du Canada.

On peut reconnaître les peaux déshydratées par de petites stries, ou par des picotements et brûlures ressenties aux changements de température. Pour celles-ci, je recommande fortement l’application d’un sérum hydratant comme l’Aquasource de Biotherm, qui viendra abreuver la peau et donc la calmer. Le sérum doit être appliqué après le tonique et avant la crème hydratante.

Dans tous les cas, je vous suggère de vous appliquer un masque hydratant comme le baume Aqualia thermal de Vichy, que l’on applique en couche épaisse et que l’on laisse reposer 10 minutes une fois par semaine après avoir nettoyé et exfolié votre peau.  Quand les journées sont particulièrement froides, vous pouvez aussi appliquer ce baume en une couche mince sur votre peau à la place de votre crème de jour, pour protéger votre peau contre le froid mordant.

Le corps et les mains ne doivent pas être délaissés! Traînez toujours avec vous un baume à lèvres et une crème à main. Plusieurs compagnies font même des ensembles baume & crème à petits prix, comme celui de Roc. Pour ce qui est de la crème pour le corps, il est préférable de l’appliquer au sortir du bain. Des baumes sont aussi disponibles, qui ont une texture plus onctueuse pour les peaux plus sèches.

N’oubliez pas votre protection solaire les journées de sport d’hiver, ou les journées où le soleil se reflète particulièrement sur la neige. La crème solaire est le meilleur anti-âge qui soit et…vaut mieux prévenir que guérir!

Bonne saison froide les beautés!

À lire aussi:
Forfait Star chez Bruno Desjardins
Comment survivre aux lendemains de veille avec classe
Who are you wearing?

Deux fois par année, la compagnie L’Oréal organise une mégaaaa vente d’entrepôt, le paradis des filles et des recessionistas. Une pièce remplie de maquillages, de produits capillaires et de parfums… à mini prix! Seul bémol? Il faut absolument une invitation pour pouvoir entrer, et les invitations ne sont pas toujours faciles à trouver. J’étais donc plus qu’heureuse quand ma maman m’en a déniché une, je me suis empressée d’inviter BFF pour un après-midi totalement girly.

Des mascaras à moins de 5$, des gloss à 1,50$, des vernis au même prix, du Lancôme, Maybelline, Pureology, Biotherm et j’en passe, j’étais comblée!

La bonne nouvelle pour vous, chères lectrices? L’invitation permet de se pointer DEUX FOIS à l’entrepôt. Or, mon budget m’interdit d’y retourner une deuxième fois, alors j’ai pensé vous faire plaisir un peu en vous offrant cette deuxième visite pour laquelle vous pourrez être accompagnée d’une copine.

Vous voulez gagner? C’est bien simple! Commentez en essayant de deviner quel montant j’ai dépensé à la vente hier, et à 17h la personne qui aura trouvé en premier le chiffre s’y approchant le plus recevra un courriel lui demandant de me fournir son adresse, car j’irai expressément poster l’invitation!

Je suis curieuse de voir vos paris…

(UPDATE: Est-ce que vous vous sentez comme dans The Price is Right?? J’adoooore ça!)

xx
Missaa

EAU PURE

Uma forma diferente, mais pessoal e generosa de cuidar de si própria: um

leve  spray refresca e perfuma o corpo da cabeça aos pés. As fragrâncias Biotherm são uma fonte de vitalidade que proporcionam uma sensação de frescor e bem-estar. 

A NATUREZA EM SEU ESTADO MAIS PURO

 Eau Pure é um retorno à fonte para Biotherm: a fragrância simboliza a força positiva das nascentes naturais. A inspiração? As poderosas torrentes de águas nascentes em uma cascata de notas límpidas, puras e revitalizantes. 

EAU PURE

Revitaliza, Perfuma, Refresca

 Um frisson de prazer provocado por uma fragrância que combina o frescor de    frutas verdes, puras e suculentas como o kiwi, limão, ruibarbo e chá verde, com toques florais. Além disso, um concentrado perfumado com 20% de óleos essenciais traz efeitos tonificantes para a pele.

O PERFUME DA PUREZA

  A criação de uma fragrância Biotherm exige um equilíbrio delicado. O perfume deve    ter uma presença natural e uma assinatura simples, fresca e feminina. Para Eau Pure, o desafio foi recriar uma sensação de pureza instantânea.

Notas cítricas e marcantes do grapefruit, limão, lima e kiwi, combinadas com ruibarbo, abrem a fragrância para um frescor puro e estimulante.

  As notas de coração ecoam com a riqueza das flores aquáticas como o lótus e o   aroma de chá verde.

  O musgo, patchouli e almíscar deixam um rastro profundo e amadeirado, segundo Nathalie Lorson, perfumista e criadora de Eau Pure.

Fonte: Marketing Biotherm

Produto Disponível nas lojas Lord: Conjunto Nacional Ala Norte, Brasília Shopping e Park Shopping.

Fonte imagens: Marketing Biotherm

Produtos disponíveis na lojas: Lord Brasília Shopping, Park Shopping e Conjunto Nacional Ala Sul.

Today’s Featured Cause:
vardar soccer dierkes – missouri soccer club that has over 20 teams and over 400 members.

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Volver a tener una piel joven (diez años menos) en cuatro semanas, es lo último que nos ofrece Biotherm con el tratamiento Skin Vivo, el primer tratamiento de belleza anti-edad reversivo, recomendado para mujeres mayores de 30 años.

Biotherm basa este atractivo ofrecimiento en los componentes de las cremas de Skin Vivo, que cumplen una doble acción antiedad, protegiendo y reparando los micro-daños sufridos en el ADN, gracias al Reserverol SV y reactivando la actividad de los genes de la vida celular, debido a la concentración de Plancton Termal Puro.

La línea de Skin Vivo está formada por cuatro productos para una completa rutina de belleza de mañana y noche, si los empleas en conjunto pueden ayudarte a mejorar considerablemente la apariencia de tu piel.

• Loción limpiadora: Para iniciar el proceso de renovación de la piel. Utilízala como primer paso de tu rutina de belleza diaria, aplicándola por la mañana y/o noche extendiéndola con la ayuda de un algodón. Esta loción deja instantáneamente la piel radiante, lisa y aterciopelada, lista para recibir el tratamiento Skin Vivo

• Serum: El producto estrella de Skin Vivo, concentra un 50% adicional de Plancton Termal Puro, por lo que tiene un efecto tensor inmediato que se traduce en una piel más tersa, radiante y luminosa. Su uso durante cuatro semanas rejuvenecerá el aspecto de tu piel.

• Crema de tratamiento diario: Para utilizar por la mañana y por la noche, aplicando en rostro y cuello y evitando el contorno de los ojos. Disponible en dos texturas, para cada tipo de piel.

• Gel contorno de ojos: De textura gel-crema, ilumina y rejuvenece instantáneamente la mirada. No contiene perfume y además ha sido testeado bajo control oftalmológico para no irritar esta zona del rostro tan delicada. Para obtener mejores resultados en un corto plazo de tiempo, debes aplicarla mediante suaves golpecitos, como parte de tu rutina de belleza por el día y por la noche.

Fuente: www.webdelabelleza.com

Eterna giovinezza? Non proprio. Il settimanale Il salvagente, nel numero in edicola da oggi , dedica un ampio e dettagliato test alle creme anti-rughe. Vi anticipiamo il servizio di apertura. Tutto il testo (tabelle di qualità comprese) lo trovate all’nterno del giornale in vendita questa settimana. Ecco il testo.

L’articolo de Il Salvagente: “Rughe d’espressione”

A meno che non vi siate abbeverati alla fonte dell’eterna giovinezza, il tempo trascorre e lascia i suoi segni. Dentro, ma anche fuori. La pelle invecchia, compaiono le prime rughe, che simpaticamente vengono chiamate “d’espressione”, ma che si fanno via via più profonde e antiestetiche, soprattutto per chi rifiuta di non avere più vent’anni e pagherebbe oro per tornare al viso pulito e levigato che si ha a quell’età.

Uomini o donne non fa differenza

E che si tratti di uomini o donne, oramai anche sotto questo aspetto non c’è grande differenza, si va alla continua ricerca dell’elisir magico in grado di restituire loro la bellezza di un tempo. Per aiutarle nel tentativo di vedere riflesso allo specchio un volto senza rughe, la ricerca le ha pensate tutte: botulino, iniezioni di acido ialuronico fino al lifting e alla chirurgia estetica. Mezzi più o meno invasivi che ridonano tono e elasticità alla pelle, ma che sono anche rischiosi e non sempre totalmente efficaci.

La dermatologa: “È tutto scritto nel Dna”

“Partiamo dal presupposto che l’invecchiamento della pelle è scritto nel nostro dna” spiega la dottoressa Pucci Romano, vicepresidente dell’Associazione internazionale di ecodermatologia Skineco. “Il patrimonio genetico è il solo responsabile del sorgere delle rughe. In altre parole, basta guardare in viso i nostri genitori per capire come si diventerà. È anche vero che esistono dei principi attivi quali l’acido glicolico, l’acido salicilico che stimolano il ricambio cellulare, ma non fanno miracoli”.

Promozione a metà per le creme

Una promozione a metà, dunque, per le creme antietà: un mercato fiorente sempre all’avanguardia e sempre più redditizio, dal momento che le confezioni da 50 ml per pelli mature sono tutt’altro che economiche e arrivano a sfiorare i  100 euro.

Fate attenzione agli ingredienti in etichetta

Tuttavia, nonostante si possa chiudere un occhio sul prezzo pur di godere di un prodotto “miracoloso”, meglio fare sempre attenzione agli ingredienti in etichetta: sostanze non sempre innocue si possono trovare nelle composizione della crema, nocive non solo per la pelle, ma anche per l’organismo e per l’ambiente.

I nove prodotti antirughe testati

Il Salvagente nel numero in edicola ha testato alcuni prodotti antirughe, fra i quali abbiamo selezionato nove creme in commercio in Italia, molto utilizzate dalle consumatrici nostrane. Con risultati non sono affatto incoraggianti. Soltanto due marchi, infatti, si aggiudicano il voto ottimo: Dr. Hauschka crema rigenerante della Wala e Nivea Visage Vital tripla azione antietà della Beiersdorf. Quest’ultima unisce all’assenza di sostanze pericolose, un prezzo davvero vantaggioso: 15,89 euro contro i 51,90 euro dell’antietà di Dr. Hauschka.

Una disfatta per molti prodotti

Una vera disfatta per i restanti prodotti che oscillano tutti fra un voto mediocre e un voto scarso, per il contenuto di ingredienti sospetti di provocare allergie o reazioni anche più gravi a contatto con la pelle. L’elenco di sostanze irritanti contenuto in grandi e famosi flaconcini (Biotherm, L’Orèal, Olaz, Vichy, Lierac, Eucerin, Marbert) è lungo e fa accapponare la pelle: muschi policiclici, una sorta di profumi sintetici accusati di provocare reazioni endocrine in pesci e mammiferi, peg, emulsionanti che rendono la pelle più permeabile anche alle eventuali sostanze tossiche presenti nella miscela. E poi composti alogenorganici, conservanti allergenici, perfino cessori di formaldeide, conservanti fortemente indiziati in caso di irritazioni, dermatiti e allergie.

Mosse intelligenti che si possono fare

Ma se la cura delle rughe può risultare difficile e perfino pericolosa, la prevenzione è un’operazione a cui dedicare molta attenzione. Spiega ancora la dottoressa Pucci Romano: “ Nonostante l’invecchiamento cellulare sia un processo naturale, esistono delle mosse intelligenti che possono aiutarci a mantenere più elastica e più idratata la pelle. Prima di tutto conoscere la propria epidermide aiuta a capire quali sono i prodotti più giusti. Importantissimo, poi, sapere quale è il proprio fototipo: l’esposizione solare è la maggiore responsabile della formazione delle rughe. Per questo motivo il sole va preso con cautela e sul viso va sempre applicata una crema a schermo totale in modo che la pelle, molto delicata, risulti sempre protetta. Infine una detersione costante e con prodotti non aggressivi è il terzo step da non trascurare”.

Fonte: www.ilsalvagente.it

Martha Vineyard of Milwaukee, Wisconsin asks, “I suffer from oily skin and unnecessary shine. I am constantly looking for products that will reduce redness and boost my skins health. What do you suggest?“

Lucky for you Martha, there’s a secret to beautiful, healthy skin. BIOTHERM! Biotherm offers facial skincare that is simple to use and easy to understand, including a full range of cleansers, toners and treatments for normal/combination, dry, and oily skins. Every product was formulated in Biotherm’s laboratories so they will work perfectly with skin’s natural biological processes to renew, restore and rejuvenate. Biotherm also offers a range of specially targeted skincare solutions to address more specific needs such as aging, acne, skin brightening and the elimination of toxins.

Try these products from Biotherm:

1. BIOPUR PORE REDUCER
Gentle Purifying Gel

Saponine water and oil-regulating Copper and Zinc are combined into a purifying cleansing gel to deeply unclog pores and reveal clearer-looking skin.

Application:
Massage into wet skin. Rinse with warm water. Use mornings and evenings. (4.2 oz)

2. BIOSOURCE
Softening Cleansing Milk for Dry Skin

This lightly-scented cleansing milk gently removes makeup and thoroughly cleanses facial skin of dirt and debris without drying. Leaves skin soft with no residue. (6.7 oz)

3. BIOSOURCE BIOSENSITIVE
Dermo-neutral cleanser, gentle milk mild pH, face and eyes

Sensitive skin, while beautiful and delicate, is often fragile. That’s why Biotherm developed a gentle milky lotion to relieve 5 symptoms of skin sensitivity (flare-ups, redness, tightness, tingling and flaking).

How? Through a combination of phyto-omegas 3 and 6, natural dermo-balancing ingredients, and the equivalent of 5,000 liters of thermal spa water concentrated in an ultra-moisturizing texture.

Result : Skin is supple and soft, soothed and incredibly comfortable. (6.76 oz)

100% alcohol free
100% colorant free
100% perfume free
Allergy tested
Mild PH

4. SOURCE THÉRAPIE SUPERACTIV
Concentrated Skin Perfecting Serum

A healthy dose of perfection!

This super charged perfector helps skin feel stronger, balanced and more refined. In just 5 days, you’ll see radiant results. Over time, your skin will look healthier and be more resistant to the signs of premature aging.

- Suitable for all skin types.
- Use alone or under any moisturizer.
- Available in two sizes: 1.7 fl.oz. and 1.0 fl.oz.

Ultra Fragrances Inc has an amazing selection of world renown Perfumes and Colognes up to 70% off as well as beauty and skin care products to accommodate any occasion! Remember, at UltraFragrances.com you get FREE SAMPLES with every purchase and FREE SHIPPING with orders over $100! Visit Ultra Fragrances Inc today, where luxury meets affordability!

Foi difícil comprar, porque o preço não é nada “convidativo”. Mas, enfim, criei coragem e há algum tempo ela faz parte do meu arsenal contra os cabelos feios.

O que posso dizer é que é MUITO EFICAZ. Os cabelos ficam sedosos, cheirosos, com balanço, brilhantes, hidratados e nitidamente mais fortes. O uso contínuo é muito benéfico e nota-se logo nos primeiros procedimentos que ela é bem potente. Talvez, seja fruto da mistura dos óleos essenciais de lavandino e alecrim que são tudo de bom para cabelos secos.

O uso é muito fácil, basta 10 minutinhos.

Apenas não recomendo para fios finos e esvoaçantes, pois ela dá muito balanço e leveza.

Produto muito bom mesmo.

Para comprar faça pesquisa em sites internacionais, pois o preço no Brasil não é nada incentivador ou convidativo. O valor no Brasil  está em torno de R$ 145,00.

Ja, då var det dags för en liten protestbloggning igen. Jag har några tunga ämnen på gång för de närmsta dagarna så jag vill bara försäkra mig om att bloggen ligger på plus innan jag beger mig in i mörkret. Denna gång handlar mina frivoliteter om mina favoriter bland skönhetsprodukter som luktar citron. Ni får helt enkelt tjuvtitta lite i mitt badrumsskåp.

L´Occhitane flytande handtvål

Denna handtvål brukar jag köpa på NK på nedre botten. Den är gjord av ekologiska produkter av det franska företaget L´Occitane. Den luktar fräscht och vår ömsesidiga kärlek kommer vara många år till.

Biotherm deodorant Deo Pure brukar jag köpa på Åhléns. Den är dyr, men jag tröstar mig med att den är dryg.

Bliss Lemon sage body butter

Den här fuktkrämen (eller jag kanske ska kalla den smörkrämen?) har jag fått i present av en kompis som verkligen är bra på förtjusande frivoliteter. Hon har köpt den på ett SPA i New York vid namn Bliss. Den luktar citron och salvia.

Har du också några favoriter som luktar citron? Dela gärna med dig av dina tips!

To mark the company’s milestone, L’Oréal launched a limited edition 100th anniversary Elnett hair spray, available exclusively at Target while supplies last.

This month, L’Oréal Paris celebrates a major milestone of 100 years of beauty, with products sold in over 150 countries around the world.

Eugène Schueller

Industriel français

[Economie et Entreprise]
Né le 20 mars 1881
Décédé le 23 août 1957

Founder, French chemist Eugene Schueller, developed the first permanent hair color using an oxidation process, and the amazing growth it has generated over the past century, not just in hair care, but in skin care, color cosmetics, skin care and fragrance. Happy Anniversary L’Oréal —your efforts have truly been worth it!

1907
• Schueller, a young French chemist, creates the first synthetic hair dye, named “Black and Gold”, a brand name never used. “L’Aureale”, a name inspired by a hairstyle in fashion at the time called “L’Aureole” from the Latin aureola, golden crown and by extension a luminous and colored halo. A few months later the name was simplified to “L’Oréal” which interestingly has its roots from the Greek “Orea” which means beauty.

1908
•With just 120 Euros in his pocket, Eugène Schueller registered his company “The Societe Francaise de Teintures Inoffensives pour Cheveux”. He established the company in a two-bedroom apartment in rue d’Alger – the dining room was used as the demonstration room and the bedroom as the laboratory.Eugène Schueller did everything himself – he manufactured his products during the night, then sold them to Parisian hairdressers during the morning and delivered them in the afternoon.

L’Oréal offices in the 1900s.

1909
•Eugène Schueller gained the backing of an accountant from Epernay who loaned him 4000 Euros. This enabled Eugène Schueller to think on a larger scale – he moved the company which he renamed “L’Oréal” to a four bedroom apartment in the rue du Louvre, he recruited his first employee and he began to advertise his products via a trade journal “La Coiffure de Paris”.

1910
•Eugène Schueller soon began to export his products abroad – from 1910 L’Oréal products were sold in Austria and Italy – by 1914 an additional six markets had been added; Hungary, Germany, Belgium, Holland, Switzerland and Russia and by the 1920s sales had been extended to the Americas, Russia and the Far East.

1929
•During the twenties, fashion changed. Women started getting their hair cut. A short style required shape and, more importantly, color. L’Oréal responded to this need by creating Imédia Liquide.

1934
•Eugène Schueller recognized a huge potential for hygiene and toiletry products for the body and hair. He took over Monsavon and in 1934 launched Dop, the first mass-market shampoo without soap (which left traces on the hair). It became L’Oréal’s philosophy to make technological products available to the largest number of people.

A 1941 advertisement for Maybelline’s Glow with Enchantment featured Rita Hayworth.

1935
•L’Oréal launched the sun tan oil Ambre Solaire, which became very successful the following year as the French started to go on their first paid holidays and enjoy the pleasure of sunbathing.

1946
•L’Oréal launched Oréol, the first cold wave in Europe: a real revolution in the world of hairdressing and the life of its customers.

1951
•Régé-Color became hugely successful with hairdressers. It was the start of the coloring culture among the masses in France.
•L’Oréal began to commercialize its products in broader distribution channels.

1953
•The company Cosmair Inc. was created and became the exclusive licensee of the L’Oréal Group in the USA.Headquartered in New Jersey, it did not move to New York until 1965.

1960
•Elnett hairspray was launched. It was a technological breakthrough in the hairstyling market. Elnett contained certain polymers, which could be removed with light brushing while other products on the market at that time contained lacquer which was very difficult to remove.Today Elnett remains one of the most coveted products of hairstylists around the world.

1964
•Lancôme was acquired, which transported L’Oréal into the world of toiletries, make-up and perfume and gave it access to the selective channels of the perfume sector.
•L’Oréal took over Garnier.

1965
•Guy Laroche Perfumes were created. With the launch of Fidji, the L’Oréal Group became involved in the creation and development of perfumes for the first time.

1966
•L’Oréal introduces Preference, its first mass-market haircolor line.

1970
•L’Oréal acquires Biotherm.

L’Oréal’s Ambre Solaire.

1973
•L’Oreal take-over of the Synthélabo Pharmaceutical Laboratories.
•The Gemey brand was acquired.
•L’Oreal introduces the “Because I’m Worth It” ad campaign, which was created in the US.

1974
•Lancôme introduced in the US.

1975
•Equalia by Vichy was created, the first moisturizer based on an anti-dehydration mechanism. L’Oréal had already signed technical agreements with Vichy in 1954. This company was acquired outright in 1980.

1978
•Anais Anais perfume by Cacharel was launched.

1979
•C.I.R.D (Centre International de Recherches Dermatologiques) was created at Sofia-Antipolis, specializing in the treatment of skin problems and ageing.

1982
•Plénitude was launched, representing the entry of the L’Oreal Paris brand into skincare.Today Plénitude is known as Dermo-Expertise.

1984
•L’Oréal acquires Ralph Lauren Fragrances

1986
•Niosome by Lancôme was launched. The niosomes, created and patented by the L’Oréal Group’s research division, are part of the liposome family.

1989
•Helena Rubinstein was acquired.
•Take-over of La Roche-Posay Pharmaceutical Laboratories, specialists in skin care.

1990
•Trésor, the iconic Lancôme women’s fragrance was launched.

1993
•Redken was acquired by L’Oréal, which manufactures and distributes products for professional hairdressers.
•Capital Soleil by Vichy, which contains the new filter Mexoryl SX, was launched.

1994
•Cosmair became a wholly-owned subsidiary of the L’Oréal Group.

An archival ad for L’Oréal D’Or, the first bleaching product designed to give hair a sun-kissed look.

1996
•The L’Oréal Group acquired the American mass-market make-up company, Maybelline.In the same year, L’Oréal bought the Chilean company, Unisa.One year before, the Group had taken over the company, Jade, in Germany within the same market. With these acquisitions, L’Oréal became the world leader in the mass-market make-up sector.
•L’Oréal brought together its cosmetic activities in Japan under one subsidiary, Nihon L’Oréal.

1998
•Soft Sheen Products, the American company, which specializes in ethnic hair products, was acquired by L’Oreal USA
•L’Oréal signed a partnership with UNESCO bringing to the forefront women’s fundamental role in research, notably in the life sciences.The program was called For Women in Science.

1999
•L’Oréal acquired Maybelline in Japan. As a result of the acquisition L’Oréal now had the world rights to Maybelline.

2000
•L’Oréal acquired Miss Ylang, the leading mass-market make-up company in Argentina
•L’Oréal acquired the US company Carson (the world leader in ethnic hair products).As well as Matrix (the number 1 brand in the American professional haircare market) and Kiehl’s Since1851.
•L’Oréal acquired the shampoo brand Respons.
•Cosmair Inc. changes its name to L’Oréal USA.

2001
•L’Oréal acquires the US company BioMedic which specialized in skin care products to accompany dermatology and plastic surgery treatments.
•L’Oreal announces the acquisition of Colorama, the Brazilian mass-market make-up and shampoo brand.
•L’Oréal acquired a 35% interest in the Japanese company shu uemura.

2002
•L’Oréal and Dutch designers Viktor & Rolf enter into a partnership for the launch of new fragrances.
•L’Oréal acquired the US company ARTec, which markets hair care and hair color products for the professional salon industry.

2003
•L’Oréal entered Fortune Magazine’s annual All-Star list of the world’s 50 “Most Admired Companies.”
•L’Oréal inaugurated the first ethnic hair and skin research center in Chicago.The Institute was the first research center in the world uniquely dedicated to studying the skin and hair of different ethnic groups.
•L’Oréal joined the « Global Compact » an international sustainable development initiative launched by United Nations’ Secretary-General Kofi Annan in 2000.
•L’Oréal acquired the majority share in shu uemura Cosmetics Inc., the company that manufactures and markets shu uemura brand cosmetics in Japan (4 years after acquiring 35% of shu uemura’s Japanese operations and the international rights to the brand outside of Japan).
•The L’Oréal Group signed an agreement to acquire one of the top three skincare brands in China: Mininurse. At the time of acquisition, this mass-market brand was distributed throughout approximately 280 000 outlets across the country.

2004
•L’Oréal acquires the Chinese make-up and skincare brand Yue-Sai
•L’Oréal inaugurates a new manufacturing plant in Pune, India which has been especially conceived to apply the most stringent international regulations for quality and hygiene in cosmetics manufacturing
•A new agreement between the majority shareholders of L’Oréal for the absorption of the holding company Gesparal by L’Oréal. Upon completion of the transaction, the Bettencourt family and Nestlé become direct shareholders of L’Oréal. Mrs. Bettencourt remains the largest shareholder of L’Oréal
•L’Oreal receives the Diversity Best Practices Global Leadership Award which was accepted by Sir Lindsay Owen-Jones.

2005
•Sir Lindsay Owen-Jones received the Anti-DefamationLeague’s International Leadership Award in recognition of his career, community leadership, and commitment to diversity.
•Mexoryl approved in the US
•L’Oréal opens a research center in Pudong, China to support basic scientific research to understand the structure and behavior of Chinese hair and skin.
•L’Oréal acquires the US company, SkinCeuticals and integrates it into the Active Cosmetics Division.

2006
•L’Oreal acquires The Body Shop.Remaining a separate business within L’Oreal, it became the 7th largest brand with a distinct positioning in the high growth “naturally oriented” segment.It was the perfect fit with L’Oréal’s existing diverse portfolio of international brands with different cultural origins.
•Mexoryl gets FDA approval for use in the US

2007
•L’Oréal acquires the US company PureOlogy, a luxury brand sold through hairdressers in the professional market.The products are uniquely developed for hair colorists to use and recommend to their clients.The brand is notable for its range of highly concentrated sulfate free shampoos.

2008
•After obtaining the necessary authorizations from all the competition authorities, L’Oréal and PPR signed a definitive agreement for the effective transfer of Yves Saint Laurent Beauté to L’Oréal.YSL Beauté was incorporated into the Luxury Products Division.

2009
•L’Oréal celebrates 100th anniversary

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