The name says it all – a product launch campaign featuring something black. The suspense was supposed to grow darker with each clue for three consecutive days, followed by the actual product. 720 more words
Tags » Black Egg
Blogadda recently announced the #WhatTheBlack campaign.
As a part of the campaign, few shortlisted bloggers were to receive interesting clues (one clue everyday for three days) to help them guess the mystery behind #WhatTheBlack and on the fourth day the real product around which the suspense has been spun would be revealed. 1,108 more words