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15 Social Media Statistics That Every Business Needs to Know

Erin — Thu, 28 Feb 2013 07:59:06 +0000

There are many statistics floating around about social media, and at any time they change to reflect the evolution of the social media space which is as fluid as our culture. However, for those of us paying attention, it’s become clear that social media has become a foundation in the way businesses and brands connect and communication with consumers and their audience. Here are some of the most relevant stats from 2012 that reflect how crucial social media is.

1. Facebook is the most visited website (of all websites)
This might not shock you, but think about the repercussions for your brand NOT being on Facebook. True, four years ago, Facebook didn’t even rank in the top 10, but now it is the Big Daddy of all social media platforms and the most used and visited. 74% of consumers cited relying on social media to make purchasing decisions, and you can bet your bottom dollar that Facebook was a big part of that.

2. Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.
For businesses that have just gotten the hang of the concept of SEO and how to use that in their digital marketing, this probably just blew your mind. But this is another growth of social media, it does have an effect on your search rankings. Answer, if you want to optimize your SEO, have compelling and dynamic content on social media to support your brand.

3. 53% of people recommend companies and products on Twitter.
If that many people are recommending your company or products, your company should have a presence to be a part of the conversation.

4. There are 800 million active users on YouTube that spend an average of 15 minutes/day on YouTube
We’re watching videos, why not your videos. Although the most watched video in 2012 was Gangnam Style, the viral video Harlem Shake took the video world by storm early this year, with multiple brand and businesses participating (including Google and Facebook employees). Be a part of the modern web culture.

5. The average consumer mentions brands 90 times/week with family, friends and co-workers.
You’re much more likely to be mentioned if you are part of the conversation and build relationships with your brand advocates.

6. There are 5 million images uploaded to Instagram every day
Although this is a fairly new platform, it’s integration with Facebook makes it a hip and “now” social media platform perfect for sharing photos and the insider’s scoop of the goings on behind your brand.

7. The average user spends 89 minutes/month on Pinterest
Almost an hour and a half a month, that’s a lot of likes and repins. Have your brand represented to be a part of the community.

8. 56% of people check Facebook daily
Over half of Facebook’s users check it daily, meaning your content should be daily as well to reach the maximum number of people. Don’t overdo, but make sure your content is valuable and consistently fresh to keep consumers coming back to engage with your page’s conent.

9. There are 120,000 tweets sent every second
That’s a ton of tweets. It may seem chaotic, but there are a lot of conversations to be had if you know where to look. Follow relevant users and thought leaders in your networks and start conversations with them and build relationships by responding to tweets, RT’s and favorites.

10. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online
Building your online following is essential to extending the ecommerce efforts of your brand online. Users are much more likely to respond and buy brands that make them feel special.

11. The Google +1 button is used 5 billion times per day.
Google+ is the third most active social media platform, though it is often ignored by brands and dismissed by not having a “cool” factor like Facebook. Don’t miss out, this platform is easy to use and can drive a substantial amount of traffic with the power of Google search.

12. 83% Of Pinterest Users are women, the most popular categories include clothes, crafts, and food.
Think about your demographic, if your targets include women, food, crafts or fashion, Pinterest is for you. Pinterst can also be a major traffic driver and congregate of hobby-specific communities including design, photography, and other visually appealing hobbies.

13. The average user spends 21 minutes/week on LinkedIn
Get connected. If you want to bring more talent and leads to your business, be active on LinkedIn, start and participate in relevant groups and optimize your profile.

14. WordPress is the highest ranked blogging platform on Google including Blogger and Tumblr
Blogging is one of the most important drivers of traffic and foundations of SEO. Think about how a blog (and a wordpress blog specifically) can help your business or brand.

15. 50% of shoppers have made a purchase based on a recommendation through a social media network
I’ve done it and I know all the tricks, but this is a huge number for brands to take note of. Your participation, communication and presence affect SALES. Make it count.

So if after all of this, your brand still isn’t using social media, it’s time to start considering how not using social media can be hurting your brand in the long run.

Find any of these stats especially interesting? Tweet me at @ErinSRichards and share your thoughts!

*originally published on Business 2 Community

All about those blogs

bradlombardo — Sat, 07 Feb 2009 17:17:11 +0000

* Creating original, relevant and keyword-rich content, thereby increasing the breadth and depth of your site information base
* Attracting search engine spiders to your site, thereby increasing your page rank standings
* Attracting users to your site, particularly those associated with your industry, thereby increasing site traffic
* Driving your company to better find its market niche in your industry

Effective blogging is recognized by webmasters and SEO experts everywhere as a very marketable and profitable SEO tool. Regular postings on your company website blog can positively impact on your SEO campaign in several different ways:

* Creating original, relevant and keyword-rich content, thereby increasing the breadth and depth of your site information base
* Attracting search engine spiders to your site, thereby increasing your page rank standings
* Attracting users to your site, particularly those associated with your industry, thereby increasing site traffic
* Driving your company to better find its market niche in your industry

One of the great advantages of blogs concerns how well they compel inbound links to gravitate to your site. Blog content is usually industry-relevant, which leads search engines to “link together” your blog postings and tag it as industry-related information. Daily industry news updates, marketing campaigns, press releases, event general banter or dialogue – it all receives credit towards your page count, particularly if you liberally include industry catchphrases, keywords and company terms.

A related plus is that regular blog postings will increase perception of your site as a valuable source of information and of your company as an industry expert. This means that the right sets of eyes are being attracted to your site. It’s even better if the information posted is new and/or thought-provoking, since this will open the door for two-way conversation. Fellow industry folk are always interested in new ideas and new forums for expressing them, so your blog can become an effective venue where different industry opinions hold fort. Relevant discussions will inevitably prompt others to contribute their own opinions or viewpoints, thus facilitating an easy, ongoing dialogue. This type of industry chatter, and the relationships which eventually develop from it, help make regular blogging a very worthwhile exercise.

Regular blogs can have a multiplier effect on your site’s page count. There are blog host applications which actually engender a unique HTML page for each individual blog entry (i.e. Moveable Type), meaning that a single new blog page can lead to lots of new pages and a real increase in your page rank standings. Search engine indexing of your site is also enhanced, since engines consider larger sites as more apt to provide better and more all-encompassing industry expertise. The more often you blog, the more pages you create and the more frequently your site will be spidered. Companies would do well to try to blog every day, Monday to Friday. Time should probably be set aside for this. Why, you could even blog on the weekends, if your better half does not mind.

Another advantage of regular blogging is that they are relatively search engine-friendly. Invariably written in simple formats which are easy to spider, blog page codes usually contain clean, text rich HTML and are devoid of non-spdier-friendly Flash or JavaScript. Also, engines love the naturally written, original content produced by blogs. Google even has its own blog search, enabling users to search for information only found on blogs.

Finally, the number of inbound links attracted to your site will be significantly augmented if you submit your blog to different blog directories. This enables it to be syndicated by an RSS feed (Really Simple Syndication), facilitating the placement of your blog online. Subscribers to you RSS feed would be informed of any new updates or postings. Sites carrying blog feeds and make them available for syndication are also repeatedly spidered on a daily basis, allowing for instant indexing.

Enlaces a otros blogs de seo

raquelfranco — Tue, 22 Jul 2008 18:12:58 +0000

Cual debería ser el objetivo principal de un seo (Seo Charlie)

Herramienta de palabras clave para crear escenarios (Seo Femenino)

Crisis en google trends (Sergio Blanco)

Cuando las serps de los buscadores son más que un tablero de Ajedrez (Nuño Valenzuela)

Seo barato (David Martín)

El blog que corresponde con el nombre de Seo Femenino, es mio también pero en este caso con dominio propio, que es lo que tenía que haber hecho desde un principio, ¡pero nunca es tarde si la dicha es buena!

Gurus seo de España

raquelfranco — Thu, 22 May 2008 19:26:39 +0000

Ya se que el título gurus seo de España parece un poco extravagante quizás, pero es una forma de dar al post un toque diferente para mencionar a otros seo de España y Latino América que he conocido personalmente en el congreso del SMX.

Además, teniendo en cuenta que vinieron a dicho evento los gurus seo de habla inglesa, y no nos dijeron nada que no supiéramos ya….bueno, rectifico nos confirmaron que el que tiene valor es el primer enlace, cosa que ya sospechábamos.

Si me he olvidado de alguien que me lo diga, porque realmente estoy agotada, menos mal que mañana ya es viernes He tomado apuntes pero los tengo que organizar, así que poco a poco los iré incluyendo en el blog…saludos!!!

P.D: demasiado alto el aire acondicionado para mi gusto en el evento, podían haber avisado que no iba a haber internet, y me hubiera evitado el ir cargada con el portátil, y comer de pie será bueno para el networking pero para la salud no se

Título Seo

raquelfranco — Tue, 13 May 2008 16:49:29 +0000

El otro día me preguntaron que estudios había realizado y que titulo seo tenía . La respuesta fue que titulo como tal no tengo, pero ni yo , ni nadie que se dedica a este mundillo. ¿Porqué? Porque hoy por hoy no existe un título homologado que acredite que eres seo.

Sólo existe una manera de comprobar que lo eres, y es demostrando que lo sabes hacer, o teniendo referencias de haber trabajado en ese campo. O como dice David Martin de marketing online, el mundo seo se aprende con ensayo, prueba y error. O como hace Erriosa en su blog de seo con sus “experimentos”.

Hoy en día tenemos al alcance de nuestros bolsillos libros de posicionamiento en buscadores de habla hispana, para iniciarnos un poco en el tema. Los blogs de posicionamiento web y foros seo, son puntos de encuentro donde intercambiar dudas y seguir aprendiendo.

¿Y tú cómo has aprendido ?

Blogs de seo y marketing que leo a diario

raquelfranco — Mon, 31 Mar 2008 22:10:49 +0000

Victor me pregunta, cual es mi lectura diaria dentro del mundo seo y del marketing, y son los siguientes:

Sergio Blanco

Seroundtable

El telendro (aunque ya hace mucho que no escribe)

Errioxa

Telendro (parece, que tras mucho tiempo , ha decidido volver a la carga)

En mybloglog, podéis comprobar cuales son los que casi a diario puedo leer, cada 15 días les doy un buen repasito el fin de semana…