Blogs about: Boomer Research
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Grandparent Market - Where the Money is for Marketers?
Grandparents. 70 million of them in the US. They buy $2 trillion worth of goods and services annually. High levels of income and eduction. And they spend alot of money on their grandchildren. And … more →
What's Next Boomer Business Summit
Grandparent Market - Where the Money is for Marketers?
wrote 8 months ago: Grandparents. 70 million of them in the US. They buy $2 trillion worth of goods and services annua … more →
Baby Boomers in Europe use Social Media
wrote 8 months ago: We know baby boomers in the US are increasing using social media –FaceBook, Twitter, LinkedIn, … more →
2009 Generations Online Report
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wrote 9 months ago: The Pew Internet & American Life Project has released the 2009 version of its Generations Online … more →
Baby Boomer Women Growing Networks Online and Offline
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wrote 9 months ago: For women 50 plus, social networks are continuing to expand – not contract .Defying the stereotypes … more →
Baby Boomer Word for 2009 - Recalibration
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wrote 9 months ago: Recalibration– that’s the theme for consumers in 2009 as consumers reset the scales afte … more →
Oldest Baby Boomers and Youngest Differ on Money Issues
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wrote 10 months ago: How Boomers Differ in Concerns About Money Oldest boomers and the youngest boomers differ in th … more →
Baby Boomer Women Will Drive the Use of Social Media
wrote 10 months ago: There has been a flurry of blog postings lately on the wonder of baby boomers using social media and … more →
Baby Boomers Slower to Adopt Twitter
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wrote 10 months ago: Boomers Finding Their Way to Twitter Twitter is primarily a younger person’s tool. But then … more →
HDTV Tops Baby Boomers' Technology Wish List
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wrote 10 months ago: HDTV Tops Boomer's Technology Wish List Baby boomers’ love affair with technology conti … more →
Baby Boomers Continue to Expand Online Activities
wrote 11 months ago: If you still have doubts about whether baby boomers and seniors are online, just take a look at the … more →
Baby Boomers Key Demographic for Marketers
wrote 11 months ago: Baby boomers remain the most important demographic for marketers, according to a survey by the Marke … more →
Baby boomers use of technology and online search strong
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wrote 11 months ago: Lots of news out of the consumer electronics show in Las Vegas last week. And a research study conf … more →
Cost of Caregiving Hits Baby Boomers
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wrote 1 year ago: More baby boomers are facing caregiving responsibilities and it’s hitting their finances as we … more →
