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Rentrak Cross-Platform Entertainment Rankings – November 25, 2014

The global phenomenon that is “The Hunger Games” continues with the latest installment “Mockingjay, Part 1″ launching in 85 international markets this weekend on 17,000 screens. 235 more words

Box Office

Thanksgiving Box Office: 'Mockingjay' to Feast on Sizable 'Penguins,' 'Bosses'

Katniss Everdeen, some cuddly penguins and a trio of hapless kidnappers will crowd around the Thanksgiving box office table.

Among the heavy hitters at the multiplex, “The Hunger Games: Mockingjay – Part 1″ is best positioned to dominate ticket sales. 639 more words

News

'Mockingjay' Faces Aggressive 'Penguins', 'Bosses' In Turkey Day B.O. Showdown

Penguins will try to carve into a Katniss’ Thanksgiving feast this weekend at the box office but, despite a lower-than-expected debut from the penultimate Hunger Games… 547 more words

Box Office

BOB

Box office Bomb. A film that fails financially at the box office to recoup the amount spent making it. A BOB is BAD.

Advertising Acronym

China Box Office: 'Interstellar' Continues to Outperform

HONG KONG — Debate over whether “Interstellar” was too brainy for mainstream Chinese audiences, too long, or simply lacking the 3D sizzle factor all seem to have been answered as the film stayed atop the mainland China box office for the second weekend. 185 more words

News

5 Marketing Lessons Inspired By Stanley Kubrick

After an eye-opening walk through the Stanley Kubrick Exhibition at the TIFF Bell Lightbox in Toronto, I couldn’t help but admire some of his qualities that would have made Kubrick an unbelievable marketer. 704 more words

Marketing

Mockingjay soars to a weekend win! (or crashes and burns, depends who you ask)

It may have not been the windfall Lionsgate was hoping for, but Hunger Games: Mockingjay Part 1 pulled in $123 million over the weekend. This is the largest opening of the year by a wide margin over Transformers: Dawn of the Planet of the Robot Dinosaurs or whatever the title is. 406 more words

Box Office