Blogs about: Brand Alignment
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Three Mysteries
In a blog post meant for free-lancers, Dave Navarro suggests that most don’t know the answers to the following questions: Why Do You Enjoy Being My Customer? What Else Do You Wish My Business Di… more →
Thoughts on Choosing Customer Service Software
Kate Leggett wrote 1 week ago: Thoughts on Choosing Customer Service Software The most important thing to remember when selecting C … more →
CMOs Need Greater Engagement Internally and Through Social Networks for Their Brands to Thrive
marvelousgirl wrote 1 week ago: More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than ten perce … more →
Zelig's Morning Coffee
Don wrote 3 months ago: I frequent two local coffee shops in this college town, one part of a regional chain that’s be … more →
AirNZ's 'bare essentials' ad campaign becomes an in-flight experience
pjdroberts wrote 4 months ago: Something wonderfully strange has happened to Air New Zealand – they’ve developed a pers … more →
Your Blog Post Will Resume In Three More Words...
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dennisr61684 wrote 8 months ago: Early in my career, I had to break down and buy a decent pair of dress pants for meetings. I walked … more →
Giving your competitors an advantage
luisvareta wrote 1 year ago: A Sony executive once put, the major difference between a Sony television and others is solely the d … more →
Are Your People Brand Ambassadors?
t3wendy wrote 1 year ago: One topic that has interested me for years is the concept of brand alignment. Think about the bran … more →
Using the mobile for marketing: The Chanel iPhone app
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marshjs wrote 1 year ago: A colleague of mine just pointed me in the direction of the new iPhone Chanel app in the App Store, … more →
The Future of Online Business: User generated content and how to leverage it's benefits for your business
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incitrio wrote 1 year ago: One of the best articles that I have read in a long time is on User Generated content and the future … more →
Three Mysteries
robinsonbrandbuilders wrote 2 years ago: In a blog post meant for free-lancers, Dave Navarro suggests that most don’t know the answers … more →
Elevator Speeches and InstaBranding
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robinsonbrandbuilders wrote 2 years ago: We are all familiar with the “elevator speech,” those carefully crafted sentences that o … more →
Chunks and Instinct
robinsonbrandbuilders wrote 2 years ago: I recently saved a couple of articles on current thinking in psychology. While neither is on brandin … more →
