Blogs about: Brand Banking
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Qualitative Tools
Qualitative tools need to be used in tandem with quantitative tools for a well-rounded approach to achieving Wowability. These qualitative tools can be used to spot lucrative areas and generate ideas.… more →
Wowability
Qualitative Tools
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Imran wrote 1 year ago: Qualitative tools need to be used in tandem with quantitative tools for a well-rounded approach to a … more →
Quantitative Tools
Imran wrote 1 year ago: On understanding the main concept that brands need to consistently exceed expectations and delight, … more →
Communicational Contact points
Imran wrote 1 year ago: Communicational Contact points refer to advertising, public relations activities and other communica … more →
Emotional Contact points
Imran wrote 1 year ago: Emotional contact points are those that hold mostly emotional value and can elicit emotional respons … more →
Functional Contact points
Imran wrote 1 year ago: Functional Contact Points are contact points that are directly related to the functional aspects of … more →
Contact points
Imran wrote 1 year ago: First of all, how do Contact points differ from Touchpoints? Well, there are many elements of a bran … more →
When does Wowability occur?
Imran wrote 1 year ago: All of us have expectations. We have expectations from people (parents, kids, spouse, friends, relat … more →
Brand Banking
Imran wrote 1 year ago: Wowability can be implemented in various ways. Companies, departments, or even individuals can benef … more →
Detailed Table of Contents
Imran wrote 1 year ago: Detailed Table of Contents of the book ’Wowability – How To Achieve It & Why It Matt … more →
Again, What is Wowability?
Imran wrote 1 year ago: Wowability is the ability to consistently delight by exceeding expectations Merely satisfying the co … more →
Wowability book launched!
Imran wrote 1 year ago: Dear friends, Wowability the book was launched this week. The book: · is backed by multiple p … more →
