Blogs about: Brand Communications
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Trust me, I'm a politician.
We are about to see the unedifying sight of our political parties trying to polish their brand images ready for an election. It brings me back to the two types of brand knowledge: the declarative, pra… more →
Brandmaster's Weblog
Trust me, I'm a politician.
wrote 2 days ago: We are about to see the unedifying sight of our political parties trying to polish their brand image … more →
Ten Brand New Year resolutions
wrote 1 week ago: What kind of a year will 2010 be for brands? Well, 2009 was quite up and down and we seemed to be ro … more →
The Language of Trust: Selling Ideas in a World of Skeptics
wrote 2 weeks ago: I am happy to announce that my new book, The Language of Trust: Selling Ideas in a World of Skeptics … more →
Branding in a digital world
wrote 3 weeks ago: For somebody who works most of the time on digital brands, it is still easy to overlook how pervasiv … more →
does your brand have a title?
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wrote 1 month ago: Visual communication is often what people think of for telling their story and communicating their b … more →
The 'Jedward' brand or no-brand
wrote 1 month ago: I’ve been struggling with the issue of ‘what is a brand’ for some time… whic … more →
Peperami ~ who are the real winners?
wrote 1 month ago: Right then! The Peperami winners have been announced, I’m sure you’re with me in that it … more →
Gillette and Thierry - the dangers of brand ambassadors
wrote 1 month ago: It is all about value transference. There is little doubt that associating key personalities, sporti … more →
Maclaren - a masterclass in brand communications?
wrote 1 month ago: British baby buggy manufacturer Maclaren are recalling some 1 million of their umbrella strollers fr … more →
GodBrand Case Example - Colorado Springs
wrote 2 months ago: Churches are brands. Denominations are brands, but individual churches within the denom are co-bran … more →
The Meaning of the GodBrand - Part Two
wrote 2 months ago: The GodBrand differentiates itself from any other religion. What other religious brand describes th … more →
Brands - internal v external focus
wrote 2 months ago: A lot of the discussions regarding branding is actually focused on the external elements, the brand … more →
The Meaning of the GodBrand - Part One
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wrote 2 months ago: God is a brand. This seeming blasphemous phrase isn’t meant to diminish God into a product, a bar of … more →
MASCo: our identity, our name, our evolution...
wrote 3 months ago: Developing a brand image is not to be undertaken lightly, but earlier this year, it became apparent … more →
Value vs. Volume with Social Media
wrote 5 months ago: Bill Gates personally gave up on Facebook while Microsoft as a company has invested $240 million int … more →
Inside Zappo's: A great case study on internal comms
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wrote 5 months ago: You have to love Tony Hsieh’s letter to employees following the Zappo’s deal with Amazon. His compan … more →
Brands Slacking in Push for Fairtrade
wrote 5 months ago: Many Fairtrade brands are failing to maximise potential sales by assuming that consumers won’t buy F … more →
ScentAir and Yankee Candle Develop New Signature Scent for Four Points by Sheraton
wrote 5 months ago: The new Yankee Candle Beanswax soy candle featuring the signature scent of Four Points by Sheraton. … more →
Three Startups That Want to Deliver a Fat Mobile Pipe
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wrote 6 months ago: Mushroom's PortaBella device Good things come in threes, and any triptych of services is the bas … more →
