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BrandBuilder post number 1,000 - Let's talk about leadership

I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th post since the launch of the BrandBuilder blog before finally realizing that no. 1,000 is no differ… more →

The BrandBuilder Blog

BrandBuilder post number 1,000 - Let's talk about leadership — 16 comments

Olivier Blanchard wrote 2 weeks ago: I agonized for a few days over what kind of brilliant advice I should share with you on this 1,000th … more →

Tags: brand ownership, Brand Planning, Brand Promise, brand relevance, building value, Business thinkers, Leaders, leadership, Lessons

Before you can truly talk about Change Management, you have to focus on achieving clear vision — 20 comments

Olivier Blanchard wrote 1 month ago: I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of … more →

Tags: account planning, Adaptation, Bad Management, being the best, brand culture, Brand Planning, Brand Strategy, Business, Business thinkers

Don't let rigid "branding" kill your brand — 10 comments

Olivier Blanchard wrote 2 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: Brand Planning, brand relevance, brand insights, account planning, Evolution, brand culture, brand elevation, Adaptation, 2009

Don't let "branding" kill your brand — 1 comment

Olivier Blanchard wrote 5 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: Brand Planning, brand relevance, brand ownership, brand insights, Brand Strategy, account planning, Customer experience, brand culture, brand valuation

Engagement Paradigm: Focus on Lateral Action — 11 comments

Olivier Blanchard wrote 6 months ago: So we’ve been chatting about engagement these last few days, and particularly vertical action … more →

Tags: Brand Planning, Customer relationship, Brand Ambassadors, brand relevance, brand insights, Brand Strategy, account planning, Relationships, WOM

What Marketing Can Be — 3 comments

Olivier Blanchard wrote 6 months ago: A little thought for today: Marketing is usually there to help sell a product or brand, but when you … more →

Tags: Brand Planning, Marketing, Brands, account planning, identity, Inspiration, brand culture, brandbuilder, brand elevation

ROI vs. "Impact on X" - Understanding what Social Media ROI is and isn't. — 88 comments

Olivier Blanchard wrote 6 months ago: Don’t want to read the post? Watch the video. (It’s faster.) Note: That last little part … more →

Tags: Brand Planning, Customer relationship, brand relevance, Business thinkers, brand insights, Brand Strategy, account planning, Clarity, experience?

Real Social Media R.O.I. - Part 4: FRY Metrics — 22 comments

Olivier Blanchard wrote 7 months ago: Before I wrap this Social Media ROI discussion together for you with a neat little bow, I have to gi … more →

Tags: Brand Planning, Customer relationship, Brand Promise, brand relevance, brand insights, Brand Strategy, account planning, Clarity, Customer experience

Getting back to real R.O.I. - Part 3 — 1 comment

Olivier Blanchard wrote 7 months ago: Now that we’ve talked about Reach (Breadth and Depth) as well as Frequency, let’s chat a … more →

Tags: Brand Planning, Customer relationship, brand relevance, brand ownership, Brand Strategy, account planning, building value, brand culture, brand valuation

Getting back to real R.O.I. - Part 2 — 16 comments

Olivier Blanchard wrote 7 months ago: Yesterday, we talked about the importance of being able to discuss real R.O.I. with a decision-maker … more →

Tags: Brand Planning, Customer relationship, brand insights, Brand Strategy, account planning, Customer Service, Context, Customer experience, building value

Digital Crisis Management: Putting things in context. — 4 comments

Olivier Blanchard wrote 7 months ago: Yesterday, we looked at John Bell’s argument for creating a digital crisis management plan for … more →

Tags: Brand Planning, account planning, social network, PR, brand culture, Communication, brand valuation, Marketing Communications, Community

The Art of the Corporate Avatar — 24 comments

Olivier Blanchard wrote 8 months ago: Even with all the hubbub about Social Media these days, not many people seem to be zeroing-in on wha … more →

Tags: Brand Planning, Brand, Brand Ambassadors, brand ownership, brand insights, Brand Strategy, account planning, brand culture, brandbuilder

Twitalyzer Part 2: Twitalyzer for brands — 2 comments

Olivier Blanchard wrote 8 months ago: Aha! See? You learn something new every day. I have to confess that I wasn’t familiar with Twi … more →

Tags: Brand Planning, brand relevance, brand ownership, brand insights, Brand Strategy, account planning, brand culture, brandbuilder, Social Media

You say Brand... I say 'Brand'. — 19 comments

Olivier Blanchard wrote 8 months ago: Vintage Coca Cola mural in Greenville, SC The topic of “what is a brand” or “what … more →

Tags: Branding, Brand Planning, Brand, Brand Promise, brand relevance, brand ownership, Brands, brand insights, Brand Strategy

Photos from today's "Business Jumpstart" workshop — 11 comments

Olivier Blanchard wrote 8 months ago: Jay Handler (@sellphone) presenting So I spent most of Thursday morning at the Greenville Chamber of … more →

Tags: Brand Planning, brand relevance, brand insights, Brand Strategy, brandbuilder, social networking, Social Media, 2009, Olivier Blanchard

Don't let "branding" kill your brand

Olivier Blanchard wrote 9 months ago: Words of genius from Damon Dimmick, over at UX Magazine: “When corporate marketing departments … more →

Tags: account planning, Brand, brand culture, brand insights, Brand Planning, Brand Promise, Brand Strategy, brand valuation, Branding

Brand advice from Jack Spade — 7 comments

Olivier Blanchard wrote 9 months ago: Jack Spade’s words of brand wisdom from an old issue of Fast Company finally made their way to … more →

Tags: Branding, Brand Planning, Brand, Brand Promise, brand relevance, brand ownership, Brands, brand insights, Brand Strategy

Turn Insight into Action

Olivier Blanchard wrote 9 months ago: Today’s bit of Marketing, Customer Experience, Design & Product Development advice comes f … more →

Tags: being the best, brand ownership, Brand Planning, brand relevance, building value, Business thinkers, Common Sense, Community, competitive edge

Grassroots vs. The Volcano — 6 comments

Olivier Blanchard wrote 10 months ago: Ripped from Corante’s editorial page THREE YEARS ago (when Social Media wasn’t a word ye … more →

Tags: Brand Planning, Customer relationship, Brand Ambassadors, brand relevance, Brands, Brand Strategy, account planning, Customer experience, marketing leadership


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