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Blogs about: Brand Deflation

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"Branding is no longer the future of business"

Raimo wrote 2 years ago:   Sometimes you read a post that just is SPOT ON! This time it is Russell Davies with a big post abo … more →

Tags: Intrinsic values, Post Advertising, Marketing, Contribution Marketing, Connected Society, Design deflation, Future

In case you didn’t notice, Advertising as we knew it is gone2 comments

Raimo wrote 2 years ago: Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here … more →

Tags: sustainability, Intrinsic values, Post Advertising, Strategy, manifesto, Post-modernism, Contribution Marketing, Connected Society, Valuechain

In case you didn't notice, Advertising as we knew it is gone2 comments

Raimo wrote 2 years ago: Great post on Hee-Haw marketing. Comforting to see more are seeing the change.. Please read it! Here … more →

Tags: Connected Society, Contribution Marketing, Intrinsic values, manifesto, Post Advertising, post capitalism, Post-modernism, Strategy, sustainability

Taking back space1 comment

Raimo wrote 2 years ago: You probably heard that In Sao Paolo Billboards are illegal? Well there are other ways of taking bac … more →

Tags: User Generated Products, Creativity, Innovation

My ChangeThis Manifesto3 comments

Raimo wrote 2 years ago: Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for vo … more →

Tags: Consumer Facilitation, Strategic CSR, Contribution Marketing, manifesto, Connected Society, Intrinsic values, sustainability, Valuechain, Strategy

What should Starbucks do?

Raimo wrote 2 years ago: On the great blog BrandAutopsy I reacted on a blogpost from John about Starbucks. He asked readers t … more →

Tags: Contribution Marketing, Intrinsic values, Valuechain, Strategy, Creativity, Co-creation

The Law of Attraction2 comments

Raimo wrote 2 years ago: Just watched The Secret. Nice documentary on the Law of Attraction. Basically anything you give atte … more →

Tags: Strategy, Crazy posts

What business am I in?6 comments

Raimo wrote 2 years ago: NOTE OF WARNING: COMPLETE UNSCIENTIFIC THOUGHTS ENTERED THIS POST All around me I see businesses and … more →

Tags: Consumer Facilitation, Contribution Marketing, Connected Society, sustainability, Crazy posts

Pepsi's new designs for cans4 comments

Raimo wrote 2 years ago: Just read on a dutch blog about Pepsi’s new cans. With these new designs(35) they try to attra … more →

Tags: Contribution Marketing, User Generated Products, Intrinsic values

Prada Phone

Raimo wrote 2 years ago: So when will we see the first Visa device, BMW device, Porsche device and maybe hmm.. Raimo device?? … more →

Tags: User Generated Products, Valuechain, Strategy

Brand Spirituality2 comments

Raimo wrote 2 years ago: Nice post on BrandTarot about the role of spirituality in brands. Here a small excerpt: Brand and sp … more →

Tags: Contribution Marketing, Intrinsic values

Starbucks marketing money

Raimo wrote 2 years ago: Absolute great simple post on Brand Autopsy. It’s just one more reminder that Starbucks spends its a … more →

Tags: Contribution Marketing, Intrinsic values, Strategy

Value Chain Reshuffle

Raimo wrote 2 years ago: A week ago I posted something about User Generated Products. Part of the post was a powerpoint prese … more →

Tags: Consumer Facilitation, Contribution Marketing, User Generated Products, Connected Society, Valuechain

Far away from the truth1 comment

Raimo wrote 2 years ago: Adfoblog pointed out this funny YouTube clip. Excellent to show how far from the truth we still are. … more →

Tags: Design deflation

Naked Brands

Raimo wrote 2 years ago: I needed a descriptive term for brands that have focussed on intrinsic values. That have stripped th … more →

Tags: Contribution Marketing, Intrinsic values

Brand Abstinence1 comment

Raimo wrote 2 years ago: Just found this article on PSFK about the changing environment of branding and marketing. It support … more →

Tags: Intrinsic values

My ChangeThis Manifesto3 comments

Raimo wrote 2 years ago: Dear reader, My proposal for a ChangeThis Manifesto was approved. Currently my proposal is up for vo … more →

Tags: sustainability, Creativity, Intrinsic values, Innovation, Co-creation, Strategy, manifesto, Consumer Facilitation, Strategic CSR

The Law of Attraction2 comments

Raimo wrote 2 years ago: Just watched The Secret. Nice documentary on the Law of Attraction. Basically anything you give atte … more →

Tags: Strategy, Crazy posts

What business am I in?6 comments

Raimo wrote 2 years ago: NOTE OF WARNING: COMPLETE UNSCIENTIFIC THOUGHTS ENTERED THIS POST All around me I see businesses and … more →

Tags: sustainability, Consumer Facilitation, Contribution Marketing, Connected Society, Crazy posts


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