Your brand is perhaps your firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed a new brand building guide). 1,371 more words
Tags » Brand Development
Small business owners tend to think that branding is something only large companies need. However with small businesses accounting for as much as 95-99% of private sector entities in most countries, branding is crucial for small businesses to be able to stand out and capture potential clients. 611 more words
Branding is the creative and strategic process of building the identity of a business, creative project or public figure. An entity’s branding should communicate the essence of that entity: what the entity is, what it promises to consumers and the message it represents.
The title says it all.
Seriously, if your brand sucks, it’s your fault. Not your customers, not your suppliers, not your real estate broker. Yours and only yours. 734 more words