I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on branding by them, The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding … more →
wrote 3 years ago: I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on … more →
wrote 3 years ago: When there’s a disconnect between the promise of your brand and the delivery of it … you’ve got a pr … more →