Blogs about: Brand Discipline
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Long Term Marketing
I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on branding by them, The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding … more →
Long Term Marketing
wrote 3 years ago: I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on … more →
Who’s Minding Your Brand Gap?
wrote 3 years ago: When there’s a disconnect between the promise of your brand and the delivery of it … you’ve got a pr … more →
