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Blogs about: Brand Engagement

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Employee Engagement - Critical to Organizational Success

rich mclafferty wrote 2 days ago: Your Employees Are Your Most Important Asset Numbers, metrics, sales, service, results, outcomes, pr … more →

Tags: Business, Change Agents, leadership, Corporations, Non-profits, employee engagement, Management, Human Resources, Brands

Economics of the Future of Mobile

justinhind wrote 2 weeks ago: Recently I was asked to write an opinion piece for the magazine Marketing, capturing my thoughts on … more →

Tags: Apple, Apps, blackberry, Blogging, CPM, facebook, Google, Htc, iPhone

7 Months from Launch: The MomTV Success Case Study: Online TV Network, Social Networking Community

keypractices wrote 2 weeks ago: Who is MomTV? Engaging LIVE Conversations, Your Authentic Voice for Brand Campaigns MomTV is an inte … more →

Tags: Marketing to Moms, Social Tv, MomTV, Streaming Video, twitter, Social Media, mom, online community, social networking

Social TV, a Two-way Brand Engagement

keypractices wrote 3 weeks ago: As Social TV grows in popularity, there are several factors to consider from audience demographic to … more →

Tags: Social Tv, MomTV, Marketing, audience, advertising, Oprah

Align employee and company interests to achieve better business results

kenlerona wrote 3 weeks ago: Aligning employee and company interests works well as a means to establish internal brand engagement … more →

Tags: brand bytes, Internal Branding, Employee Branding, Brand Advocates

Adapt To Reach Your Audience

keypractices wrote 4 weeks ago: Originally published on Media Post: Stephanie Piche, Nov 25, 2009 09:34 AM under the Engage Moms Blo … more →

Tags: Marketing, Social Media, engage moms blog, audience, Adapt, Influencers, Trends, momtv.com, Advertising Age

FEED: The Digital Brand Experience Report

boomboxbeta wrote 4 weeks ago: Very well written report on consumer brand engagement by Garrick Schmitt of Razorfish. I actually ci … more →

Tags: razorfish, mcdm, UW, Feed

What Good is the Microsite?

newhighscore wrote 1 month ago: Recently, the agency I work for built a microsite for a client’s campaign. The client, not the … more →

Tags: campaign tracking, Benchmarks, eMarketer, Microsite Effectiveness, Rant

Brand Engagement: A Customer Retention Strategy

Tim Cohn wrote 1 month ago: As a loyal customer to many different companies and their brands, the following email is the first I … more →

Tags: Brand community, customer retention strategy, engagement, customer voice

Branded Employee Mindset is Business 2.02 comments

kenlerona wrote 1 month ago: It has always been a myopic notion that branding is the sole responsiblity of the Marketing Departme … more →

Tags: brand bytes, Branding, Marketing Management, Brand Management, corporate brand management, branded leadership, value branding, Employee Branding, Brand Advocates

Brand and employee engagement lexicon

kevinkeohane wrote 1 month ago: From my upcoming book The Talent Journey, part of the upcoming 55-minute guide to … series . D … more →

Tags: Employee Communication, Internal Communication, internal marketing, employee engagement, organisational communication, hr and brand, Stakeholder Engagement, PR, Brand

When Is Advertising & Public Relations Not Advertising & Public Relations?

fjmoricca wrote 1 month ago: When it’s brand engagement. And that is what my new agency does and does really well. I’ … more →

Tags: Advertising At-Large, advertising, Columbus, OH, Consumer Behavior, fjmoricca, Frank Moricca, Marketing, northlich, Social Media

AA: Example of Just Not Getting the new communications arena

kevinkeohane wrote 1 month ago: It may be old news, but what a great example of both corporate brand and employer brand converging a … more →

Tags: digital engagement, Employee Communication, employee engagement, Employer Brand, Internal Communication, PR

5 Ways to Engage Fans of Your Brand in Online Communities

Jimmy Hendricks wrote 1 month ago: One of the biggest questions we hear all the time: “How can we better engage our customers?” Here ar … more →

Tags: Marketing, socialmedia, community engagement, Community Management, Photo Contests, Design Contests, Video Contests, Polls, sweepstakes

Where's Your Brand's Gift Shop

mattceni wrote 1 month ago: Last week I had the opportunity to visit Walt DisneyWorld and was reminded at how fast and fun the f … more →

Tags: Public Relations, repuatation management, Brand experience, brand fans, Reputation

Brand Ambassadors; An Overlooked Marketing Resource

rich mclafferty wrote 2 months ago: There is an underutilized, and often overlooked marketing resource in your organization right now: y … more →

Tags: Business, Change Agents, leadership, Corporations, Non-profits, employee engagement, Management, Human Resources, Brands

Its About the PRODUCT Stupid2 comments

sorgenfrei wrote 2 months ago: I just read a very interesting article on AdAge.com – How To Build Better Car Marketing.  In i … more →

Tags: advertising, Automotive, Marketing, Cars, Retail, Design, Consumers

This Wednesday's Showcase: The Experience Map

John wrote 2 months ago: As a dedicated reader of Logic+Emotion, I could not resist placing this perspective of building out … more →

Tags: Customer Engagement, Customer Engagement Ecosystem, Customer Engagement Strategy, Customer Insights, Engaged Customer, Experience Engagement, Marketing Ecosystem, marketing evolution, user experience

Social Networking for Businesses

jonigilmour wrote 2 months ago: As we have all seen online, social networks like Facebook and Twitter have exploded with internet us … more →

Tags: social networking, facebook, twitter, Customer Engagement


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