Blogs about: Brand Engagement
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Two must-read books ...
… are on their way. Dan Gray and I have set off on an outrageous publishing adventure together. It started when, in a bad pizza/Jerry MacGuire moment, I sat down over 2 days and bashed out a sh… more →
Death to internal marketing
Two must-read books ...
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kevinkeohane wrote 10 hours ago: … are on their way. Dan Gray and I have set off on an outrageous publishing adventure together … more →
... and some Just Don't Get It
kevinkeohane wrote 1 day ago: I found an interesting comment on an age-old post on another blog on another site talking about … more →
Awareness and engagement
luisvareta wrote 1 week ago: Recently I came across a campaign feedback from an European parliament candidate on the election las … more →
If you're going to navel gaze, why not look at someone else's?
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kevinkeohane wrote 2 weeks ago: David Ferrabbee and I had lunch recently, and asked the question, what value do we add, really, as … more →
How to build compelling marketing stories?
luisvareta wrote 2 weeks ago: Yesterday a friend reminded me about the dream job a couple of months ago was on the hype in the med … more →
Recap of #brandchat, June 17
yourbrandchat wrote 2 weeks ago: The #brandchat convo continues to buzz along with great momentum, insight, debate, and valuable thou … more →
There's no accounting for idiocy
Dan Gray wrote 1 month ago: I’ve just got back home after a great day out at the England v BaaBaas game at Twickenham, cou … more →
Employer branding is dead. Long live employer brand!
kevinkeohane wrote 1 month ago: Good session this morning in London where SAS presented a view on where organisations can go from he … more →
What's in a Brand?
markreevesnz wrote 1 month ago: Not much, you may think – intrusive, annoying even? Brands can certainly divide opinion, and h … more →
Engagement vs Advertising: the key decision in your viral marketing campaign
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marketingisadirtyword wrote 1 month ago: When planning a viral campaign, you’ve got to decide on a balance between your messaging being … more →
Authenticity, transparency and opportunity
Dan Gray wrote 2 months ago: I’ve just been reading an interesting Ethical Corporation interview with Jeff Swartz, CEO of T … more →
Death to engagement?
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Dan Gray wrote 2 months ago: Reflecting on a recent post by Kevin Keohane, I’ve been asking myself the question… When there’s so … more →
What a load of old pants!
Dan Gray wrote 2 months ago: True to form, this week’s branding task on The Apprentice had me curled up in the foetal position fo … more →
Has Innocent sold out?
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Dan Gray wrote 2 months ago: David Cameron (that’s the author of the On Brands blog, not the leader of the Conservative pa … more →
Over-specialisation kills
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kevinkeohane wrote 2 months ago: I’ve banged on (in this blog and relatively recently in Communication World) about how over-sp … more →
IABC launches "SR LINK"
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Dan Gray wrote 3 months ago: It would appear that my previous post on the language of CR and sustainability was very serendipitou … more →
What's your secret formula?
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kevinkeohane wrote 3 months ago: We recently launched the new European careers site for The Coca-Cola Company (soon to be global empl … more →
What's in a name?
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Dan Gray wrote 3 months ago: The guys at Cone ask a great question on their CR page – “What does it say about a conce … more →
Mapping the internet: where influencers live
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kevinkeohane wrote 3 months ago: Our sister agency, Linkfluence, are mapping social networks on the internet. Fab stuff. Want to kno … more →
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