Building a strong brand is not always easy but companies with positive based brand equity are more likely to succeed than others. It is a strong differenciator because it is intagible. 861 more words
Tags » Brand Equity
Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. 773 more words
Over the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.
- Merk (Brand)
Menurut Stanton dan Lamarto (1994:269) merk adalah nama, istilah simbol atau desain khusus atau beberapa kombinasi unsur – unsur ini yang dirancang untuk mengidentifikasikan barang atau jasa yang ditawarkan penjual. 1,268 more words
The concept of brand attachment has become a frequent, almost integral component of attitudinal models of brand equity in commercial studies since the late 1990s. It has been introduced to represent an emotional bond that is expected to build between a brand and consumers to allow for their sustainable loyalty to the brand. 1,681 more words