Blogs about: Brand Equity
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Brand Extension
Introduction A brand name is generally associated with a single product. However, there can be exception too. A brand name may be extended to related or unrelated products. Brand extension occurs in … more →
Brandvision Blog
Brand Extension
brandvision2009 wrote 6 hours ago: Introduction A brand name is generally associated with a single product. However, there can be exce … more →
Brand Recall
brandvision2009 wrote 6 hours ago: Brand recall relates to consumers ability to identify the brand under a variety of circumstances. Wi … more →
Cut the Fat
arlinewall wrote 19 hours ago: When KFC launched their grilled chicken – with celebrity chef spokespeople and coupons for free chic … more →
Measuring Sources of Brand Equity – Capturing Consumer Mindset
brandvision2009 wrote 2 days ago: Marketers always want know whether perceived image of the buyer and perceived image of the marketer … more →
Creating Brand Equity Measurement System
brandvision2009 wrote 2 days ago: Brand performance can be easily tracked by identifying brand value chain. Brand value chain is a st … more →
Communication Mix Strategy
brandvision2009 wrote 2 days ago: It needs to develop an integrated communication strategy. The strategy should optimum utilize all po … more →
Leveraging Secondary Brand Knowledge – Creating New Brand Associations
brandvision2009 wrote 3 days ago: This is very useful when the primary or above discussed associations have some deficiency. Secondary … more →
Introduction to Brand Equity:
brandvision2009 wrote 1 week ago: Brand equity creates value to customer by enhancing efficient information processing and shopping, … more →
Concept of Brand Equity
brandvision2009 wrote 1 week ago: Brand equity as a concept has emerged and gained popularity in 1980s. however, its emergence has br … more →
Brand Equity
brandvision2009 wrote 1 week ago: Concept of Brand Branding has been around for centuries as a means to distinguish the goods of one … more →
Should Your Brand Focus on "Energy" To Drive Growth ?
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beardrs wrote 1 week ago: What if I told you that one of your core beliefs about brand equity is wrong? If you’re like me, you … more →
3 Mobile Customer Service Failure
brandireland wrote 1 week ago: Saturday 4th of July I awaken at 10am to find seven missed calls on my mobile which has been on sil … more →
Much Ado About “Hut”-ing
arlinewall wrote 3 weeks ago: Brand purists are up in arms over Pizza Hut’s efforts to reinvent itself in this down economy. It se … more →
Brand Schizophrenia: Why Your Brand May Be Suffering
Caryn Goldsmith wrote 3 weeks ago: Brand Schizophrenia is what can happen to a company when it has a strong “silo” culture. … more →
Brand Equity in an Economic Depression
Pippa Kulmar wrote 3 weeks ago: Originally Published: October 2008 Famed investor Warren Buffett understands the value of the brand. … more →
Touch Screen Vending Machine
HayzelCriollo wrote 3 weeks ago: Would you buy a coca cola for this experience? Coca-Cola is at the top of their game, gaining c … more →
India Inc created 3,00,000 jobs in US: Study
smcinvestmentindia wrote 4 weeks ago: India Inc created 3,00,000 jobs in US: Study When the Indian outsourcing industry is being blamed fo … more →
Guess the brand!
mthomasos wrote 1 month ago: Ok folks, let’s play guess the brand! This one got me because I would have never attached it … more →
Capitalize on your brand equity to gain market share
davidducic wrote 1 month ago: Frank Sinatra had a Vegas-inspired song called “Luck Be A Lady.” One of the lines in the … more →
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