Tags » Brand Equity

Brand equity evaluation : what are the sources of CBBE ? (comparative analysis with Keller's Brand Resonance model)

Building a strong brand is not always easy but companies with positive based brand equity are more likely to succeed than others. It is a strong differenciator because it is intagible. 861 more words


What’s in a name? Mistakes to avoid when naming your business

Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. 773 more words


One of those weeks you love working at Google

Sometimes, in between selling ad tech and maintaining a regular skepticism about the relatively dirty industry of media, I get that feeling that this company I am working in, is bonkers in a fantastic way. 136 more words

Happy D

A Spoof on "Honest" Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.

Social And Digital Media

Brand Equity & Brand Awareness

  1. Merk (Brand)

Pengertian 1:

Menurut Stanton dan Lamarto (1994:269) merk adalah nama, istilah simbol atau desain khusus atau beberapa kombinasi unsur – unsur ini yang dirancang untuk mengidentifikasikan barang atau jasa yang ditawarkan penjual. 1,268 more words


New Brand Standards

So in introducing a new logo, new brand standards were created in order to create a more cohesive flow of graphics.

Along with using the similar color scheme to that of the original brand, a deep, purple gradient was introduced to serve as a strong contrast. 19 more words


The Virtues of Brand Attachment

The concept of brand attachment has become a frequent, almost integral component of attitudinal models of brand equity in commercial studies since the late 1990s. It has been introduced to represent an emotional bond that is expected to build between a brand and consumers to allow for their sustainable loyalty to the brand. 1,681 more words