Tags » Brand Equity

Cambodian Sweatshops Threaten Brand Equity

Brand name apparel manufacturers such as H&M, ZARA/Inditex, Adidas and GAP could risk brand equity over their use of Cambodian sweatshops.

An international movement to protest the low wages paid by multinational apparel companies to workers in Cambodia is gaining momentum. 337 more words


How can Google have a 69% market share in web search in a near-commodity market?

Have you ever asked yourself why you use Google for your web searches? I did today, and the answer was not convincing: I use it because I’ve always used it. 474 more words


The Glass Half Full

Brand Experience: wine tasting Rooms

This past weekend I went to Niagara On The Lake with some friends to do a wine tour. We set out Saturday morning with a plan to visit as many wineries as we could – or until at least one of us had a few too many mini glasses of wine.  384 more words