Blogs about: Brand Equity
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Media type selection
Depending on the target audience, the media type will need to be selected to convey the brand-advertising message. Each one has its own advantages and disadvantages that will help to make the appropri… more →
Brandvision Blog
Brand Yourself
saharconsulting wrote 4 days ago: The idea of “BRAND” yourself posts came to me after giving a presentation/ workshop last Saturday n … more →
CASE STUDY | BRAND INTEGRITY. Driving product/service consistency in a franchised (e.g. multi-owner) environment.
amenalum wrote 1 week ago: SITUATION A leading international hotel chain had successfully grown domestic distribution and brand … more →
Zapped by Zappos - Learnings from CEO as CMO Tony Hsieh
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beardrs wrote 1 week ago: The best CMO is a CEO who believes in Marketing. By this definition, Tony Hsieh, CEO of Zappos.com, … more →
Trust at the Center of Brand Performance
John McKeever wrote 2 weeks ago: Business Week notes that “trust” is evermore important in the current global fina … more →
The heat is on, but is it just the Tata Nano that's in flames?
jacarruthers wrote 2 weeks ago: Further to my earlier warnings about the confusion between nanotechnology and ‘brand nano … more →
The ABC’s of Branding…
Cam Stewart wrote 1 month ago: The ultimate goal of any brand is to “own” the minds of consumers when it comes to their product or … more →
Customer Experience Strategies in Challenging Economic Times
rich mclafferty wrote 1 month ago: Upturn a Downturn! Challenging economic times require challenging the status quo. Even when times a … more →
Good Design Is Good Business…
Paul Howalt wrote 1 month ago: Corporate identity is the visual expression of the essence of an organization in printed and electro … more →
Michael Jackson Pepsi Generation
Bertie for Pres campaign wrote 2 months ago: … more →
Protecting your Brand: The Beatles
dscoombs wrote 2 months ago: The Beatles’ brand is almost as relevant and powerful as it was in their heyday. How have they … more →
Pembroke, Bloom and Radical deliver Ireland a summer, at last
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Bertie for Pres campaign wrote 2 months ago: We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Commu … more →
Protecting your brand: Burberry
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dscoombs wrote 2 months ago: This is a great analysis of the Burberry brand and the changes they’ve made to re-establish th … more →
The Two for $20 Royal Rumble Part II - Branding
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toddliss wrote 2 months ago: Good news everyone; the second part of the Royal Rumble is coming; right now. The branding implicati … more →
Charity Water: Brand Films
benteper wrote 2 months ago: Why Chairty Water is a successful brand & charity? Because it understands the value of a brand, … more →
"Ad" for WWF Undermines Brand
dscoombs wrote 2 months ago: Brands are extremely protective of their brand value and equity. This article shows why. A Brazilian … more →
Technology Brand Development Essentials
gejohnson7 wrote 2 months ago: Having created and shaped several successful brands over the past decade, including FrontBridge (acq … more →
Donald Trump Brand Dilution
Tim Cohn wrote 2 months ago: I thought I had seen all of the possible businesses Donald Trump could lend his name to from Trump W … more →
501: Back Again?
Gerrit Eicker wrote 3 months ago: At the moment that 501s went out of fashion, they started their irrevocable return to the centre; ht … more →
Branding Happens...
Cam Stewart wrote 3 months ago: Get involved in any conversation about marketing or advertising and it wont be long before everyone … more →
