Tags » Brand Equity

New Brand Standards

So in introducing a new logo, new brand standards were created in order to create a more cohesive flow of graphics.

Along with using the similar color scheme to that of the original brand, a deep, purple gradient was introduced to serve as a strong contrast. 19 more words


The Virtues of Brand Attachment

The concept of brand attachment has become a frequent, almost integral component of attitudinal models of brand equity in commercial studies since the late 1990s. It has been introduced to represent an emotional bond that is expected to build between a brand and consumers to allow for their sustainable loyalty to the brand. 1,681 more words

Bridging the physical and digital world.

Sending a postcard or sending a shipment to people in Brasília has its challenges. The city is laid out like an airplane with “Sectors” “Quadras”, “Blocas” and “Andars” (floors). 254 more words

In today’s competitive world, companies have struggled with the constant changing in customers’ needs. Therefore, to survive in the long run, companies have restructured their business model building a strong costumer-focus culture.  374 more words


Institute Lecture Series: Creating Brand Equity

The fourth ‘Institute Lecture‘ for the academic year 2014-15 was held on 26th September 2014 from 3.45pm -5 pm. The guest speaker was Mr. 361 more words

Nirma University



The word equity has many meanings.

It was derived from the Latin root word equitas going into the French and English languages. 380 more words

Mandy Lender

Logo Saga Part 1: Research and Sketches

As stated earlier, The ICEE Company has an issue with updating their image and conveying a concise message. Before I become too far lost in the rebranding process, understanding what is salvageable in the current standing of the brand is important. 150 more words