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When a company’s brand matures after a certain period of time, it acquires a monetary value higher than what it started out with. Especially when the brand carried by a company’s products or services become hugely successful, the chances of its value appreciating all the more increases.
Tags » Brand Equity
I thought for this post I would fuse my love for branding and surfing, and discuss a surf video entitled ‘Wind Driven’ by Brett Barley. I first saw this video posted on Surfer Magazine’s Facebook page and was immediately mesmerized by the branded footage. 467 more words