…and you can shelve those lofty dreams of being the next Virgin.
Nobody got better brand equity by treating their marketing as an expense instead of an investment. 166 more words
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The phrase, “we’re concerned about our brand,” is often misused. These words commonly mask a group’s real desire, which is focused on visuals. Translated to its intended meaning, this phrase might read, “make our logo bigger, and use more of our corporate color.” I might sound glib, but many would attest to the accuracy of this comment.
Building a strong brand is not always easy but companies with positive based brand equity are more likely to succeed than others. It is a strong differenciator because it is intagible. 887 more words
Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. 773 more words