During last semester’s marketing strategy paper I read several articles regarding loyalty programs and strategies behind them. The parallels between loyalty marketing and social media marketing were profound. 270 more words
Tags » Brand Equity
Top of the mind awareness (TOMA) is a strategic marketing tool to create awareness about a brand. This is done through repetitive advertising and marketing the brand. 730 more words
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into the American mainstream, the need for special marketing efforts to reach this group has lessened. 1,480 more words
Social media has become an important communication tools today. As a result, no company can ignore its significance in digital world. We can see some examples in Nepal too. 517 more words
Lessons learned in the trenches as a senior brand strategist.
I have directed/lead countless branding initiatives for my clients over the past 25 plus years that have confronted complex business challenges such as acquisitions; market entry; global expansion; new products, audiences and channels; repositioning; brand revitalization; and integrated digital and traditional media communications. 1,489 more words