Tags » Brand Equity

Understanding the real value of brand equity

When a company’s brand matures after a certain period of time, it acquires a monetary value higher than what it started out with. Especially when the brand carried by a company’s products or services become hugely successful, the chances of its value appreciating all the more increases.

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Tips for Brand Managers to Win on Social Media

Being in a digital agency means, I often get to interact with the brand managers to understand what they want from their brand content to do on various social channels and suggest ways to do so. 633 more words

Social Media

Are you on coke or are you on (Diet)Coke?

Diet Coke has recently revealed its newest campaign with the tagline “You’re On Diet Coke.” As the name not so subtly alludes to cocaine and drug use, Coco-Cola claims this is not the case. 491 more words

Social Media

‘Wind Driven’ | Branded Surf Video

I thought for this post I would fuse my love for branding and surfing, and discuss a surf video entitled ‘Wind Driven’ by Brett Barley. I first saw this video posted on Surfer Magazine’s Facebook page and was immediately mesmerized by the branded footage. 467 more words


The value of Brand Equity

I smile every time I see the new Maytag Man TV spots.

These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. 93 more words


Why Spend Time & Money Developing Your Brand?

Excerpted by Joel Alpert from “Brands And Branding”
Bloomberg Press
Quotes from Author/Compiler Rita Clifton
A leading practitioner and commentator on branding.
CEO/Chairman of Interbrand, a global brand consultancy… 697 more words
Branding / Brand Strategy