Tags » Brand Equity

No money, no honey...

…and you can shelve those lofty dreams of being the next Virgin.

Nobody got better brand equity by treating their marketing as an expense instead of an investment. 166 more words


What is complementary branding?

Complementary branding is a useful tool for companies in many different ways. Different Brands can borrow each other’s brand equity[1]. There are many examples in which companies have co-operated to utilize brand equity. 370 more words


Q: Is User Experience Brand Experience

The phrase, “we’re concerned about our brand,” is often misused. These words commonly mask a group’s real desire, which is focused on visuals. Translated to its intended meaning, this phrase might read, “make our logo bigger, and use more of our corporate color.” I might sound glib, but many would attest to the accuracy of this comment.

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Service Design, Service Management

"Less is More."

The effect of simplicity on brand equity.

Any angle you might take with the most valuable brands on this planet, it’s always about one thing – to be clear and consistent. 175 more words


Brand equity evaluation : what are the sources of CBBE ? (comparative analysis with Keller's Brand Resonance model)

Building a strong brand is not always easy but companies with positive based brand equity are more likely to succeed than others. It is a strong differenciator because it is intagible. 887 more words


What’s in a name? Mistakes to avoid when naming your business

Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. 773 more words


One of those weeks you love working at Google

Sometimes, in between selling ad tech and maintaining a regular skepticism about the relatively dirty industry of media, I get that feeling that this company I am working in, is bonkers in a fantastic way. 136 more words

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