Tags » Brand Equity
Products with low brand equity require different strategies than products with high brand equity.
A recent study showed that encouraging customers with positive experiences to post online reviews can be a powerful strategy for driving customer acquisition. 701 more words
Anne Bahr Thompson puts together a great post on Brand Citizenship, a principle that allows all facets of an organization to collectively deliver a brand’s promise and creates a shared sense of responsibility among consumers. 259 more words
Eustace Conway, then.
Eustace Conway, now. Also on the History Channel’s “Mountain Men“.
Social media has become a very powerful tool in the world of business. It has opened up a lot of doors for smaller companies to start competing on the same level as some of these top ranking fortune 500 companies. 697 more words