Tags » Brand Equity

Superbowl Center

ith Christmas in the rearview mirror and the Superbowl about to take center stage, I have noticed an enormous similarity between the UK and the US recently. 648 more words

Church Health Center

Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. 530 more words


Rate your Brand with these key questions

Rating your brand at the beginning of the year or over a period of time can be a very efficient way of taking note of not only where you stand, but where you stand in relation to your competitors. 577 more words

Mercador devine OLX[Oleix]. Pe bune?

Aprilie 16, 2014

REBRANDING. Mercador.ro, site-ul de anunțuri de mică publicitate, devine olx.ro.

La prima vedere si din declaratiile companiei aparent „nu se schimba decat numele si logo-ul”, insa, citind printre randuri, ne dam seama ca grupul Allegro din care face parte acum si Mercado/OLX se reorganizeaza in toate tarile din regiune in care este prezent. 676 more words

Branding And Rebranding

Strong theory vs Strong Evidence: do discounts destroy brand equity?

As the year ends, I am contemplating which topics I changed my mind about in 2014. After all, updating your beliefs based on incoming evidence is a key attribute of a scientist. 698 more words

Marketing Topics

No money, no honey...

…and you can shelve those lofty dreams of being the next Virgin.

Nobody got better brand equity by treating their marketing as an expense instead of an investment. 166 more words