Tags » Brand Equity

How can Google have a 69% market share in web search in a near-commodity market?

Have you ever asked yourself why you use Google for your web searches? I did today, and the answer was not convincing: I use it because I’ve always used it. 474 more words

Strategy

The Glass Half Full

Brand Experience: wine tasting Rooms

This past weekend I went to Niagara On The Lake with some friends to do a wine tour. We set out Saturday morning with a plan to visit as many wineries as we could – or until at least one of us had a few too many mini glasses of wine.  384 more words

Marketing Strategy of loyalty Vs Digital

During last semester’s marketing strategy paper I read several articles regarding loyalty programs and strategies behind them. The parallels between loyalty marketing and social media marketing were profound. 270 more words

Digital Marketing

MU - Arsenal: Ôm mộng cũ hay nghĩ về tương lai?

(Từ một fan của The Gunner)

Sepp Blatter và Fifa bỏ túi 2,55 tỉ USD từ Worldcup Brazil, trong đó 730 triệu từ tiền tài trợ của các thương hiệu. 979 more words

Marketing In Life