Tags » Brand Equity

Marketing Strategy of loyalty Vs Digital

During last semester’s marketing strategy paper I read several articles regarding loyalty programs and strategies behind them. The parallels between loyalty marketing and social media marketing were profound. 270 more words

Digital Marketing

MU - Arsenal: Ôm mộng cũ hay nghĩ về tương lai?

(Từ một fan của The Gunner)

Sepp Blatter và Fifa bỏ túi 2,55 tỉ USD từ Worldcup Brazil, trong đó 730 triệu từ tiền tài trợ của các thương hiệu. 979 more words

Marketing In Life

Sunday Reading: June 22, 2014 - Linkedin Publisher, Salary Negotiation, and Blended Workforces

Sunday reading for June 22, 2014:

1. Marc Miller has a great post up on Personal Branding Blog highlighting the value of Linkedin Publisher as a tool to increase one’s brand equity. 188 more words


Brand Equity : Colgate, Maggie, Dettol etc. - Top of the Mind Awareness, Top of the Heap


Top of the mind awareness (TOMA) is a strategic marketing tool to create awareness about a brand. This is done through repetitive advertising and marketing the brand. 730 more words


4 Marketing Fast Facts and How You Can Apply Them Today!

The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into the American mainstream, the need for special marketing efforts to reach this group has lessened. 1,480 more words

#SocialMedia: @Ncell launced @Twitter Zero, @Wikipedia Zero

Social media has become an important communication tools today. As a result, no company can ignore its significance in digital world. We can see some examples in Nepal too. 517 more words

Brand Equity

7 Truths About Branding

Lessons learned in the trenches as a senior brand strategist.

I have directed/lead countless branding initiatives for my clients over the past 25 plus years that have confronted complex business challenges such as acquisitions; market entry; global expansion; new products, audiences and channels; repositioning; brand revitalization; and integrated digital and traditional media communications. 1,489 more words