Tags » Brand Equity

Logo Saga Part 1: Research and Sketches

As stated earlier, The ICEE Company has an issue with updating their image and conveying a concise message. Before I become too far lost in the rebranding process, understanding what is salvageable in the current standing of the brand is important. 150 more words

ICEE

LUXURY BRANDS AND SOCIAL MEDIA: DO THE TWO GO TOGETHER?

The presence of luxury brands online has always stirred debate, especially when it comes to social media! Definitely, the controversy surrounding this topic revolves around the fact that luxury brands aim to communicate an image of exclusivity whereas social media is all about being accessible and open to everyone. 789 more words

Brand Image

Cambodian Sweatshops Threaten Brand Equity

Brand name apparel manufacturers such as H&M, ZARA/Inditex, Adidas and GAP could risk brand equity over their use of Cambodian sweatshops. An international movement to protest the low wages paid by multinational apparel companies to workers in Cambodia is gaining momentum. 337 more words

News

How can Google have a 69% market share in web search in a near-commodity market?

Have you ever asked yourself why you use Google for your web searches? I did today, and the answer was not convincing: I use it because I’ve always used it. 474 more words

Strategy