Blogs about: Brand Execution
Featured Blog
The 65/35 Rule and Hoping-for-the-Best
A small chain of specialty restaurants has discovered that most of its new customers (65 percent of them) come from word of mouth. The rest are a result of the owner’s advertising campaign. Ques… more →
Great concept, terrible execution
danielakerman wrote 7 months ago: You have probably seen the City Bikes popping up around the city. Also know as the Alvedon bikes due … more →
The 65/35 Rule and Hoping-for-the-Best
robinsonbrandbuilders wrote 2 years ago: A small chain of specialty restaurants has discovered that most of its new customers (65 percent of … more →
Chunks and Instinct
robinsonbrandbuilders wrote 2 years ago: I recently saved a couple of articles on current thinking in psychology. While neither is on brandin … more →
Social Media Press Releases: Not there yet
robinsonbrandbuilders wrote 3 years ago: PR professionals have recently struggled to upgrade the press release to accomodate the social media … more →
Long Term Marketing
robinsonbrandbuilders wrote 3 years ago: I am a damn near reverent fan of Al Reis and his daughter, Laura. I’ve read two great books on … more →
