Blogs about: Brand Hijack
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Brand hijacking Abercrombie & Fitch by a “brand readjustment”
A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced me to the book Brand Hijack: Marketing Without Marketing. Ever since then, I’ve enjoyed finding examp… more →
A suit and snakeskin heels
Brand hijacking Abercrombie & Fitch by a "brand readjustment"
wrote 1 week ago: A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced m … more →
Brand-Jacking | ZESCO + ZNBC
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wrote 2 months ago: Coca Cola brandjacked to highlight a political message. Image source : Origami Suicide The C1RCA Tea … more →
Airport scam of pet buyers cites logo as a symbol of trust
wrote 5 months ago: Photo from Flickr: LisaAuch This morning, I read an article by ABC news titled “ … more →
Stealth Marketing: Where is the ethical line?
wrote 1 year ago: A Narrative You wake up in the morning, check your Facebook page, and read how one of your friends d … more →
Brand Hijacking the 'V is for Vendetta' Mask
wrote 1 year ago: A couple of years ago, one of my Michigan State University professors, Dr. Keith Adler, introduced m … more →
twitter brand hijack
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wrote 1 year ago: I thought it would be appropriate to place my twitter graffiti at the Morton Arboretum. When compare … more →
Brand hijacking
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wrote 1 year ago: I only posted my taco bell image because I am too afraid to place things – I mean let’s … more →
Brand Hijack
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Graffadi Stencil
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What burning toilet paper and high school teacher reminded me about marketing and pr
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wrote 2 years ago: A couple of months ago, I was rushing to a local food place at lunch to grab some food before headi … more →
Social media strategy means starting with a goal and losing control
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wrote 2 years ago: FedEx is one of many brands hijacked by consumers. Social media can be a brands best or worst enemy. … more →
This Thursday at Stanford! Alex Wipperfürth on brand and marketing.
wrote 4 years ago: Alex Wipperfürth will be giving a talk this Thursday, May 21st, at 8:00pm in Braun Hall (Building 32 … more →
Skittles open up by allowing a brand hijack
wrote 4 years ago: Brand hijack. The consumer’s act of commandeering a brand from the marketing professionals and … more →
Dubai series: Hijack Advertising
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wrote 4 years ago: The photo below is on the car of the guy I am staying with in Dubai. Have a look at the wheel cover … more →
Brand hijack - chupa chups
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wrote 4 years ago: So we’ve all heard about UGC and the virtues of having your brand hijacked by passionate users … more →
Swastika - A Trademark Violation
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wrote 4 years ago: While introducing the Culture class this semester, Kelly O’Keefe briefly talked about the powe … more →
Go buy this book: "Brand Hijack by Alex Wipperfurth"
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wrote 5 years ago: As I began to read this I immediately started thinking about how this applied to an artist…rec … more →
